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The Science of Great Social Media Content Marketing
Pubcon New Orleans 2013
@MelCarson
@MelCarson
Mel Carson Then…
@MelCarson
Mel Carson Now…
US Brand Ambassador
Founder & Principle Consultant
@MelCarson
@MelCarson
@MelCarson
@MelCarson
@MelCarson
@MelCarson
@MelCarson
@MelCarson
2016
Forrester 2012
@MelCarson
Context Matters
Microsoft Advertising
@MelCarson
Science of Great Content
The DNA of successful and
enduring digital content has
FOUR elements:
• Authentic
• Useful
• Relevant
• Actionable
@MelCarson
Science of Great Content
You’ll be roaring with joy when you see our latest
Cape Town & Safari deal! Click to watch our
stunning slideshow: http://g2d.com/RoaringDeal
Customer-centric
Emotion
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Measurable
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Everyone
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“wee dram” on a
beautiful Scottish
Island filled with
coastal walks and
magnificent
wildlife? Leave
your rental car
keys behind on
this tour of 8 of
Scotland’s finest
whisky distilleries.
“Like” and we’ll do
a little jig!
Product Detail
Call to Action
Personality
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Digital PR
Use Images
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Be Discoverable
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WARNING!
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