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What I’ve learned about research interviews from talk shows

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Kimberley's 10 Minute talk from UX Australia 2014 looked at how we can learn a lot about uncovering deep insights in research interviews by mimicking the techniques of talk show hosts such as Ira …

Kimberley's 10 Minute talk from UX Australia 2014 looked at how we can learn a lot about uncovering deep insights in research interviews by mimicking the techniques of talk show hosts such as Ira Glass, Terry Gross and Jennie Brockie.

Kimberley is a senior designer with Meld Studios.

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  • 1. UX AUSTRALIA 2014 What I’ve learned about research interviews from talk shows Kimberley Crofts
  • 2. @ktcita Do research before, but not too much 1
  • 3. @ktcita I was in the waiting room looking at all the bits and pieces, yeah, I kind of went a little bit haywire and I thought wow, I was just really impressed with all the pictures. “ ”
  • 4. @ktcita I was in the waiting room looking at all the bits and pieces, yeah, I kind of went a little bit haywire and I thought wow, I was just really impressed with all the pictures. “ ”
  • 5. @ktcita Clarify, clarify, clarify. Then clarify again 2
  • 6. I’ve never talked about the details like this even in therapy. ” @ktcita “
  • 7. @ktcita 3 Listen attentively
  • 8. @ktcita 3 Listen attentively • Repeat back what they’ve said • Use the person’s name
  • 9. @ktcita STRUCTURED QUESTION SIMPLE QUESTIONS You’ve said parents have a moral obligation to create the best child possible with the technology available. What do you mean by the best child possible? Julie, you have a child with down syndrome… What do you think about this listening to this discussion? Is he your only child?
  • 10. @ktcita Ask questions at the right level 4
  • 11. @ktcita Write up all your favourite moments 5
  • 12. 1. Do research before, but not too much 2. Clarify, clarify, clarify, then clarify again 3. Listen attentively 4. Ask questions at the right level 5. Write up all your favourite moments @ktcita
  • 13. @ktcita Thank you

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