Social media-policy-presentation

AgendaTo Block or Not To Block Social MediaWriting Effective Social Media Policies Internal Organizational Policies Internal Employee Policies External Audience Policies Safety, Security & Regulations Q&A Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Social Media By The Numbers• Over 600 million users on Facebook.• 3.5 billion pieces of content are shared each WEEK on Facebook.• 2.5 billion photos are loaded each month to Facebook.• 96% of 18-35 year olds are on a social network.• 80% of Twitter updates happen outside of Twitter.com.• 25% of search results for the world’s largest brands are links to user- generated content.• YouTube is the 2nd largest search engine on the web.• There are 133,000,000 blogs.• 36 hours of YouTube video uploaded every minute. Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Social Media Is Today’s Telephone 100 years ago: “The telephone makes men lazy.” “The telephone breaks up home life and the old practice of visiting friends.” Disruptive innovation is nothing new! You need to embrace the new communication. Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Most Common Excuses to Block Social Media • Intellectual Property • Confidentiality • Industry Regulations • HIPPA, SEC, ADA, EEOC • Employee Productivity

Every Policy Needs These 7 Things Accountability Transparency Separation Respect for Copyrights etc. Usage at work Confidentiality Monitoring Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Before You Write The policyVisit social media sites before you doanything.Define what objectives you want the policyto accomplish.How many policies do you want?Do you need policies for each network?Do you need personal and organizationalpolicies?Do you need an off-the-clock conduct policy? Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

When Writing PolicyMake sure everything is explicitly outlinedBut … K.I.S.S.Say what you mean, and mean what yousayConsult established policiesReview with an attorney Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Internal Organizational Policies How will you use Social Media for: Marketing Public opinion Recruiting Testimonials Professional networks Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Generally Speaking… Who is in charge Who to contact if there is a question or problem Who is allowed to post What can and cannot be posted Why you want to post Where you can post Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Internal Employee Policies • Employee Guidelines Liberal vs Conservative • Personal Policies Disclosure (Employee to Company) Disclosure (Employee as Employee) Clarify personal opinions vs company stance Confidentiality Mutual respect for your competition • Employees must sign off Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Basic Blogging and Posting Guidelines Be responsible for what you write. Use good judgment. Be authentic and fully disclose. Protect confidential and proprietary information. Be productive. Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Specific Policies for Social Networks Do you want employees to use their profiles to promote the organization? Can they use it at work? Are you going to use and allow video and photos? Will you allow recruiters to use LinkedIN? Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

External Audience Policies Comment Policy for blogs and other sites. Terms of Service (website and blogs). Policies for user- generated content. Blogs – you can moderate Facebook – all or none Twitter – none Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Safety, Security, & Regulations Email policy E-Commerce policy Password policy Comment policy (will you allow anonymous comments?) HIPPA Age Limitations Marketing Documentation Backup Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Legal IssuesDefamationHiring employeesTerminating employees MD Dept. of Corrections Houston’s American Medical Response of Connecticut, Inc. (AMR) Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Your Employees are Protected Off-duty conduct Laws Protections for political views Protections for “whistle-bloggers” Prohibitions on retaliations Concerted activity protections Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Case Study Houston’sPietryllo v. Hillstone Restaurant Group, d/b/aHouston’sTerminated because of Comments made in aclosed group on MyspaceManager got the login information from anotheremployeeThey were rewarded compensatory damages of$2,500 and $903 and punitive damages of$10,000 and $3,612 respectivelyAppeal was denied Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Summary Educate:Establish the Important to train or Enforce: You needpolicy: make employees aware to embrace it andDetermine the policy of the implications. consistently use theand what you want to policy – it shouldn’t sitaccomplish. on the shelf. Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Contact Ira S Wolfe Phone: 410-941-2345 Email: iwolfe@super-solutions.com Mobile: 717-333-8286Blogs:www.workforcetrends.comwww.geeksgeezersgooglization.comwww.socialmediaarchitectsofdelmarva.com(soon) Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303

Social media-policy-presentation

by Ira Wolfe on Aug 25, 2011

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