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Address unknown 2013 report


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Address Unknown is an open international Photo Postcard Exhibition – with a twist …

Address Unknown is an open international Photo Postcard Exhibition – with a twist
Only revealing the photographers at the end

All photographs are taken over one year and a The Exhibition shows through a mosaic of the images that year through our eyes, how we see our world and what we want to share.

An exhibition that reveals the shared and the different experiences of our world’s cultures and environments. To foster, understanding, tolerance and civic pride it could be great appreciation leading to unexpected acts of kindness and gratitude, and souls could dance for joy.

Published in: Art & Photos

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  • 1. a summary: 2013
  • 2. Key Objectives create a global project to promote understanding and tolerance throughphotographsan open, international, photographic exhibition, regardless of gender, race,age or statuscreate a photographic mosaic of the world through one year, 2012, exposingthe shared and difference of our experiencesraise awareness and funds for a charity; PhotoVoiceregenerate a town centre empty shop unitput on an world-class exhibition on an international stagecreate an inclusive and global project that fosters civic pride
  • 3. Achievementswe attracted 611 photographs from 33 countries and 266contributors of imagesraised £1608.35 in sales of photo postcards, profits to PhotoVoicewere the first empty shop unit regeneration project in Windsorregenerated an empty shop unit for 8 days (extended by 2 days)created an innovative exhibition that attracted attention around theworld, from individuals, educational and commercial bodies
  • 4. Statistics and MeasurablesThe website opened on January 6thand had 12,395 unique visitors byApril 6th ’13The Twitter account has 194followersTwitter generated 515 user mentionsThe Facebook account has 262 likesThe Facebook account had a weeklyreach of 8,417
  • 5. Focus on our SupportWebsite presence for our sponsor, the charity andour contributorsOnline awareness created over 3monthsPhysical exposure over 8 days in The ExhibitionThe photo album of the launch, mentioning ourcharity PhotoVoice, our sponsor, Loxley Colour, ourpatron, Lucinda Lambton, our hosts, Windsor RoyalShopping Centre, and our supporters Windsor &Eton Town Partnership was viewed 3,863 times onFacebookThe online gallery posts have been seen a combinedamount of 5,060 times on FacebookWe averaged 611 views per post on FacebookWe sent 7 email flyers with a 60.5% average openrate
  • 6. The Exhibitionthe exhibition was open 8 dayswe averaged 218 visitors a daythe launch was attended by 75 peoplewe had visitors travel especially to see TheExhibition from Holland, Russia, Epsom,Essex, London, Nottingham, Marlow,Maidenheadwe stayed open till 7 pm on Good Friday andEaster Saturday due to demandsix educational organisations asked to use ourweb resources in their schools - for example,our online map in geography classeswe were asked to show final year designstudents our exhibition display
  • 7. Press and Profile a selection of a range of blogs on various aspects of the initiativePhotography exhibition brings empty WindsorRoyal Shopping centre unit to life Unknown; Sharing World’s ExperiencesThrough The Lens Powerful Twist in The Reveal Outside Window
  • 8. DeBrief - what we learnedthe cataloguing of the photographs and Certificates of Authentication will be overhauled - based on the practical experience of delivering the project thisyearthe outreach of contributors will be extended beyond a bias on photographers, and clubs.a demographic of supporters who will buy the postcards will be builta cash sponsor needs to be found to grow the projecttwo sets of photo postcards will be required, so that the collection can be maintained complete and a pristine copy can be sold on site.a tour for the exhibition will be sought, based on the tangible impact of the experience of the exhibition‘pop-up’ or regenerating an empty space comes with unique challenges; emphasis on making the location known is of paramount importanceprinted collateral, ie flyers, large posters, outside signage is necessaryintroduction to the nearby shop units is required before and during the exhibitionaccess to internet is very important during The Exhibition if possible, for maintaining communication with connections, and promoting the global messageand visionschools, businesses, and additional media outlets will be actively courted to maximize the potential of the projectother revenue streams can be looked into, ie branded merchandising
  • 9. SummaryWe delivered an open international project on time, to budget and exceeded expectationsWe delivered the first pop-up regeneration project in the town of WindsorWe delivered a world-class exhibition on an international stageWe raised cash for the charity in a project that complimented their workWe maintained the responsibility we were entrusted with by our supporting bodiesWe delivered a positive experience for the participants around the worldWe created an inspiring project which can grow, and travel the world promoting understanding and tolerancewhether physically or virtuallyWe delivered all Photo Postcards to their new owners one week after the exhibition closedBased on feedback we believe we built and maintained a relationship with our participantsBased on the first experience, feedback and results, we believe the initiative has a future, and will run it for2013/14
  • 10. TestimonialsSo glad we came down today the exhibition is amazing. All those images representing peoples dreams, experiences & pieces from their imaginations. Trulysuperb :-) Gareth WilliamsWell done on a fantastic event. First time I have exhibited anything like this and received a lovely message from the person who bought one of my images.Looking forward to next year. :-) Robert TaylorMaybe next year there might be one in the US too? :) Would have loved to come see, but am just thrilled to have been a part. Thank you for the chance, and Ilook forward to sending more next year! :) Tamra Mabe PantonI put a link to the exhibition on my Facebook page and merely said, "I am so pleased that I have three pictures at this exhibition."By the evening one of my pics had been bought by one of my newer Facebook friends. How amazing is that? The only hint I gave her was - that two of themfeatured boats/ships and were taken in Madeira!! Amazing experience, the whole thing, from concept to inception. Inclusion to success! Thank you everybodygive yourself a big pat on the back!! Simon WilkinsonJust sold my third and final postcard to a lovely chap called Pierre, he even took the time to get in touch to tell me how much he loved the postcard and he hada look at my website. This has been a brilliant idea, well executed! Congratulations to all at Address Unknown! Gregor ReidReally superb quality postcards which showed each photograph at its best! Kiran OramWe visited on Saturday and were made very welcome by Caroline. This is my son Theo for his photo in the exhibition! you Address Unknown for the idea, for bringing it into being, for doing all the hard work and organization and for sharing it with us every step of theway. And thank you all you wonderful friends who helped get Address Unknown Exhibition up and running so successfully. And a special thank you andgratitude to those involved for all your hard work in sorting out the last minute internet gallery glitch and making the photo postcards available for everyoneeverywhere to see. Three cheers! Angela Woods
  • 11. Testimonials 2"I am over the moon that one of my images has sold, when I saw that it had the other night it gave me such a massive feeling of accomplishment I was buzzing forhours and dancing around the room like a fool." Robert Taylor"It was such a pleasure to meet you today! We kept discussing the exhibition long after we left you.." Maria ErshovaThank you all as well for your hard work and dedication x Mike ShanksterThank you also to you all for your hard working displaying our images. Well done x Mike ShanksterThank you Windsor Royal, it was an amazing adventure to participate & follow the exhibition all the way from Cape Town, SA. Edith Coetzee-AndersonWell I think you did a pretty awesome job getting it all up and running and with such good humour and patience too. You are very professional, thank you for organisingit, Im very pleased to be part of it...sold or not : ) Vicky Martienssen SlaterI was so happy to know my photo have sold for charity in Uk. Pei Yeou BradleyReally enjoy gong on the online Gallery of "Address Unknown", pressing "slide show" and then setting the pace to what I want for viewing each photo. Theres such awonderful collection and its great fun trying to work out the different countries involved from the photos. Loxley Colour are to be congratulated in doing such a brilliantjob of turning all the photos into postcards. Angela WoodsReceived my Address Unknown postcard through the post yesterday. This beautiful photograph by Melanie Gow has now been pinned to the board above my desk.Now every time I look up from my work I can remember the inspirational exhibition, and Mels compelling picture. Cant wait for next year... John PringCongratulations! What an inspiring initiative I hope it is the start of a wonderful tradition. I hope to participate and support in some way next time Bravo! Janie MeikleBland