Social Media in the Workplace Melanie Moran Vanderbilt Webspiders May 23, 2008

Melanie Moran

Vanderbilt Webspiders

May 23, 2008

What is social media / Web 2.0? Digital tools and services that allow content creation with little to no technical knowledge Consumer-created content Personal profiles Shared interests / online communities Mashing together peoples’ work Driven by RSS

Digital tools and services that allow content creation with little to no technical knowledge

Consumer-created content

Personal profiles

Shared interests / online communities

Mashing together peoples’ work

Driven by RSS

Social networks Facebook MySpace YouTube Flickr Blogs LinkedIn Del.icio.us Twitter Friendster Wikis Second Life And on and on…

Facebook

MySpace

YouTube

Flickr

Blogs

LinkedIn

Del.icio.us

Twitter

Friendster

Wikis

Second Life

And on and on…

“Join the conversation” Dozens / hundreds / thousands of conversations taking place every day online about your organization Who is talking? Who is listening? What are they saying? What are you saying in response? Examples: Dell, Comcast, American Red Cross

Dozens / hundreds / thousands of conversations taking place every day online about your organization

Who is talking? Who is listening?

What are they saying?

What are you saying in response?

Examples: Dell, Comcast, American Red Cross

Twitter Immediate, brief, global Social messaging Mobile Mini, constant blog Increasing news use Learn more from Common Craft Let’s look...

Immediate, brief, global

Social messaging

Mobile

Mini, constant blog

Increasing news use

Learn more from Common Craft

Let’s look...

How is social media being used at Vanderbilt? Facebook Flickr RSS feeds Blogs YouTube What are you doing?

Facebook

Flickr

RSS feeds

Blogs

YouTube

What are you doing?

Group Discussion We need: Secure online collaboration options and infrastructure Protect proprietary info. Comply with HIPPA Easily offer version control Reduce e-mail attachments Possibilities: SharePoint (ITS offers, Microsoft only), Subversion, BaseCamp, Groove

We need:

Secure online collaboration options and infrastructure

Protect proprietary info.

Comply with HIPPA

Easily offer version control

Reduce e-mail attachments

Possibilities: SharePoint (ITS offers, Microsoft only), Subversion, BaseCamp, Groove

Group Discussion (cont’d) Success with blogs on campus - students telling their stories: credible and authentic http://peabloggy.wordpress.com http://www.owenbloggers.com Don’t be afraid of negative comments - use these to improve Explore analytics to justify use of these tools

Success with blogs on campus - students telling their stories: credible and authentic

http://peabloggy.wordpress.com

http://www.owenbloggers.com

Don’t be afraid of negative comments - use these to improve

Explore analytics to justify use of these tools

Group Discussion (cont’d) Changing public relations / communications paradigm: many-to-many rather than one-to-many Third party apps okay? Some using tools such as Feedburner with success; satisfied privacy issues are covered (for now!). Need for university privacy policy?

Changing public relations / communications paradigm: many-to-many rather than one-to-many

Third party apps okay? Some using tools such as Feedburner with success; satisfied privacy issues are covered (for now!).

Need for university privacy policy?