Exploring social media tools
Melanie Moran
Vanderbilt University
May 17, 2008
Today

Discuss podcasting
Discuss YouTube
Discuss blogging
Discuss Twitter
Discuss mobile
First off, what’s RSS?
Web “feeds” used to publish
content

Stands for “real simple
syndication”

Allows for subscription
...
To succeed with any or all of
these tools...
 Be a consumer
 Know your audience
 Be relevant
 Be honest
 Be timely
 Unders...
Podcasting - What and
how?
Plan - live event? Scripted story? Images?
Shorter is often better
Equipment: Recorder, microph...
Marketing your podcast

Register with iTunes Music Store
Register with podcast search engines
Include podcast information ...
Online Video
 Over 60% of American
 Internet users on
 broadband
 57% of internet users
 have watched video
 online
 76% o...
YouTube 411
 Launched in 2005
 Chad Hurley, Steve
 Chen, Jawed Karim
 June ’06 - 100 million
 videos watched daily
 Aug. ’...
Capturing and uploading
video
Camera
Microphone
Editing software
File format
Permission
Lots of good how-
to info. online
Building a solid YouTube
presence
 Brand your page - colors, logos, graphics
 Work to bring consistency to video
 Playlist...
YouTube and embedding
YouTube tools allow you to embed videos and
playlists in your Web site
Great jumpstart if you don’t ...
Blogging

9% of Internet users have created a blog - 6% of all
Americans - 11 million people
25% of Internet users read bl...
Some blog content options
About your organization
About your field
About your profession
About a particular area of experti...
Blogging platforms and how
to choose
Wordpress, Blogger, TypePad
Decide how you want content to be hosted (domain)
What ar...
Twitter
Immediate, brief, global
Social messaging
Mobile
Mini, constant blog
Increasing news use
Learn more from Common Cr...
Going mobile
62% of American adults
have used mobile devices to
access internet, take photos,
text, etc.

Market will cont...
Contact
Melanie Moran
Assistant Director
Vanderbilt News Service
(615) 322-NEWS
melanie.moran@vanderbilt.edu
blogvu.wordpr...
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Exploring social media tools

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A brief overview of some popular social media tools including podcasting, YouTube, blogging, and Twitter.

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Exploring social media tools

  1. 1. Exploring social media tools Melanie Moran Vanderbilt University May 17, 2008
  2. 2. Today Discuss podcasting Discuss YouTube Discuss blogging Discuss Twitter Discuss mobile
  3. 3. First off, what’s RSS? Web “feeds” used to publish content Stands for “real simple syndication” Allows for subscription Allows for aggregation of content Must-have for any site with regular updates Built in to any blogging / social media software Google Reader
  4. 4. To succeed with any or all of these tools... Be a consumer Know your audience Be relevant Be honest Be timely Understand and watch your stats Links and comments rule the day Content is still king
  5. 5. Podcasting - What and how? Plan - live event? Scripted story? Images? Shorter is often better Equipment: Recorder, microphone, software, RSS feed More info. on equipment and how to: http://itunesu.vanderbilt.edu/contribute.html (Check out Talkr)
  6. 6. Marketing your podcast Register with iTunes Music Store Register with podcast search engines Include podcast information in your news releases and printed materials Feature podcasts on your Web site, blog, calendar, etc.
  7. 7. Online Video Over 60% of American Internet users on broadband 57% of internet users have watched video online 76% of 18-29 year olds watch video online Most share what they watch with others
  8. 8. YouTube 411 Launched in 2005 Chad Hurley, Steve Chen, Jawed Karim June ’06 - 100 million videos watched daily Aug. ’06 - 6.1 million hosted videos 20 million unique monthly visitors Doesn’t turn a profit
  9. 9. Capturing and uploading video Camera Microphone Editing software File format Permission Lots of good how- to info. online
  10. 10. Building a solid YouTube presence Brand your page - colors, logos, graphics Work to bring consistency to video Playlists Links Subscribers Comments
  11. 11. YouTube and embedding YouTube tools allow you to embed videos and playlists in your Web site Great jumpstart if you don’t have support / ability to host your own videos All hits to your videos - wherever they are embedded - count towards your YouTube views YouTube adding more tools / functions all of the time
  12. 12. Blogging 9% of Internet users have created a blog - 6% of all Americans - 11 million people 25% of Internet users read blogs - 1 in 6 of all Americans - 32 million people
  13. 13. Some blog content options About your organization About your field About your profession About a particular area of expertise About an event From the painfully obvious files - Don’t blog unless you have something to say!
  14. 14. Blogging platforms and how to choose Wordpress, Blogger, TypePad Decide how you want content to be hosted (domain) What are your audiences using? What features are offered and how easily with this merge with your other tools
  15. 15. Twitter Immediate, brief, global Social messaging Mobile Mini, constant blog Increasing news use Learn more from Common Craft Let’s look...
  16. 16. Going mobile 62% of American adults have used mobile devices to access internet, take photos, text, etc. Market will continue to grow, particularly with 18-24 year olds Content is being captured by mobile devices Align your content with these devices Check out Qik - live video streaming from your phone
  17. 17. Contact Melanie Moran Assistant Director Vanderbilt News Service (615) 322-NEWS melanie.moran@vanderbilt.edu blogvu.wordpress.com twitter.com/melaniemoran www.slideshare.net/melaniemoran

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