MHFordCommunity; 2009 AAA Traffic Safety Index
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In this Index, AAA investigates the public’s traffic-safety-related knowledge, attitudes, behaviors, and experiences, creates a baseline measure of traffic safety culture in the U.S., provides ...

In this Index, AAA investigates the public’s traffic-safety-related knowledge, attitudes, behaviors, and experiences, creates a baseline measure of traffic safety culture in the U.S., provides continuous monitoring of America’s traffic safety culture over time through surveys, guides traffic safety research and education, fosters dialogue about traffic safety and how to improve it.

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MHFordCommunity; 2009 AAA Traffic Safety Index Presentation Transcript

  • 1. 2009 Traffic Safety Culture Index Survey
  • 2. AAA Foundation
    • Established in 1947
    • 501(c)(3) Not-For-Profit
    • Research affiliate of AAA/CAA
    • North American Focus
  • 3. Mission
    • Identify traffic safety problems
    • Foster research that seeks solutions
    • Disseminate information and educational resources
  • 4. Funded through the generosity of
    • and its members
  • 5.
    • Initial Release July 2009
    • Surveys conducted by Abt SRBI Inc
    • Fact sheet available at AAAFoundation.org
    2009 TSC Index Survey
  • 6. Purpose of the Index
    • To investigate the public’s traffic-safety-related knowledge, attitudes, behaviors, and experiences
    • To create a baseline measure of traffic safety culture in the U.S.
    • To continue monitoring America’s traffic safety culture over time through surveys
    • To guide traffic safety research and education
    • To foster dialogue about traffic safety and how to improve it
  • 7. About the Index
    • Random sample telephone survey of the American public
      • Sample included landline and cell phone
      • Interviews conducted in English and Spanish
      • Conducted April 15, 2009 – May 12, 2009
      • Interviewed 2,501 U.S. residents ages 16+
      • Statistics weighted to be representative of U.S. population
      • Margin of error +/- 2.5% (approx.) for statistics based on full sample, higher for subsamples
  • 8. Background
    • The AAA Foundation defines traffic safety culture as a social climate in which traffic safety is highly valued and rigorously pursued
    • In 2008 the AAA Foundation conducted the first Traffic Safety Culture Index
  • 9. Overview of Results
    • Majority of drivers do not feel safer than they did five years ago
    • Distracted driving was major reason cited by those who felt less safe now than 5 years ago
    • Drivers agree that using a cell phone while driving is a threat to safety
    • Note : Results presented here are only a small subset of all information that can and will be gleaned from the 2009 Traffic Safety Culture Index throughout the year.
  • 10. Threats to Safety
    • 35% of drivers reported that they feel less safe than they did five years ago
      • Of those who felt less safe, 31% cited distracted driving as the reason
    • 87% of respondents rated texting or emailing as a very serious threat, second only to drinking while driving (90%)
      • 58% also rated talking on a cell phone as a serious threat
  • 11. Driver Behavior
      • 67% of drivers admitted to talking on a cell phone while driving in the past month
        • 28% who admitted to this said they did so fairly often or regularly
        • 95% of drivers saying texting while driving was completely or somewhat unacceptable
          • 18% of those same drivers reported having text messaged while driving in the past month
  • 12. Driver Behavior (cont)
    • 71% rated talking on a handheld cell phone while driving as unacceptable
      • 30% of those drivers admitted to doing this and another 27% admitted to using a hands-free phone, which studies have shown are no safer
  • 13.
    • For more information, visit:
    • AAAFoundation.org
    At Mel Hambleton Ford we care about your safety. Please drive safe.
  • 14. The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries. It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.
  • 15.
    • To learn more about driving safe and choosing a protective automobile, visit
    • MelHambletonCommunity.com
    Learn More About Mel Hambleton Ford