The Horse Before the Cart: Institutional Strategic Planning to Foster a Culture of Service

The Horse Before The Cart Institutional Strategic Planning to Foster a Culture of Service Presented by Melanie Booth & Amanda Baker Marylhurst University

Agenda
About Us & About Marylhurst
Our Horse : Strategic Planning in Higher Education
Our Cart : Marylhurst’s Service Program
Our Journey : Culture-Building for Service
Institutional Possibilities

About Us
Melanie Booth, Ed.D.
Dean – Assessment & Director of Center for Experiential Learning & Assessment
Marylhurst Service Program supervisor
Amanda Baker
Service Program Coordinator / AmeriCorps*VISTA

About Marylhurst University
Liberal Arts higher educational institution since 1893
Lifelong learning institution for men and women since 1974
Undergraduate and graduate programs
Online and on-ground programs
Many students live in other states
Non-residential campus
Average age of students: 38
Mid-life adult learners

Marylhurst’s Mission
Marylhurst University seeks to aid students in advancing their goals for responsible participation in a rapidly changing world by pursuing, and encouraging its students to pursue the ideals of competence, leadership and service .

The Horse: Strategic Planning
Working with a partner or in small groups, please identify 2-3 key principles of strategic planning in higher education that you think are important.
Example : Typically, strategic planning in higher education is most effective when it is a collaborative process that involves engaged stakeholders.
Please share your ideas.

Envisioning Marylhurst
Principle
We must continue to enact the University's mission of service and leadership.
Process
Step 1: Visioning conference – to create vision themes
Step 2: Strategic planning process – translating themes into plans of action
Products
A 30-year vision for Marylhurst University
A five-year strategic plan following the creation of that vision
Strong ownership by key stakeholders
Clarity around how the University's vision will unfold over time

2 Relevant Themes
Embrace the founding mission and values of the University, as established by the Sisters of the Holy Names of Jesus and Mary, to educate the whole person, serve the underserved, promote interfaith dialogue, and engage in social action for the good of the community.
Pioneer the integration of liberal arts and professional studies to support lifelong learning.

The Cart: Outcomes / Actions
Engaging in Social Action & Service
* Make community-based service a more intentional and integral part of the University’s culture, including its educational offerings
* Create the Marylhurst Service Program

The Cart: MU Service Program
AmeriCorps*VISTA / Campus Compact Grant
Identify, create, and maintain service partnerships
Identify and coordinate service activities for staff, faculty, students, alumni, and members of the community
Identify and create service-learning curriculum for programs / students / faculty

The Journey: Building Culture
Working with a partner or in small groups, please identify 2-3 key principles of culture building in higher educational institutions that you think are important.
Example : Building culture involves creating awareness of need.
Please share your ideas.

Our Map : The Marylhurst Mission
Our Compass & Guides : Marylhurst Service Advisory Committee
Presidential Committee – ongoing / strategic
Cross-campus / cross-departmental representatives
Task groups serve as guides and do-ers
Our Groomswoman : Amanda Baker
Makes sure the horse is fed, watered, and well-attended to

Our Key Strategies – Year One
Identification of What’s Already Happening
Informal conversations
Formal inventories
Raising awareness and providing recognition
Developing Service Philosophy
Task Group 1  Committee
Committee  Community

Planning New Activities
Service activities – Spring Into Service, Drives, Etc.
Task Group 2
Service-learning – Compassion in Action
Task Group 3
Partnership development – PIA, Clackamas Women’s Services
Coordinator & Committee Members

Continual Dialogue & Promotion
Classroom Presentations
Campus Events
Marketing & PR
Institutional Meetings
Social Media: Blog, Facebook
Newsletters
Emails
Flyers
Lots of lots of talking about it!

Your Horses & Your Carts
Think about your own horses and carts for strategic planning and culture building that can help support your service-oriented goals:
What structures / systems / stakeholders might currently exist that are not being utilized (missed opportunities)?
Consider events, courses, programs, people, etc.
What new structures / systems could be developed to support the goals?
Consider events, courses, programs, people, etc.

Session Reflections
As time will allow, please feel free to share your reflections, ideas, or questions with the whole group.
Please complete an evaluation of this session.
THANKS FOR JOINING US!

The Horse Before the Cart: Institutional Strategic Planning to Foster a Culture of Service

by Melanie Booth on Apr 02, 2010

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The Horse Before the Cart: Institutional Strategic Planning to Foster a Culture of Service — Presentation Transcript