Webspiders Social Media Discussion

  • 639 views
Uploaded on

Discussion of social media at Vanderbilt University Webspiders meeting May 23, 2008.

Discussion of social media at Vanderbilt University Webspiders meeting May 23, 2008.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
639
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
7
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media in the Workplace
    • Melanie Moran
    • Vanderbilt Webspiders
    • May 23, 2008
  • 2. What is social media / Web 2.0?
    • Digital tools and services that allow content creation with little to no technical knowledge
    • Consumer-created content
    • Personal profiles
    • Shared interests / online communities
    • Mashing together peoples’ work
    • Driven by RSS
  • 3. Social networks
    • Facebook
    • MySpace
    • YouTube
    • Flickr
    • Blogs
    • LinkedIn
    • Del.icio.us
    • Twitter
    • Friendster
    • Wikis
    • Second Life
    • And on and on…
  • 4. “Join the conversation”
    • Dozens / hundreds / thousands of conversations taking place every day online about your organization
    • Who is talking? Who is listening?
    • What are they saying?
    • What are you saying in response?
    • Examples: Dell, Comcast, American Red Cross
  • 5. Twitter
    • Immediate, brief, global
    • Social messaging
    • Mobile
    • Mini, constant blog
    • Increasing news use
    • Learn more from Common Craft
    • Let’s look...
  • 6. How is social media being used at Vanderbilt?
    • Facebook
    • Flickr
    • RSS feeds
    • Blogs
    • YouTube
    • What are you doing?
  • 7. Group Discussion
    • We need:
        • Secure online collaboration options and infrastructure
          • Protect proprietary info.
          • Comply with HIPPA
          • Easily offer version control
          • Reduce e-mail attachments
          • Possibilities: SharePoint (ITS offers, Microsoft only), Subversion, BaseCamp, Groove
  • 8. Group Discussion (cont’d)
    • Success with blogs on campus - students telling their stories: credible and authentic
      • http://peabloggy.wordpress.com
      • http://www.owenbloggers.com
    • Don’t be afraid of negative comments - use these to improve
    • Explore analytics to justify use of these tools
  • 9. Group Discussion (cont’d)
    • Changing public relations / communications paradigm: many-to-many rather than one-to-many
    • Third party apps okay? Some using tools such as Feedburner with success; satisfied privacy issues are covered (for now!).
    • Need for university privacy policy?