+Better Blogging forSmall BusinessPresented to Stroller Strides FranchiseesJuly 14, 2012 The Why, How and When of Blogging and Social Media for Small Business Success Melanie Sheridan . Sheridan Marketing and Media . MelanieSheridanMedia@gmail.com
+ *Why Blog? What are the benefits to small business blogging?
+ *Why Blog? What are the benefits to small business blogging? Customers!HubSpot 2012 State of Inbound Marketing
+ *Why Blog? What are the benefits to small business blogging? Search Engine Optimization (SEO) – help people easily find youInfographic source: http://blog.riseinteractive.com/2012/05/29/an-easy-guide-to-seo-infographic/
+ *Why Blog? What are the benefits to small business blogging? Not everyone uses each social networking platform, but everyone uses a search engine -Word of mouth and internet searches are the two most popular ways small businesses are found (82% and 66% respectively)-Small Business Search Marketing Survey by American Express OPEN
+ *Why Blog? What are the benefits to small business blogging? Mostuseful way to have all your information in one spot – creates a central hub
+ *Why Blog? What are the benefits to small business blogging? Obvious and clear call to action
+ *Maintaining A Blog Get readers to your blog and keep them coming backHubSpot 2012 State of Inbound Marketing
+ *Maintaining A Blog Get readers to the blog and keep them coming back Frequency vs. regularity of posts -No magic formula, but monitor stats to help measure ROIHubSpot 2012 State of Inbound Marketing
+ *Maintaining A Blog Get readers to the blog and keep them coming back Content is king! -Look to your industry for inspiration. Blog post ideas can come from anywhere.
+ *Maintaining A Blog Get readers to the blog and keep them coming back Photos and videos -Pictures really are worth a thousand words -Whenever possible, show, don’t tellApps: iMovie, Videolicious, Reel Director, Animoto, Viddy (check for Android counterparts)
+ *Micro Blogging Other social media sites to help distribute your contentHubSpot 2012 State of Inbound Marketing
+ *Micro Blogging Other social media sites to help distribute your content – the spokes of your blog wheel hub-There are many, many micro blogging platforms. Figure out which ones your customersuse most and go there. Twitter, Facebook, Instagram and Pinterest are very user friendlyand can easily be used on the go.
+ *Getting Started Things to do first when starting a blog
+ *Getting Started Things to do first when starting a blog Determinewhere to host your site. TypePad, Wordpress and Blogger are most popular; each have pros and cons, research before choosing Create thorough ‘About Me’ and ‘Contact Me’ pages (About.me is a good place to start for a static page) Decide which other social media sites you’re going to use and place those icons prominently at the top of the page Learn the basics of SEO, keywords and anchor text Set up analytics for your site (Google, SiteMeter, Get Clicky) Set up alerts (Google Alert, Social Mention)
+ *Getting Started Things to do first when starting a blog Setup an RSS feed reader (great for content inspiration, industry news) Find mobile apps to stay productive on the go Lookinto third parties for automating content (HootSuite, Sprout Social) Set up your HTML email signature (Wise Stamp, Cool Geex) Tag your blog posts wisely and use relevant keywords Look at other blogs/websites you love, take note of the features, fonts, colors etc. that you like for when it’s time to design your site; it will help the design process go more smoothly
+ *Resources -Links, articles and websites mentioned My Pinterest boards for Social Media, Marketing, Blogging and Small Business Success Small Business blogs Small Business Twitter chats Blog about blogging Small business Twitter chats Follow this link to Google Docs for a printable list of resources http://bit.ly/StrollerStridesResourceList
+ *Sheridan Marketing & Media Where to find Melanie Sheridan: Linked In Twitter @MelanieMedia Pinterest Skpe meladramaticmommy Thank you! Melanie Sheridan . Sheridan Marketing and Media . MelanieSheridanMedia@gmail.comThis work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-nc-nd/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.