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Fekra Credentials 2012   Final Fekra Credentials 2012 Final Presentation Transcript

  • ™ FEKRA COMMUNICATIONS© 2012 Credentials
  • ™ Our ConceptWe believe every successful campaign startswith a simple idea or concept… “Fekra”At Fekra Communications we work hard tocreate and develop unconventional andcreative ideas and concepts to achieve yourorganizations objectives
  • ™ Our Mission“ To become a valuable partner to all ” clients providing quality strategic counsel and creative solutions…
  • ™ Who We AreEvery member of our team provides their own individual skillset that ensures having a solid team mix combining first handlocal and international PR and journalistic experiences.¨  Over 53 years combined marketing communications experience across the Middle East¨  Long and distinguished career in public relations, media relations, corporate communications, strategic branding, event management, digital communications, advertising, communications training, and issues management¨  Developed and implemented creative strategies and campaigns for Fortune 500 companies across the region¨  Local talent with international expertise – fully Arabic team that is fluent in written and spoken Arabic, English and French
  • ™ Integrated SolutionWorking closely with our business partners andsister companies as an integrated marketingcommunications group to offer world-classcommunications and creative services across theMiddle East
  • ™ Affiliations¨  Members of Middle East Public Relations Association¨  Global Affiliate Members of Chartered Institute of Public Relations¨  Members of International Public Relations Association¨  Strong communications partners and affiliates in Levant, GCC and North African markets¨  Strong advertising and branding partners providing ATL and BTL creative services
  • ™ Geographic ReachHead Office AffiliatesDubai Riyadh DohaNetwork Offices Kuwait CityCairo ManamaJeddah Muscat Beirut Amman Marrakesh
  • ™ Global NetworkMiddle East member of GlobalCom PR-Network¨  GlobalCom PR-Network is a worldwide group of full service PR and Marketing Communications agencies. 45 partners and affiliated agencies cover all member states of the European Union and 60 countries worldwide including Africa, Asia Pacific, Middle East, North and South America.¨  With more than 1,200 experienced PR consultants, GlobalCom PR- Network serves national and international clients who benefit from GlobalComs local expertise and international presence.¨  The client list includes references in automotive, consumer electronics, cleantech, financial services, healthcare, information technology, Middle East member of GlobalCom PR-Network lifestyle, pharma, renewable energy, sustainability, travel and tourism.
  • ™ Services¨  Business to business¨  Consumer marketing¨  Strategic planning and counsel¨  Executive communications¨  Reputation management¨  Internal communications¨  Crisis and issues management¨  Media relations¨  Social media¨  Media training¨  Communications skills training¨  Event management¨  Content development
  • ™ Company We Keep
  • SECTOR EXPERIENCE
  • CONSUMER & RETAILExperience ¨  ™
  • ™ Experience ¨   GOVERNMENT
  • ™ Experience ¨   TECHNOLOGY
  • ™ Experience ¨   FINANCIAL
  • AUTOMOTIVEExperience ¨   TRAVEL & HOSPITALITY ¨   REAL ESTATE ¨  ™
  • INDUSTRIALExperience ¨   HEALTHCARE ¨  ™
  • ™ Our Strengths¨  Commitment to client service excellence¨  Achieving exceptional results for clients¨  Quality driven and focus¨  Strategic counsel and unconventional creative thinking¨  Impact measurement and analysis¨  Excellent reputation in the market¨  Integration with strong creative and business partners across the region
  • ™ Success Values¨  WORK closely with clients to provide innovative and effective communications solutions that achieve best results¨  OBSERVE the highest standards of ethics and professionalism¨  GIVE BACK to the communities in which we operate
  • SAMPLE CASE STUDIES
  • ™ Federal Demographic CouncilProviding a fully integrated communications counsel tocreate awareness of the council and its mandate¨  PR planning and strategy ¤  Development of key messages ¤  Providing editorial and translation support ¤  Communications training¨  Branding and Creative ¤  Developing corporate guidelines in line with UAE government corporate identity guidelines ¤  Development of all brand activation guidelines ¤  Developing signage and branding of material
  • ™ Government of Sharjah¨  Providing communications training to senior staff in different governmental departments and authorities¨  Training includes both theoretical lectures and practical workshops¨  Training courses included: ¤  Introduction to public relations ¤  Crisis and issues management ¤  Media relations and press office ¤  How public and media relations influence corporate image ¤  Strategic corporate communications and planning ¤  PR departmental support and structuring ¤  Effective communications skills ¤  Effective leadership skills ¤  Introduction to marketing ¤  Customer service excellence
  • ™ Al Sayegh Brothers Trading¨  Fekra worked closely with its partners to deliver an integrated communications strategy and detailed action plans for Al Sayegh Brothers with an objective of creating awareness for the Group and the brands it carries¨  Detailed and individual tactical campaigns and plans were also developed for the different business units and brands¨  Campaign included creating a strong media relations support for the corporate and retail brands as well as profiling the company and generating product reviews through interviews and product testing¨  Strategy included offline as well as online tactics through a blogger and social media outreach program¨  Fekra also developed the Group’s key messages that were later used to create content for the company’s marketing material
  • ™ Alquity Investment ManagementAlquity Investment Management wanted to introduceits Africa Fund to the Middle East investors during its2nd roadshow in the region.¨  Fekra team organized a media roundtable and interviews to introduce the company and the fund to top tier daily media: ¤  Al Bayan, Al Khaleej, Gulf News, Emarat Al Youm, Al Roya Al Iktisadeya¨  The roundtable generated extensive coverage in all tier-one print and online daily, business and trade media¨  To further top the success of the event, the coverage generated on the same day attracted business investors from Dubai based banks who called in expressing interest in the Africa Fund offered by Alquity
  • ™ The Horologist¨  Create awareness on the newly launched unique and exclusive brand and products¨  Introduce The Horologist exclusive collection during INDEX 2011 ¨  Generating press releases and disseminating to media ¨  Researching and developing full media list ¨  Arranging and staffing interviews with CEO of The Horologist with local and regional media before and during the event ¨  Compiling full coverage report¨  Media engagement was successful with The Horologist name appearing in main INDEX 2011 front cover story of all major daily papers across the UAE – both print and online editions¨  Interviews were covered in Al Sharq Qatari Arabic newspaper and The National daily English in UAE
  • EXECUTIVE TEAM BIOS
  • ™ Executive Team BiosMohammed El Batta, Founder & Managing Director Mohammed El Batta is an experienced public relations/communications consultantwith 15 years experience working with key multinational, regional and local blue-chipaccounts across the Middle East with specialization in the telecom and IT sectors.His expertise spans across strategic and campaign planning, crisis management,internal communications, media relations and training, corporate social responsibility,in addition to advertising, branding and event management.He received recognition for his work from the Egyptian Ministry of Tourism, CairoShopping & Tourism Festival, du, as well as Government of Sharjah. Mohammed is alsoboard member of the Middle East Public Relations Association chairing the corporatecommunications and membership committee.
  • ™ Executive Team BiosHalim Abou Seif, Senior Consultant Halim is one of the region’s top communications professionals and trainers with over23 years experience and is renowned for his strategic planning and counsel to topgovernment bodies and multinational organizations in Egypt and the region.His primary expertise lies in strategic planning, communications training, crisismanagement and reputation management, in addition to his experience in marketing,event management and promotions.Halim is founder and president of Egypt’s Jeep Club, that has established itself as oneof the strongest consumer marketing tools in the country for automotive brands. He isalso part time professor at the American University in Cairo and Misr InternationalUniversity and accredited instructor at Charter institute of Public Relations in London.
  • ™ Team BiosLojayne Mohsen, Senior ConsultantWith over six years experience in integrated marketing communications betweenagency and client side, Lojayne’s expertise spans across media relations, eventmanagement, marketing, branding, planning and execution of tactical marketingcampaigns.Lojayne’s career over the past three years was focused in the public relations domain  working on a wide range of clients specializing in the telecom and IT sectors such asQualcomm, Google, Red Hat, Citrix, Mimecast and Skype.Prior to moving to Dubai,Lojayne worked in Egypt and handled several key accounts such as Samsung,Novartis, Scib paints and Sprite.Lojayne started her marketing career at Huawei Technologies and was responsible forplanning and organizing the company’s marketing, advertising and PR activities. Shewas responsible for handling the company’s yearly participation at Cairo ICTexhibition handling all preparations including booth design and construction,logistics, budgeting, branding and PR activities.
  • ™ Team Bios  Nimati Shuhaibar, Senior Account Manager    Nimati is a highly motivated communications and PR specialist with solid sales andagency experience having worked for three  years in Dubai after coming in from theUK.Nimati has a special focus on corporate and financial communications where shemanaged clients relationships and built an extensive client base in the financial remit,while identifying potential new business opportunities.Nimati has worked with clients such as Barclays, BlackRock, Zawya, Siemens, Invest inFrance Agency,  and The Economist and has a strong background in Wealthmanagement, Corporate and retail banking and exchange traded funds.After graduation Nimati worked for a FTSE 250 recruitment organization where shefocused on a niche segment of the market and handled corporate accounts such asRBS, Namoura and Citi Group.  She earned a degree in Business Management andEconomics from Royal Holloway University of London in the UK.
  • ™ Team Bios  Amal Hegazy (Phd), Corporate Training Consultant Amal is one of the region’s most notable corporate trainers and consultants with astrong and vast experience in providing strategic counsel across different disciplinesranging from communications training, career counseling, socio-psychologicalguidance as well as life coaching.Amal has over 30 years of specialized experience working in the UAE with bothfederal and local government and private organizations as well as key universities andcolleges (Ministry of Education, Federal Demographic Council, Government ofSharjah, Ajman University, Dubai Police, Higher Colleges of Technology (to name buta few).Amal obtained her PhD and Masters degrees in Psychology from Cairo University inEgypt.
  • ™ Testimonials“Mohammed is a very well-experienced media consultant with valuablejournalistic acumen. We worked together on the media planning andimplementation of an event in Dubai, during which Mohammed was incredibleto work with. He is highly professional, and always delivered flawlessly and bythe deadline. He is adept at delivering in both English and Arabic, which is atrue asset and his media relations are effective. He has a true understanding ofthe profession, is a strategic thinker and a practical and realistic professional. I personally enjoy working with Mohammed and dealing with him, he is highlyefficient and is full of integrity. I look forward to more opportunities to workwith him in the future.” October 9, 2011Top qualities: Personable, On Time, High IntegrityJumana Abu-Hannoud, Managing Director, Pegasus Strategic Communictations“Mohammed is a dedicated PR expert who works hard, learns fast andproduces good results. He handled major IBM events successfully andprofessionally. I enjoyed working with him so much specially undertremendous pressure ;)” March 1, 2009Top qualities: Great Results, Personable, High IntegrityDina Galal, Communications Director, IBM Egypt
  • ™ Testimonials“I have had the pleasure to work with Mohamed closely on various IBMcampaigns and events. He is very passionate, extremely thorough thinker andimaginative with strong analytic abilities. A focused leader within advertising. Worked admirably under pressure and a great team player. Mohamed wouldbe a great asset to any company he joins. I look forward to working with himagain in the future.” March 20, 2011Top qualities: Great Results, Expert, CreativeNoha Ismail, Marketing Executive, IBM Egypt“I assertively recommend Fekra Communications and the efficient teambehind this promising agency, whom you can trust to deliver outstandingresults and always exceed expectations.” March 2012Ashraf Salloum, Group Marketing Head, Al Sayegh Brothers
  • ™ Contact Information  Fekra  Communica.ons  –  Head  Office  Building  No.  11,  Office  G09  Dubai  Internet  City  P.O.  Box:  23135,  Dubai,  UAE  T:  +971  4  4317178|  F:  +971  4  4317283  E:  info@fekracomms.com  |  www.fekracomms.com  
  • THANK YOU