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Rock Your Content - A Content Marketing Talk by Melanie Spring
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Rock Your Content - A Content Marketing Talk by Melanie Spring

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Content Marketing is the new advertising. Instead of hiring Mad Men to create an advertising campaign for you, you have to create incredible content to engage potential customers. And you have all ...

Content Marketing is the new advertising. Instead of hiring Mad Men to create an advertising campaign for you, you have to create incredible content to engage potential customers. And you have all this content right at your fingertips. In this workshop, we'll find your branded voice, match you up with the best platforms, and get you started on a content marketing plan. It's up to you to rock your content.

The slides from a talk given by Melanie Spring of Sisarina at Destination DC's Corcoran Gallery event on March 11, 2014.

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    Rock Your Content - A Content Marketing Talk by Melanie Spring Rock Your Content - A Content Marketing Talk by Melanie Spring Presentation Transcript

    • Melanie Spring @melaniespring of @sisarina
    • “Your brand is what Google says it is.”  - David Merman Scott, Author  
    • 1,  2,  3  
    • What the…?
    • What do the other 80% say?
    • 1  
    • 2  
    •  
    • only GREAT content  
    • “Give so much away until you feel you have given too much. Then give a little more.”    - Michael Port, Motivational Speaker  
    • “..but everyone else is saying what I want to say.”  
    • awwwards.com
    • 100 likes on Facebook? 4 customers? 50 followers on twitter? 15 newsletter subscribers? 500 shares?  
    • Facebook + Instagram? Twitter + Event? Video + Newsletter? Blog + Twitter + Quora?  
    • -  Peace of mind is yours -  Exciting things are coming -  Learn something new -  Find inspirational moments  
    • Need a hug?   Melanie  Spring,  Chief  Inspira5on  Officer  at  Sisarina   melanie@sisarina.com  or  240.479.9743     STOP  BY  WEDNESDAYS:  bit.ly/CupofInspira5on   GET  MORE  at  sisarina.com/resources