Skynet vs Mad Max:      Battle for the Future                                        #sxbattleSXSW 2012 @bbhlabs | @melex ...
Skynet vs Mad Max:  Battle for the Future                                    #sxbattleImage by thire5: flic.kr/p/91PBEg   ...
CHAOS   CONTROL
ANARCHY   FASCISM
ATHEISM   RELIGION
WEB   NATIVE
HTML5   FLASH
OPEN   CLOSED
VOTE! http://xd67.com/sxsw
IDENTITYHUMANITYREALITY
IDENTITYHUMANITYREALITY
Image by inju : flic.kr/p/4TAcz7
Image by sprengben : flic.kr/p/aXP9kt
Image by peterme : flic.kr/p/FbFV
Image by :
Mission Dolores, San Francisco, CA. Source: Thomas Hawk, http://flic.kr/p/4BPZDb
Source: DanieVDM http://flic.kr/p/y8Zfu
“There is not one you”       Christopher Poole
Source: Keeichi Matsuda http://keiichimatsuda.com/augmentedcity.php
Weavrs.com, by Philter Phactory
IDENTITYHUMANITYREALITY
Image by nikozz : flic.kr/p/6T4M4F
© YouTube
Source: brainsley.com - http://bit.ly/wFzb0G
GIL-Unversal library interface (Georgia State University)
An open API for all that’s best about humanity
Groupon meets Pinterest, but without a head office
Don’t forget to...VOTE! http://xd67.com/sxsw
IDENTITYHUMANITYREALITY
Image by ssoosay : flic.kr/p/ap9bZJ
Microsoft Windows Live commercial: http://www.youtube.com/watch?v=mjtqoQE_ezA
Image by twenty_questions : flic.kr/p/4SV3XZ
Image by thomasleuthard: flic.kr/p/8XQ6Cw
Source: Herkie http-/flic.kr/p/8ekoFr
Source: bart_ http://flic.kr/p/jWdCb
So where does allthis leave brands?
* Be useful. Be entertaining. Or be adblocked* Be a serendipity engine* Be a filter, an expert* “Comments are free, facts ...
Guardian ‘3 Little Pigs’ commercial:http://www.youtube.com/watch?v=vDGrfhJH1P4
* Be useful. Be entertaining. Or be adblocked* Be a serendipity engine* Be a filter, an expert.* “Comments are free, facts...
And where does all thisleave us?
* ‘Change’ is a crapshoot: messy, irregular* Dystopias sound dramatic, reality is MOR* Fluid intelligence will beat knowle...
http://xkcd.com/386/
THANK YOU                 @melex @jeremyet @bbhlabs                    SXSW 2012 | #sxbattleImage by thire5: flic.kr/p/91P...
Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle
Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle
Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle
Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle
Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle
Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle
Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle
Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle
Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle
Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle
Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle
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Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle

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Speaker notes at: http://bbh-labs.com/skynet-vs-mad-max-battle-for-the-future

Intro: Forget the hype surrounding the social web for a moment, what about something a little further out? This talk paints a picture of two possible futures, along the way asking the audience to help decide in 2012 if either has a snowball's chance in hell of becoming a reality. Choose between:

1. Brands and users operate in a future-perfect environment of algorithm-driven, sublime relevance, where no nanobyte of data is wasted. Brands display artificial intelligence - becoming, in effect, self-aware - able to determine without human intervention how best to serve their customers. This leads to a glorious future of zero spam and delightful indolence amongst humanity as AI machines do all the work.. for now.

OR

2. Brands and their users seek to fight for discovery and serendipity. Attempting at every juncture to circumvent the algorithmic tramlines laid down for their own good. Co-creating an open web with benevolent, politically neutral technology partners and real-world spaces where tech simply does not penetrate, this is the Wild West, 2050.

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No notes for slide
  • \n
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  • Totalitarian States in literature:\n1984 \nBrave New World\n
  • totalitarian States in film:\nstrictly segmented society of Metropolis, 1927\nBlade Runner, 1982\nV for Vendetta, 2005\n
  • Anarchy/chaos in literature:\nA Clockwork Orange, 1962 (Stanley Kubrick film 1971)\nBattle Royale, 1999 (then adapted into a film and a manga series)\n
  • Anarchy/chaos: \nAkira 1988\nChildren of Men 2006\n\n
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  • slide: IDENTITY\nhttp://www.flickr.com/photos/inju/2552884332/sizes/l/in/photostream/\n
  • slide: digital everywhere\nhttp://www.flickr.com/photos/sprengben/6538816497/sizes/l/in/photostream/\n
  • slide: FACE RECOGNITION\nhttp://www.flickr.com/photos/peterme/7645323/sizes/l/in/photostream/\n
  • slide: Walls ice cream smile vending machine \nhttp://www.robaid.com/wp-content/gallery/gadgets/smile-activated-vending-machine-1.jpg\n
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  • Keeichi Matsuda hyper-augmented city\n
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  • http://www.facebook.com/kotaklife?ref=ts\n- indian facebook app called clone me\n\n
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  • slide: HUMAN AUGMENTATION - \nhttp://www.flickr.com/photos/nikozz/3859662065/sizes/z/in/photostream/\n
  • \nslide: GAMING & ARTS COMBINE\nhttps://picasaweb.google.com/doodle42007/YTSO22011Mar13212011#5586110003236042210\n
  • \nslide: GEO-LOCATION\nrorschmap.com\nif you’re wondering - thats the USA using James Bridles Rorschmap SITE. (look at the top left quarter of the screen, ignore the rest.)\n
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  • Georgia State University library catalogue has an interface called GIL-Universal - allows you to search http://homer.gsu.edu/blogs/library/2011/11/15/gil-universal-gets-alternative-interface/\n
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  • slide: AUGMENTED REALITY:\nhttp://www.flickr.com/photos/ssoosay/6169088204\n
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  • slide: OPEN DATA. \nhttp://www.flickr.com/photos/twenty_questions/2545246015\n
  • slide: CLOSING THOUGHTS.\nhttp://www.flickr.com/photos/thomasleuthard/5226288970/sizes/l/in/photostream/\nhttp://flic.kr/p/8XQ6Cw\n
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  • Open access to data will transform physical experiences of crowds\n
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  • Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle

    1. 1. Skynet vs Mad Max: Battle for the Future #sxbattleSXSW 2012 @bbhlabs | @melex @jeremyet Image by thire5: flic.kr/p/91PBEg Image by anvil polisher: bit.ly/ynbwCw
    2. 2. Skynet vs Mad Max: Battle for the Future #sxbattleImage by thire5: flic.kr/p/91PBEg Image by anvil polisher: bit.ly/ynbwCw
    3. 3. CHAOS CONTROL
    4. 4. ANARCHY FASCISM
    5. 5. ATHEISM RELIGION
    6. 6. WEB NATIVE
    7. 7. HTML5 FLASH
    8. 8. OPEN CLOSED
    9. 9. VOTE! http://xd67.com/sxsw
    10. 10. IDENTITYHUMANITYREALITY
    11. 11. IDENTITYHUMANITYREALITY
    12. 12. Image by inju : flic.kr/p/4TAcz7
    13. 13. Image by sprengben : flic.kr/p/aXP9kt
    14. 14. Image by peterme : flic.kr/p/FbFV
    15. 15. Image by :
    16. 16. Mission Dolores, San Francisco, CA. Source: Thomas Hawk, http://flic.kr/p/4BPZDb
    17. 17. Source: DanieVDM http://flic.kr/p/y8Zfu
    18. 18. “There is not one you” Christopher Poole
    19. 19. Source: Keeichi Matsuda http://keiichimatsuda.com/augmentedcity.php
    20. 20. Weavrs.com, by Philter Phactory
    21. 21. IDENTITYHUMANITYREALITY
    22. 22. Image by nikozz : flic.kr/p/6T4M4F
    23. 23. © YouTube
    24. 24. Source: brainsley.com - http://bit.ly/wFzb0G
    25. 25. GIL-Unversal library interface (Georgia State University)
    26. 26. An open API for all that’s best about humanity
    27. 27. Groupon meets Pinterest, but without a head office
    28. 28. Don’t forget to...VOTE! http://xd67.com/sxsw
    29. 29. IDENTITYHUMANITYREALITY
    30. 30. Image by ssoosay : flic.kr/p/ap9bZJ
    31. 31. Microsoft Windows Live commercial: http://www.youtube.com/watch?v=mjtqoQE_ezA
    32. 32. Image by twenty_questions : flic.kr/p/4SV3XZ
    33. 33. Image by thomasleuthard: flic.kr/p/8XQ6Cw
    34. 34. Source: Herkie http-/flic.kr/p/8ekoFr
    35. 35. Source: bart_ http://flic.kr/p/jWdCb
    36. 36. So where does allthis leave brands?
    37. 37. * Be useful. Be entertaining. Or be adblocked* Be a serendipity engine* Be a filter, an expert* “Comments are free, facts are sacred”
    38. 38. Guardian ‘3 Little Pigs’ commercial:http://www.youtube.com/watch?v=vDGrfhJH1P4
    39. 39. * Be useful. Be entertaining. Or be adblocked* Be a serendipity engine* Be a filter, an expert.* “Comments are free, facts are sacred”* So is choice.
    40. 40. And where does all thisleave us?
    41. 41. * ‘Change’ is a crapshoot: messy, irregular* Dystopias sound dramatic, reality is MOR* Fluid intelligence will beat knowledge* Mankind. We like to meddle.
    42. 42. http://xkcd.com/386/
    43. 43. THANK YOU @melex @jeremyet @bbhlabs SXSW 2012 | #sxbattleImage by thire5: flic.kr/p/91PBEg Image by anvil polisher: bit.ly/ynbwCw
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