Blogger Outreach, Digital PR & Influencer Discovery with Majestic SEO

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Mel Carson's presentation from Brightedge's #Share13 event in San Francisco on how to use Majestic SEO for Digital PR and influencer discovery. Going beyond links for link building and showing how important relationships between links and people are in discovering influencers and helping blogger outreach strategies.

Business Technology

@MelCarson
A Little Background…
• “Link Intelligence” Tool
• Privately owned search engine with a
distributed crawler
• Crawls 4 billions URLs a day
• Seen over 4.5 TRILLION URLs
• Knows who links to who
• Scores each link with “Flow Metrics”
• Used for SEO and Digital PR

@MelCarson
Links Are About Relationships

@MelCarson
Beijing vs. Johannesburg
 joburg.org.za
 beijing.gov.cn

Majestic & Link Data is Not Just for SEO
• Influencer Discovery
• Digital PR
• Spotting Commercial Opportunities
• Uncovering Geographic Deficiencies
• Predicting Stuff

Thank You!
MCarson@MajesticSEO.com
@MelCarson

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