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DON’T KNOW A TWIT ABOUT
FACEBOOK?




      Then “The Basics” is right for you.
Sound familiar?

   I am SOO not tech-y
   What’s all the fuss
    about Twitter? I don’t
    get it
   I am a technoph...
Why so popular?
   It’s fast
   It’s free
   It’s fun
   It’s open to all (generally)
   It’s easy – really!

   Vs....
It’s about CONNECTIONS
   Social media helps build interactive RELATIONSHIPS
   It’s about building TRUST
   It’s about...
Why be there?
   Simply…what is happening right now?
     What are my friends saying/thinking
     What is the world sa...
I’m going to begin
What do I do now?
Action Plan (more in next session)
   Listen (online)
   Plan (in coordination with your communications plan)
   Engage...
You create YOUR Environment
   What you see depends on what you opt into
     You choose who, therefore what, you pick f...
How to navigate basic social media
sites – Step by Step
   Facebook
     New     page
       Photo

     Fan   page
  ...
Facebook
   Personal side - For people you know
   Fan pages
        Local businesses


   Bottom of screen
        A...
Step 1 - Facebook
Set up fan page
Insights to interaction on your page
Settings
Create an event, invite friends
Consider advertising - Geo
Settings, choosing your audience
Loading photos on your fan page
Twitter
What’s it all about?

Let’s go there…
Twitter home stream
Getting Started on Twitter
   140 characters
   Choosing a name
     Short!
     Your full name will show
      up whe...
Interacting on Twitter
   The hashtag - #
   RT
   D
   Build up your equity
     Loyal   followers will protect you
...
Profile, lists
Visual tools sort it out
HootSuite
You Should Know…

   Because they are
    streams, they are
    fleeting
   Short shelf life (4
    minutes for Twitter,...
Tools for Twitter
   Tweetdeck
     Tweetdeck   Directory
   Hootsuite
     Schedule   your tweets here and elsewhere
...
Striking a balance in what you tweet

   What will people enjoy reading?
   What will be worthwhile to followers and to ...
The Be’s of Branding & Relationship
Management
   Be consistent (stay on)
   Be yourself
   Twitter: Don’t worry about ...
Monitoring Your Organization

   Searching by
    hashtag
     Conferences,   like
      this one, topics
   Creating l...
What goes into making a sweet tweet?

   Prompting engagement
   Variety!
     Clear    that people don’t yet know what...
What goes into making a sweet tweet
(con’t.)
   Funny or clever great, but be careful
     Thinkbefore you press enter!
...
Sweet Tweets (FB Post)




   Interesting—the question leads you in to it
   Links to a post about their collaborative e...
Riding the Wave:
Edelman – the largest PR firm says:
   2 years ago, their revenues from social media were
    1%
   Tod...
The numbers: Twitter
   300,000 new users on Twitter every day
   The fastest growing group on Twitter is women
    betw...
If you do nothing else…
   Reserve your name everywhere you can.
   Do a few searches
     Monitor  your organization a...
Thank you!
@melaudette

Melanie Audette (317) 250-9590

melanieaudette@yahoo.com
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Session 1 outline presentation.final

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101 session from IGA conference, Indianapolis, IN 4.22.10

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Transcript of "Session 1 outline presentation.final"

  1. 1. DON’T KNOW A TWIT ABOUT FACEBOOK? Then “The Basics” is right for you.
  2. 2. Sound familiar?  I am SOO not tech-y  What’s all the fuss about Twitter? I don’t get it  I am a technophobe!  I am afraid I’ll screw something up
  3. 3. Why so popular?  It’s fast  It’s free  It’s fun  It’s open to all (generally)  It’s easy – really!  Vs. Website??? How are they different?  Have a chance to have a personality; engagement; interaction (philanthropic)  Increasing the number of people who are interested in you enough to go to your website
  4. 4. It’s about CONNECTIONS  Social media helps build interactive RELATIONSHIPS  It’s about building TRUST  It’s about being where your target audiences are  Are your grantees there?  Are funders groups there?  Are professional advisors there?  Are prospective donors there?  Are scholarship seekers there?  If these are your target audiences, you want to be there, too.
  5. 5. Why be there?  Simply…what is happening right now?  What are my friends saying/thinking  What is the world saying/thinking  What is being said/thought about [fill in the blank]  Finally, you are a protector of your organization’s best interests—at least listen  People are demanding more transparency—they want to KNOW you  Even if it is not in this forum (e.g., for your board—this can DRIVE people to your website)
  6. 6. I’m going to begin What do I do now?
  7. 7. Action Plan (more in next session)  Listen (online)  Plan (in coordination with your communications plan)  Engage  Listen, Assess  Plan, Engage  Planning and content creation should take more time than posting
  8. 8. You create YOUR Environment  What you see depends on what you opt into  You choose who, therefore what, you pick from the stream by who/what you follow, friend, or ―like‖  During your listening phase, you will decide through searches, tweets, lists, can be all philanthropy- related  As you learn, you will post, re-tweet and interact more successfully  This takes time and effort, at first, especially
  9. 9. How to navigate basic social media sites – Step by Step  Facebook  New page  Photo  Fan page  Advertising and events  Twitter  Choosing a handle  Building and relating in your environment  Sweet Tweets
  10. 10. Facebook  Personal side - For people you know  Fan pages  Local businesses  Bottom of screen  Advertising  Pages  Create a page  Organization  Brand, product or organization  Nonprofit  Name your page  Insights page gives you stats on your posts  Settings  Consider advertising  Demographics, targeting, set budget  Say something (left-hand box)  Suggest to your closest friends first  INFO – enter detailed information about your foundation  EVENT tab – add this tab and create events
  11. 11. Step 1 - Facebook
  12. 12. Set up fan page
  13. 13. Insights to interaction on your page
  14. 14. Settings
  15. 15. Create an event, invite friends
  16. 16. Consider advertising - Geo
  17. 17. Settings, choosing your audience
  18. 18. Loading photos on your fan page
  19. 19. Twitter What’s it all about? Let’s go there…
  20. 20. Twitter home stream
  21. 21. Getting Started on Twitter  140 characters  Choosing a name  Short!  Your full name will show up when you follow  Multiple personas?  Following and being followed  Shorteners (e.g., bit.ly – 2 billion clicks/mo; more than Google)  Useqwitter.com
  22. 22. Interacting on Twitter  The hashtag - #  RT  D  Build up your equity  Loyal followers will protect you  Comcast
  23. 23. Profile, lists
  24. 24. Visual tools sort it out
  25. 25. HootSuite
  26. 26. You Should Know…  Because they are streams, they are fleeting  Short shelf life (4 minutes for Twitter, unless people are searching—see example…)
  27. 27. Tools for Twitter  Tweetdeck  Tweetdeck Directory  Hootsuite  Schedule your tweets here and elsewhere  Nearby Tweet  Qwitter
  28. 28. Striking a balance in what you tweet  What will people enjoy reading?  What will be worthwhile to followers and to your organization?  SOME about you  More about your community—be a trusted resource on a couple of chosen subjects  Include comments about your followers, including grantees  Responses, yes, but share their links, favorite them and list them  Post on their pages, RT their comments
  29. 29. The Be’s of Branding & Relationship Management  Be consistent (stay on)  Be yourself  Twitter: Don’t worry about impressing others; let others impress you (be open and curious about others)  Don’t be an opera singer (mi, mi, mi, mi)  Try not to talk only about yourself/your org  No bores  Help others  Listen!
  30. 30. Monitoring Your Organization  Searching by hashtag  Conferences, like this one, topics  Creating lists  Yours, theirs  Search by name
  31. 31. What goes into making a sweet tweet?  Prompting engagement  Variety!  Clear that people don’t yet know what a CF is  Here is your opportunity  Collaborate with other CFs?  Campaign to systematically teach the masses  Make it short enough to re-tweet (RT)  Less than 140 characters!  Link to others’ blogs (and your blog, website OK, too—just not all the time)
  32. 32. What goes into making a sweet tweet (con’t.)  Funny or clever great, but be careful  Thinkbefore you press enter!  Could my grandma, a grantee and my board chair read this?  Never complain about any of the above on Twitter (or online, generally!)  Consider linking a photo  Definitely RT others’ posts (they will do the same for you), but use the same care as above.
  33. 33. Sweet Tweets (FB Post)  Interesting—the question leads you in to it  Links to a post about their collaborative efforts, so shows expertise, their activities, as well as others  Short (enough, barely—they didn’t need entire last sentence)
  34. 34. Riding the Wave: Edelman – the largest PR firm says:  2 years ago, their revenues from social media were 1%  Today, they are 18%  By the end of the year, they expect them to be 25%  Project that their revenues from social media in 5 years will be 50%
  35. 35. The numbers: Twitter  300,000 new users on Twitter every day  The fastest growing group on Twitter is women between the ages of 39-45  73% of online women are now active social media users (Business Line/Berkshire Hathaway)  2/3 of Fortune 500 companies on Twitter  Average of 4 handles each
  36. 36. If you do nothing else…  Reserve your name everywhere you can.  Do a few searches  Monitor your organization and/or your interest  If you jump on:  Respond to people talking about you  Hope that people are talking about you!  Get people talking about you!  Add your venue on Foursquare and any other geo locations
  37. 37. Thank you! @melaudette Melanie Audette (317) 250-9590 melanieaudette@yahoo.com
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