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Social Media Policy                                 Why You Just Can’t Say No!                                            ...
I’m talking to you?                              La, La, La…                                                    I’m not li...
AgendaTo Block or Not To Block Social MediaWriting Effective Social Media Policies                                        ...
Social Media By The Numbers• Over 600 million users on Facebook.• 3.5 billion pieces of content are  shared each WEEK on F...
Social Media Is Today’s Telephone                                         100 years ago:                                  ...
Social Media is much bigger than Facebook     Copyright 2011. All Rights Reserved. Ira S Wolfe.   800-803-4303
Most Common Excuses to Block Social Media                    • Intellectual Property                    • Confidentiality ...
Something Has To GiveMarketing, Human Resources, IT, & Management can choose to ignore it…But you can’t block it or avoid ...
4 Piece Puzzle of Good Social Media Guidelines                                                              Internal Organ...
Every Policy Needs These 7 Things       Accountability       Transparency       Separation       Respect for Copyrights et...
Before You Write The policyVisit social media sites before you doanything.Define what objectives you want the policyto acc...
When Writing PolicyMake sure everything is explicitly outlinedBut … K.I.S.S.Say what you mean, and mean what yousayConsult...
INTERNAL ORGANIZATIONAL POLICIES  Copyright 2011. All Rights Reserved. Ira S Wolfe.   800-803-4303
Internal Organizational Policies   How will you use Social Media for:       Marketing       Public opinion       Recruitin...
Generally Speaking…    Who is in charge    Who to contact if there is a question or    problem    Who is allowed to post  ...
INTERNAL EMPLOYEE POLICIES  Copyright 2011. All Rights Reserved. Ira S Wolfe.   800-803-4303
Internal Employee Policies   • Employee Guidelines              Liberal vs Conservative   • Personal Policies           Di...
Basic Blogging and Posting Guidelines      Be responsible for what you write.      Use good judgment.      Be authentic an...
Specific Policies for Social Networks   Do you want employees to use their   profiles to promote the organization?   Can t...
EXTERNAL AUDIENCE POLICIES  Copyright 2011. All Rights Reserved. Ira S Wolfe.   800-803-4303
External Audience Policies                                                     Comment Policy for                         ...
SAFETY, SECURITY, & REGULATIONS  Copyright 2011. All Rights Reserved. Ira S Wolfe.   800-803-4303
Safety, Security, & Regulations      Email policy      E-Commerce policy      Password policy      Comment policy (will yo...
Legal IssuesDefamationHiring employeesTerminating employees         MD Dept. of Corrections         Houston’s         Amer...
Your Employees are Protected      Off-duty conduct Laws      Protections for political views      Protections for “whistle...
Case Study                               Houston’sPietryllo v. Hillstone Restaurant Group, d/b/aHouston’sTerminated becaus...
Where Do You Start?                                                         “You overcome                                 ...
Summary                                        Educate:Establish the                           Important to train or     E...
Contact                            Ira S Wolfe                               Phone: 410-941-2345                          ...
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Social media-policy-presentation

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When it comes to writing social media policy, you just can't say no. View this presentation on the 4 areas that must be covered when writing an effective policy. Also covered is the 7 things every policy needs and the 3 steps to get started.

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Transcript of "Social media-policy-presentation"

  1. 1. Social Media Policy Why You Just Can’t Say No! Presenter: Ira S WolfeCopyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  2. 2. I’m talking to you? La, La, La… I’m not listening!Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  3. 3. AgendaTo Block or Not To Block Social MediaWriting Effective Social Media Policies Internal Organizational Policies Internal Employee Policies External Audience Policies Safety, Security & Regulations Q&A Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  4. 4. Social Media By The Numbers• Over 600 million users on Facebook.• 3.5 billion pieces of content are shared each WEEK on Facebook.• 2.5 billion photos are loaded each month to Facebook.• 96% of 18-35 year olds are on a social network.• 80% of Twitter updates happen outside of Twitter.com.• 25% of search results for the world’s largest brands are links to user- generated content.• YouTube is the 2nd largest search engine on the web.• There are 133,000,000 blogs.• 36 hours of YouTube video uploaded every minute. Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  5. 5. Social Media Is Today’s Telephone 100 years ago: “The telephone makes men lazy.” “The telephone breaks up home life and the old practice of visiting friends.” Disruptive innovation is nothing new! You need to embrace the new communication. Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  6. 6. Social Media is much bigger than Facebook Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  7. 7. Most Common Excuses to Block Social Media • Intellectual Property • Confidentiality • Industry Regulations • HIPPA, SEC, ADA, EEOC • Employee Productivity
  8. 8. Something Has To GiveMarketing, Human Resources, IT, & Management can choose to ignore it…But you can’t block it or avoid it! Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  9. 9. 4 Piece Puzzle of Good Social Media Guidelines Internal Organization External AudienceInternal Employee Safety, Security, & Regulation Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  10. 10. Every Policy Needs These 7 Things Accountability Transparency Separation Respect for Copyrights etc. Usage at work Confidentiality Monitoring Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  11. 11. Before You Write The policyVisit social media sites before you doanything.Define what objectives you want the policyto accomplish.How many policies do you want?Do you need policies for each network?Do you need personal and organizationalpolicies?Do you need an off-the-clock conduct policy? Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  12. 12. When Writing PolicyMake sure everything is explicitly outlinedBut … K.I.S.S.Say what you mean, and mean what yousayConsult established policiesReview with an attorney Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  13. 13. INTERNAL ORGANIZATIONAL POLICIES Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  14. 14. Internal Organizational Policies How will you use Social Media for: Marketing Public opinion Recruiting Testimonials Professional networks Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  15. 15. Generally Speaking… Who is in charge Who to contact if there is a question or problem Who is allowed to post What can and cannot be posted Why you want to post Where you can post Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  16. 16. INTERNAL EMPLOYEE POLICIES Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  17. 17. Internal Employee Policies • Employee Guidelines Liberal vs Conservative • Personal Policies Disclosure (Employee to Company) Disclosure (Employee as Employee) Clarify personal opinions vs company stance Confidentiality Mutual respect for your competition • Employees must sign off Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  18. 18. Basic Blogging and Posting Guidelines Be responsible for what you write. Use good judgment. Be authentic and fully disclose. Protect confidential and proprietary information. Be productive. Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  19. 19. Specific Policies for Social Networks Do you want employees to use their profiles to promote the organization? Can they use it at work? Are you going to use and allow video and photos? Will you allow recruiters to use LinkedIN? Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  20. 20. EXTERNAL AUDIENCE POLICIES Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  21. 21. External Audience Policies Comment Policy for blogs and other sites. Terms of Service (website and blogs). Policies for user- generated content. Blogs – you can moderate Facebook – all or none Twitter – none Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  22. 22. SAFETY, SECURITY, & REGULATIONS Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  23. 23. Safety, Security, & Regulations Email policy E-Commerce policy Password policy Comment policy (will you allow anonymous comments?) HIPPA Age Limitations Marketing Documentation Backup Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  24. 24. Legal IssuesDefamationHiring employeesTerminating employees MD Dept. of Corrections Houston’s American Medical Response of Connecticut, Inc. (AMR) Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  25. 25. Your Employees are Protected Off-duty conduct Laws Protections for political views Protections for “whistle-bloggers” Prohibitions on retaliations Concerted activity protections Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  26. 26. Case Study Houston’sPietryllo v. Hillstone Restaurant Group, d/b/aHouston’sTerminated because of Comments made in aclosed group on MyspaceManager got the login information from anotheremployeeThey were rewarded compensatory damages of$2,500 and $903 and punitive damages of$10,000 and $3,612 respectivelyAppeal was denied Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  27. 27. Where Do You Start? “You overcome uncertainty with a plan and you overcome fear with guidelines.” Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  28. 28. Summary Educate:Establish the Important to train or Enforce: You needpolicy: make employees aware to embrace it andDetermine the policy of the implications. consistently use theand what you want to policy – it shouldn’t sitaccomplish. on the shelf. Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
  29. 29. Contact Ira S Wolfe Phone: 410-941-2345 Email: iwolfe@super-solutions.com Mobile: 717-333-8286Blogs:www.workforcetrends.comwww.geeksgeezersgooglization.comwww.socialmediaarchitectsofdelmarva.com(soon) Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
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