UX AUSTRALIA 2014 
What I’ve learned about 
research interviews 
from talk shows 
Kimberley Crofts
@ktcita 
Do research before, 
but not too much 1
@ktcita 
I was in the waiting room looking 
at all the bits and pieces, yeah, 
I kind of went a little bit haywire 
and I ...
@ktcita 
I was in the waiting room looking 
at all the bits and pieces, yeah, 
I kind of went a little bit haywire 
and I ...
@ktcita 
Clarify, clarify, clarify. 
Then clarify again 2
I’ve never talked 
about the details like 
this even in therapy. ” 
@ktcita 
“
@ktcita 
3 Listen attentively
@ktcita 
3 Listen attentively 
• Repeat back what they’ve said 
• Use the person’s name
@ktcita 
STRUCTURED QUESTION SIMPLE QUESTIONS 
You’ve said parents 
have a moral obligation 
to create the best 
child pos...
@ktcita 
Ask questions 
at the right level 4
@ktcita 
Write up all your 
favourite moments 5
1. Do research before, but not too much 
2. Clarify, clarify, clarify, then clarify again 
3. Listen attentively 
4. Ask q...
@ktcita 
Thank you
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What I’ve learned about research interviews from talk shows

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Kimberley's 10 Minute talk from UX Australia 2014 looked at how we can learn a lot about uncovering deep insights in research interviews by mimicking the techniques of talk show hosts such as Ira Glass, Terry Gross and Jennie Brockie.

Kimberley is a senior designer with Meld Studios.

Published in: Design

What I’ve learned about research interviews from talk shows

  1. 1. UX AUSTRALIA 2014 What I’ve learned about research interviews from talk shows Kimberley Crofts
  2. 2. @ktcita Do research before, but not too much 1
  3. 3. @ktcita I was in the waiting room looking at all the bits and pieces, yeah, I kind of went a little bit haywire and I thought wow, I was just really impressed with all the pictures. “ ”
  4. 4. @ktcita I was in the waiting room looking at all the bits and pieces, yeah, I kind of went a little bit haywire and I thought wow, I was just really impressed with all the pictures. “ ”
  5. 5. @ktcita Clarify, clarify, clarify. Then clarify again 2
  6. 6. I’ve never talked about the details like this even in therapy. ” @ktcita “
  7. 7. @ktcita 3 Listen attentively
  8. 8. @ktcita 3 Listen attentively • Repeat back what they’ve said • Use the person’s name
  9. 9. @ktcita STRUCTURED QUESTION SIMPLE QUESTIONS You’ve said parents have a moral obligation to create the best child possible with the technology available. What do you mean by the best child possible? Julie, you have a child with down syndrome… What do you think about this listening to this discussion? Is he your only child?
  10. 10. @ktcita Ask questions at the right level 4
  11. 11. @ktcita Write up all your favourite moments 5
  12. 12. 1. Do research before, but not too much 2. Clarify, clarify, clarify, then clarify again 3. Listen attentively 4. Ask questions at the right level 5. Write up all your favourite moments @ktcita
  13. 13. @ktcita Thank you
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