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Based on the just published book, Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media, co-author and former Microsoft Digital Evangelist – Mel Carson - takes us on a whirlwind journey through the internet’s recent history, telling the stories of innovators and entrepreneurs that have shaped the online marketing industry and left their indelible mark on the web.
The talk draws on the ten traits and disciplines distilled from twenty interviews with these Pioneers, and the audience will take away actionable insight gleaned from these conversations that can be instantly applied to their businesses and careers.
Among others, you’ll learn how June Cohen brought Ted Talks to the internet and generated a video billion views, how Vanessa Fox changed the internal culture at Google for the better while creating Google Webmaster Tools, where Qi Lu was discovered before coming to the US and becoming the brains behind Bing, and what drives the father of Virtual Reality, Jaron Lanier, to question our obsession with social media.
Each Pioneer has contributed valuable advice on how to build on ideas, build businesses and build a web for the future. This talk will reflect on their trials and tribulations, many of which have never seen the light of day until now.
About Mel Carson
A veteran of 13 years in the digital marketing industry, Mel Carson is founder of Seattle-based Delightful Communications, a social media, digital PR and personal branding consultancy.
Before starting the company in 2012, Mel worked for 7 years as Digital Marketing Evangelist at Microsoft Advertising building relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.
He began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Account Director before moving to Microsoft in 2005. He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006, and it didn’t take much persuasion for Mel to help set up Microsoft Advertising’s Community Team that same year, when it became apparent that Social Media Marketing was going to be huge.
Mel has spoken about Digital Marketing, Search, Social Media and adCenter at conferences and events in the UK, Las Vegas, Los Angeles, New York, Toronto, Reykjavik, Dublin, Barcelona & Tenerife. He has also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College – part of London University.