2.0 Communications for CFEA
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

2.0 Communications for CFEA

  • 999 views
Uploaded on

An overview of communications strategy using Web 2.0 / social media by Melanie Moran for the College Fraternity Editors Association May 17, 2008.

An overview of communications strategy using Web 2.0 / social media by Melanie Moran for the College Fraternity Editors Association May 17, 2008.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
999
On Slideshare
999
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
15
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Communicating with your audiences in a 2.0 world Melanie Moran Vanderbilt University News Service May 17, 2008
  • 2. Today we’ll talk about • How communications have changed • Definitions of social media • The importance of conversations • Audience expectations
  • 3. Then… • Press releases (faxed) • Newsletters (mailed) • Magazines (print only) • Mainstream media coverage • Top down control • One-way
  • 4. Now… • We still write press releases and publish magazines but… • 24/7 news cycle • Blogs • Video • Podcasts • Two-way
  • 5. What is social media / Web 2.0? • Digital tools and services that allow content creation with little to no technical knowledge • Consumer-created content • Personal profiles • Shared interests / online communities • Mashing together peoples’ work for enhancement or entirely new purposes
  • 6. Social networks • Facebook • Del.icio.us • MySpace • Twitter • YouTube • Friendster • Flickr • Wikis • Blogs • And on and on… • LinkedIn
  • 7. “Join the conversation” • Dozens / hundreds / thousands of conversations taking place every day online about your organization • Who is talking? Who is listening? • What are they saying? • What are you saying in response?
  • 8. Why join the conversation? • To correct misconceptions • To provide less formal interaction with your organization • To strengthen connection to your organization • To continue sense of community • To strengthen your brand
  • 9. But before you start talking… • Listen • Read • Ask • Plan • Implement • Listen / Monitor • Regroup • Revise
  • 10. But I publish a magazine! • Continued demand and need for printed news • Opportunity to re-purpose magazine content • Opportunity to lengthen life of content • Imperative to make written content relate to and reference digital supplements
  • 11. Okay, I want to play. Now what? • Survey available tools • Choose tools and strategies that fit your strengths • Plan goals for campaign • Implement
  • 12. Vanderbilt & Podcasts • History of online audio • New “content” generated everyday • Omnivore approach • Partnered with the Big Brand
  • 13. Vanderbilt & Video • Identified growth area • Corralled talent • Again, leveraged partnerships www.youtube.com/ vanderbilt • Video caveat - Remember, you’re not Spielberg, and you don’t have to be!
  • 14. Measuring success • Determine who you are reaching and how • Measurement built into many social media tools • Third party companies exist to help measure your campaign and also your “conversations”
  • 15. Integration
  • 16. Social media in a crisis • Immediate information • Opportunity for connection • Rumor control • Ongoing updates • Portability
  • 17. Social media is the crisis • Juicy Campus • Bad Jocks • CollegeSnafu
  • 18. Contact • Melanie Moran Assistant Director, Vanderbilt News Service (615) 322-7970 melanie.moran@vanderbilt.edu blogvu.wordpress.com twitter.com/melaniemoran