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Backyard Buddies - What does it do?

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Backyard Buddies is a marketing program that sells soft toys of native Australian animals. It also sources donors and donations for the Foundation for National Parks & Wildlife. Backyard Buddies ...

Backyard Buddies is a marketing program that sells soft toys of native Australian animals. It also sources donors and donations for the Foundation for National Parks & Wildlife. Backyard Buddies provides funds to the Foundation for threatened species recovery and protection programs. Funding from Backyard Buddies also allows the Foundation to run a nationwide environmental education and awareness raising program, beloved by parents, nature lovers, kids, teachers, conservationists and many more around Australia. It provides simple tips to make your garden safer and more inviting for native animals. Find out the full story of what Backyard Buddies does in this presentation. At the Foundation, we love our Backyard Buddies.

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    Backyard Buddies - What does it do? Backyard Buddies - What does it do? Presentation Transcript

    • HistoryBackyard Buddies Get more enjoyment from our native plants and animals
    • How did it start? The Backyard Buddies program was developed by the NSW National Parks & Wildlife Service (NPWS) as a response to social research conducted in 2002. The Report was called ‘Urban Wildlife Renewal – Growing Conservation in Urban Communities’ by Ian Woolcott et al, November 2002. It revealed that only one fifth of urban respondents would be interested in being involved in initiatives to conserve native plants and animals.Backyard Buddies Get more enjoyment from our native plants and animals
    • What can be done? According to the research, however: conservation behaviours that are simple to incorporate into daily life are the most likely to be adopted. This is why Backyard Buddies was dreamed up… to address a need to provide simple conservation tips.Backyard Buddies Get more enjoyment from our native plants and animals
    • Where it all startedBackyard Buddies Get more enjoyment from our native plants and animals
    • Where it all started The Backyard Buddies program began in 2002 based in New South Wales. The program was initially run by the NSW Department of Environment with funding from the NSW Environmental Trust. The previous slide showed the current Office of Environment and Heritage website, which still displays Backyard Buddies content.Backyard Buddies Get more enjoyment from our native plants and animals
    • www.backyardbuddies.net.auBackyard Buddies Get more enjoyment from our native plants and animals
    • The Foundation takes it over In 2007, the Foundation for National Parks & Wildlife took over the program and its intellectual property. Under the Foundation, Backyard Buddies operates as a national environmental education, awareness raising and engagement program. It enjoys the support of many schools, Councils, Catchment Management Authorities and the wider community.Backyard Buddies Get more enjoyment from our native plants and animals
    • Our Motto! “Backyard buddies are the native animals that share our built-up areas, waterways, backyards and parks. Backyard buddies are also the people who value native animals and plants and want to protect them. So you can be a backyard buddy.”Backyard Buddies Get more enjoyment from our native plants and animals
    • What is Backyard Buddies The Foundation provides the Backyard Buddies education program free of charge. It provides positive environmental information and advice to support individuals to become as involved and active as they wish in backyard and local conservation measures. Backyard Buddies is the only national backyard wildlife appreciation program in Australia.Backyard Buddies Get more enjoyment from our native plants and animals
    • What does it provide? It provides information to members in the form of: • An information based website, www.backyardbuddies.net.au. • Online Buddy Fact Sheets • Backyard Buddy Habitat Fact Sheets • An engaging monthly email newsletter, B-mail. • A Facebook page for members. • Monthly print articles about what animals and the Backyard Buddies program. • A nationwide list of wildlife carer and rescue groups for injured animals. • Assistance identifying native species.Backyard Buddies Get more enjoyment from our native plants and animals
    • How do people find out about it? • through friends and word of mouth • articles in their local paper – which will be discussed in more detail • via online searches about particular animals and relevant keywords • through telemarketing calls made by Premium Fulfilment Services. Each year over 1.5 million people are phoned and made aware of Backyard Buddies.Backyard Buddies Get more enjoyment from our native plants and animals
    • In the Media! Prior to 2011 six media releases about BYB were sent out per year, so one every two months. This year we have stepped up the PR to one media release per month and are having a fantastic response. Articles about Australian native species and the Backyard Buddies program have reached circulations of over a million twice in the history of the program. In 2011 for each Backyard Buddies media release the Foundation sends out, we find an average circulation of approximately 900,000 readers.Backyard Buddies Get more enjoyment from our native plants and animals
    • In the Media! In 2010: • 242 articles about the Backyard Buddies programs were printed in newspapers across Australia. • Circulation was 5,197,001 readers. In the first five months of 2011: • 168 articles about the Backyard Buddies programs have been printed in newspapers across Australia. • Circulation of these articles has reached 3,624,915 readers.Backyard Buddies Get more enjoyment from our native plants and animals
    • Monthly B-mail Each month, the Foundation writes and sends B-mail to all Backyard Buddy toy purchasers, donors to the Foundation, and individuals who have expressed interest in receiving it. We send B-mail out to about 13,000 people per month which is growing. It is a quick loading, easy to open email. People click the links to read the stories.Backyard Buddies Get more enjoyment from our native plants and animals
    • What does B-mail look like?Backyard Buddies Get more enjoyment from our native plants and animals
    • What does B-mail do? B-mail is completely free and raises awareness about native plants and animals you are likely to see in your backyard. It promotes awareness of and involvement in biodiversity conservation at a local level. It encourages readers to enjoy native species in the urban environment, and make their backyards and local areas safe and inviting for urban wildlife. B-mail is a positive and non-controversial community education tool. It speaks to individual readers and provides them with simple ways to be a part of a larger environmental solution.Backyard Buddies Get more enjoyment from our native plants and animals
    • This slide shows the number of visits B-mail receives each month. Readership is growing over time.Backyard Buddies Get more enjoyment from our native plants and animals
    • Backyard Buddies Get more enjoyment from our native plants and animals
    • In the Big Backyard B-mail occasionally includes a section called ‘In the Big Backyard’. This tells supporters about work that the Foundation is funding to protect and increase threatened species numbers across Australia. B-mail acts as a soft, positive introduction into wildlife appreciation. The ‘In the Big Backyard’ story lets them know about environmental conservation projects specifically. We often try to do Big Backyard stories on projects that Backyard Buddies toy purchases have funded so that people can see how easy it is to play a part in nature conservation.Backyard Buddies Get more enjoyment from our native plants and animals
    • B-mail is nominated for a 2011 Australian Museum Eureka Prize for Environmental Journalism. Finalists are announced on the 11th August and the winner will be announced in September this year.Backyard Buddies Get more enjoyment from our native plants and animals
    • www.facebook.com/backyardbuddies Since December 2010, Backyard Buddies has had its own Facebook page. It currently has over 330 members, and is a community space for individuals to contribute to by sharing their photos, stories and strategies for inviting and protecting native wildlife in their local areas.Backyard Buddies Get more enjoyment from our native plants and animals
    • The Backyard Buddies Facebook is currently growing by about 50 friends per month. It is increasingly being used by people to show us their photos, to tell us they have received a backyard buddy toy, and to ask for help identifying birds, frogs and other animals in their local area. It is encouraging awareness of urban wildlife and locally based conservation strategies.Backyard Buddies Get more enjoyment from our native plants and animals
    • In 2007, a Traders Agreement between Backyard Buddies and Premium Fulfilment Services was established. The Backyard Buddies environmental education program is funded by the merchandise sales of native Australian animal toys through the project partner Premium. These are the toys you can buy to support the Foundation!Backyard Buddies Get more enjoyment from our native plants and animals
    • Backyard Buddies Get more enjoyment from our native plants and animals
    • What do you get when you buy a toy? When people order a Backyard Buddy, they receive: • the toy • a backyard buddies wrist band • a fact sheet on the particular animal with tips on how to make the backyard safe and inviting for this creature • a certificate of appreciation from the Foundation • a PAWS newsletter from the Foundation - this newsletter introduces the person to the Foundation and tells them about current conservation projects being funding, including those funded by the sale of Backyard Buddy toys. Additional funds raised through these sales go towards threatened species conservation projects funded through the Foundation for National Parks & Wildlife.Backyard Buddies Get more enjoyment from our native plants and animals
    • The proceeds from each toy go towards projects related to protecting and conserving that particular species group. Buddy Projects – from the sale of Little Penguin BYB Toys • VIC Satellite tracking of Phillip Island Little Penguins • NSW Penguin Wardens • NSW Monitoring Little Penguins • SA Satellite tracking little penguins at Kangaroo and Granite Islands • TAS Monitoring Little Pengiuns in Tasmania, burrowscope • WA DNA-based faecal analysis to determine Little Penguin diet Find out more about these projects at www.fnpw.org.auBackyard Buddies Get more enjoyment from our native plants and animals
    • The Manly colony of Little Penguins in Sydney Harbour is the only mainland colony left in NSW. All other colonies are restricted to offshore islands due to predators. Due to this and the small size of the colony, the Manly Little Penguins were listed as an endangered population. For the first time in 2005 captive-bred penguins were released into the Manly colony to boost population numbers. Breeding season is the time of year when the birds are most vulnerable. At Manly, volunteer Penguin Wardens watch over the colony from July to January. Every night from 6 to 12 PM, the volunteers safeguard the colony and answer questions from the local community. They are ambassadors for the endangered Little Penguins of Manly, Sydney Harbour. They help with monitoring of the endangered colony and provide members of the public with accurate information about the penguins, their habitat and their needs. The Foundation for National Parks & Wildlife supports the volunteers by providing polar fleeces, beanies and gloves and other equipment. This project has received generous funding from Rotary.Backyard Buddies Get more enjoyment from our native plants and animals
    • Buddy Projects – from the sale of Koala Backyard Buddy Toys • VIC Koaladoors Community Planting • QLD Koala Bushcare • NSW Movement of koalas back into severely burnt forest in Port Stephens • QLD Redlands Koala Conservation Grants Find out more about these projects at www.fnpw.org.auBackyard Buddies Get more enjoyment from our native plants and animals
    • During 2009 and 2010, the Foundation for National Parks & Wildlife, AGA Germany and the Redlands City Council partnered to contribute funds to restore Koala habitats in the Redlands area. Koala Conservation Grants of $500 to $2,000 were given to owners of properties in the Redland City Council area that have Koala Conservation Agreements on their properties through the councils Koala Conservation Agreement Program (KCAP). Funding allows landholders to maintain, improve, and repair Koala habitats or enhance Koala conservation outcomes, such as pest animal control, change to habitat restoration, and revegetation. Grants provide a direct improvement in the quality of Koala habitat. In 2009 up to 5,000 local native species were planted. This was the first stage in connecting an important corridor between two reserves, which allows wildlife to move safely between these areas.Backyard Buddies Get more enjoyment from our native plants and animals
    • Buddy Projects – from the sale of Kookaburra & Rosella BYB Toys • ACT Brown Treecreeper Reintroductions in Eucalypt Woodland • NSW Conserving endangered Coastal Emus • NSW Automated Acoustic Monitoring of threatened fauna • TAS Digital acoustic bird monitoring in private reserves and Land for • VIC Recovery of Black-eared Minors • WA Jilakurru Rock Wallaby Translocation • VIC Raising Awareness of Threatened Woodland Fauna of North-Eastern Find out more about these projects at www.fnpw.org.auBackyard Buddies Get more enjoyment from our native plants and animals
    • From October 2009 to December 2011, the Foundation for National Parks & Wildlife is funding the first experimental reintroductions of the threatened Brown Treecreeper, Climacteris picumnus. This species will be released into Mulligans Flat and Goorooyarroo Nature Reserves in the Australian Capital Territory, where large-scale habitat restoration experiments are ongoing. The project will be undertaken by the Fenner School of Environment & Society at the Australian National University. Reintroduced Brown Treecreeper birds will be monitored and tracked with radio devices purchased with the funding. This experiment will help re- establish a declining woodland bird species.Backyard Buddies Get more enjoyment from our native plants and animals
    • Buddy Projects – from the sale of Wombat Backyard Buddy Toys • SA Wombat Mange Management Program SA From September 2009 to September 2010 the Foundation for National Parks & Wildlife provided funds to the Wombat Awareness Organisation (WAO) to undertake the treatment of wombats in the Murraylands of South Australia affected with Sarcoptic mange. This is the second largest and most isolated population of Southern Hairy-nosed Wombats in South Australia. The aims of this project were to conserve the main population of Southern Hairy-nosed Wombats in SA and to reduce the spread of the Sarcoptic mange mite and its impact on native animals, domestic animals and livestock. Find out more about this project at www.fnpw.org.auBackyard Buddies Get more enjoyment from our native plants and animals
    • We love our Backyard Buddies!Backyard Buddies Get more enjoyment from our native plants and animals
    • Backyard Buddies Get more enjoyment from our native plants and animals
    • • Since its beginning, BYB has provided the Foundation with over $450,000 • We now have over 13,000 members which receive Bmail each month. This by around 200 – 500 per month. • The Backyard Buddies program recruits donors to the Foundation at zero cost to the Foundation. It has doubled our database to over 85,000. Of the money raised, the following has gone towards conservation projects: • $28,302.04 in 2007 • $68,324.72 in 2008 • $75,077.64 in 2009 • $65,199.55 in 2010Backyard Buddies Get more enjoyment from our native plants and animals
    • If someone doesn’t want to buy a toy, they are asked if they would like to make a donation to the Foundation instead. The average donation amount to the Foundation through Backyard Buddies is $20-$30.Backyard Buddies Get more enjoyment from our native plants and animals
    • Donations have been growing steadily over time.Backyard Buddies Get more enjoyment from our native plants and animals
    • The number of donors has also been growing over time. Brand recognition of the Foundation has also grown because of Backyard Buddies.Backyard Buddies Get more enjoyment from our native plants and animals
    • Toy sales have grown over time, but saw a drop during the GFC.Backyard Buddies Get more enjoyment from our native plants and animals
    • Feedback: From: B & B Deans [mailto:deansyb@amnet.net.au] Sent: Monday, 6 June 2011 9:51 AM To: fnpw@fnpw.org.au Subject: thankyou Just wanted to say a big big thankyou for the wonderful newsletters with the fabulous audio calls and video links. They are sensational as well as informative. Please keep them coming. Bobie Deans Bridgetown WABackyard Buddies Get more enjoyment from our native plants and animals
    • Feedback: From: Robyn McMellon [mailto:robyn@mcmellon.net] Sent: Wednesday, 1 June 2011 10:38 AM To: fnpw@fnpw.org.au Subject: Re: Subscribers website Dear Leonie, Having recently moved to an area (Cootamundra, NSW) without a “Twitchers Group” and having mobility problems, I am delighted with our website which gives both videos and birdcalls of specific birds. At long last, I can fully utilise my “bird books” and then research sight and sound information through your newsletter. Thank you for opening up a whole new world of knowledge for me. RobynBackyard Buddies Get more enjoyment from our native plants and animals
    • Feedback: Subject: Re: Great Migrations & New Beginnings! From: Ginny Legh <ginny.l@tpg.com.au> Date: Wed, 01 Jun 2011 14:29:39 +1000 To: "Leonie Gale, CEO Foundation for National Parks & Wildlife" fnpw.HtW71j@fnpw.cminteractive.net Just loved the video of the black swans. What a superb "pram" mother swans back makes! Thanks GinnyBackyard Buddies Get more enjoyment from our native plants and animals
    • Feedback: Subject: Re: Name that Black & White Bird Buddy! From: B <brionymail@yahoo.com.au> Date: Sun, 1 May 2011 09:55:30 +1000 To: "Leonie Gale, CEO Foundation for National Parks & Wildlife" <fnpw.EqnnvD@fnpw.cminteractive.net> Hi, I just wanted to express my thanks for this months b-mail! It is fantastic! I have been an environmental practitioner for years however in a slightly disconnected sense I am realising, so I am currently learning to connect more to nature and the seasons in Australia and this was very informative and so interesting! Thank you, best regards, BrionyBackyard Buddies Get more enjoyment from our native plants and animals
    • Feedback: Subject: Re: Name that Black & White Bird Buddy! From: Joseph Phillips <jsphil@bigpond.com> Date: Mon, 2 May 2011 15:21:52 +1000 To: "Leonie Gale, CEO Foundation for National Parks & Wildlife" <fnpw.CK2YC9@fnpw.cminteractive.net> Dear FNPW, Really like the links, the bird calls and videos! Joe PhillipsBackyard Buddies Get more enjoyment from our native plants and animals
    • Feedback: Subject: Re: Name that Black & White Bird Buddy! From: "Madonna Bartlett" <madonna.eagle2@bigpond.com> Date: Mon, 2 May 2011 07:31:20 +1000 To: "Leonie Gale, CEO Foundation for National Parks & Wildlife" <fnpw.CVILKd@fnpw.cminteractive.net> Dear Leonie, I truly enjoy the monthly newsletter and often send it off to my overseas friends so they too can enjoy our wonderful wildlife. Thankyou for our monthly smile : ) Madonna Bartlett-EagleBackyard Buddies Get more enjoyment from our native plants and animals
    • Feedback: Subject: Re: Phenomenal Froggies Flood into Town From: Judy Cooney <greenspot@westnet.com.au> Date: Thu, 3 Mar 2011 09:55:47 +1100 To: "Leonie Gale, CEO Foundation for National Parks & Wildlife" fnpw.uK2nqB@fnpw.cminteractive.net Dear Leonie Thank you for "Backyard Buddies" - I really enjoy reading it; loved the frog calls this edition. Keep up the good education and hopefully reach many Aussie (especially city) children. Judy CooneyBackyard Buddies Get more enjoyment from our native plants and animals
    • Feedback: Hi Leonie Thank you for your email. Could you please send me hard copies of your publication, as I would love to display it in our public reading stand in the NCT Offices which are in Orange, Albury, Lismore and Sydney Thank you, Leonie. Kind regards, Denise Allen Program Support Manager Nature Conservation Trust of NSWBackyard Buddies Get more enjoyment from our native plants and animals