Webspiders Social Media Discussion

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Discussion of social media at Vanderbilt University Webspiders meeting May 23, 2008.

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Webspiders Social Media Discussion

  1. 1. Social Media in the Workplace <ul><li>Melanie Moran </li></ul><ul><li>Vanderbilt Webspiders </li></ul><ul><li>May 23, 2008 </li></ul>
  2. 2. What is social media / Web 2.0? <ul><li>Digital tools and services that allow content creation with little to no technical knowledge </li></ul><ul><li>Consumer-created content </li></ul><ul><li>Personal profiles </li></ul><ul><li>Shared interests / online communities </li></ul><ul><li>Mashing together peoples’ work </li></ul><ul><li>Driven by RSS </li></ul>
  3. 3. Social networks <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>Blogs </li></ul><ul><li>LinkedIn </li></ul><ul><li>Del.icio.us </li></ul><ul><li>Twitter </li></ul><ul><li>Friendster </li></ul><ul><li>Wikis </li></ul><ul><li>Second Life </li></ul><ul><li>And on and on… </li></ul>
  4. 4. “Join the conversation” <ul><li>Dozens / hundreds / thousands of conversations taking place every day online about your organization </li></ul><ul><li>Who is talking? Who is listening? </li></ul><ul><li>What are they saying? </li></ul><ul><li>What are you saying in response? </li></ul><ul><li>Examples: Dell, Comcast, American Red Cross </li></ul>
  5. 5. Twitter <ul><li>Immediate, brief, global </li></ul><ul><li>Social messaging </li></ul><ul><li>Mobile </li></ul><ul><li>Mini, constant blog </li></ul><ul><li>Increasing news use </li></ul><ul><li>Learn more from Common Craft </li></ul><ul><li>Let’s look... </li></ul>
  6. 6. How is social media being used at Vanderbilt? <ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>RSS feeds </li></ul><ul><li>Blogs </li></ul><ul><li>YouTube </li></ul><ul><li>What are you doing? </li></ul>
  7. 7. Group Discussion <ul><li>We need: </li></ul><ul><ul><ul><li>Secure online collaboration options and infrastructure </li></ul></ul></ul><ul><ul><ul><ul><li>Protect proprietary info. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Comply with HIPPA </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Easily offer version control </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Reduce e-mail attachments </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Possibilities: SharePoint (ITS offers, Microsoft only), Subversion, BaseCamp, Groove </li></ul></ul></ul></ul>
  8. 8. Group Discussion (cont’d) <ul><li>Success with blogs on campus - students telling their stories: credible and authentic </li></ul><ul><ul><li>http://peabloggy.wordpress.com </li></ul></ul><ul><ul><li>http://www.owenbloggers.com </li></ul></ul><ul><li>Don’t be afraid of negative comments - use these to improve </li></ul><ul><li>Explore analytics to justify use of these tools </li></ul>
  9. 9. Group Discussion (cont’d) <ul><li>Changing public relations / communications paradigm: many-to-many rather than one-to-many </li></ul><ul><li>Third party apps okay? Some using tools such as Feedburner with success; satisfied privacy issues are covered (for now!). </li></ul><ul><li>Need for university privacy policy? </li></ul>

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