Smartstay NEIRA Webinar

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In this webinar, you'll learn why it's important for New England inns and resorts to embrace a mobile marketing strategy. Using the Smartstay platform, properties can create their own branded mobile …

In this webinar, you'll learn why it's important for New England inns and resorts to embrace a mobile marketing strategy. Using the Smartstay platform, properties can create their own branded mobile app, instantly update content, easily connect with guests and increase revenue.

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  • 1. HOW TO PROFIT FROM YOUR NEIRA APP TOM O’ROURKE President & CEO of O’Rourke Hospitality MELISSA CHASE Business Development Manager at O’Rourke HospitalityCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 2. OVERVIEW 1. Why is mobile important? 2. Benefits of NEIRA app 3. Expand your app 4. Your questions/thoughtsCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 3. WHY IS IT IMPORTANT FOR INNS AND RESORTS TO HAVE A MOBILE STRATEGY?CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 4. = 70% INCREASE = 500% INCREASECONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 5. 82% OF COMPANIES PLAN TO INCREASE MOBILE MARKETING INVESTMENT OVER THE NEXT 12 MONTHS 12% doesn’t know if they will increase mobile marketing 6% won’t increase mobile marketing 82% will increase mobile marketing Source: http://blog.hubspot.com/blog/tabid/6307/bid/14281/33-of-Companies-Have-a-Mobile-Marketing-Strategy-New-Data.aspxCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 6. BENEFITS OF YOUR NEIRA APPCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 7. BENEFITS OF NEIRA APP • Gateway to mobile channelCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 8. BENEFITS OF NEIRA APP • Gateway to mobile channel • Help travelers discover your inn or resortCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 9. BENEFITS OF NEIRA APP • Gateway to mobile channel • Help travelers discover your inn or resort • Benefit from NEIRA exposureCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 10. BENEFITS OF NEIRA APP • Gateway to mobile channel • Help travelers discover your inn or resort • Benefit from NEIRA exposure • Reach a wider audienceCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 11. INCREASE REVENUE AND OPEN A NEW MARKETING CHANNEL WITH YOUR OWN PROPERTY APPCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 12. THE NEIRA APP YOUR OWN PROPERTY APP WELCOME PAGE NEIRA NEWSCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 13. FEATURES WELCOME PAGECONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 14. FEATURES OFFERS PAGE MAKE A RESERVATIONCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 15. FEATURES OUT & ABOUT LIST VIEWCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 16. FEATURES GALLERY VIEW IMAGE VIDEOSCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 17. FEATURES INFORMATION DETAILSCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 18. FEATURES NEWSCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 19. FEATURES ADDITIONAL TAB(S) DETAILSCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 20. FEATURES MULTILINGUALCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 21. FEATURESCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 22. FEATURES CONTENT MANAGEMENT SYSTEMCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 23. YOUR OWN PROPERTY APP • Create your own branding – look & feelCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 24. YOUR OWN PROPERTY APP • Create your own branding – look & feel • Instantly update your own contentCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 25. YOUR OWN PROPERTY APP • Create your own branding – look & feel • Instantly update your own content • Connect with guests while on-propertyCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 26. YOUR OWN PROPERTY APP • Create your own branding – look & feel • Instantly update your own content • Connect with guests while on-property • Marketing opportunities – increase revenueCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 27. YOUR OWN PROPERTY APP • Create your own branding – look & feel • Instantly update your own content • Connect with guests while on-property • Marketing opportunities – increase revenue • Increase brand loyaltyCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 28. SUCCESS METRICS Cheval Phoenix House London 952 Downloads £35,000 Revenue ($51,066) PHOENIX HOUSE • Additional channel for revenue • Excellent marketing tool • Must have for any businessCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 29. SMARTSTAY PRICING $180/ month $200 set-up fee Total annual cost = $2,360 Additional features sold separately: Multilingual | Google Analytics | Customized Welcome Page | RSS Feeds Group app pricing availableCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 30. STEPS TO GET AN APP FOR YOUR OWN INN OR RESORT Step 1: Sign a contractCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 31. STEPS TO GET AN APP FOR YOUR OWN INN OR RESORT Step 1: Sign a contract Step 2: Enter contentCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 32. STEPS TO GET AN APP FOR YOUR OWN INN OR RESORT Step 1: Sign a contract Step 2: Enter content Step 3: Go live!CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 33. THANK YOU FOR ATTENDING! Special Offer: 1st Month Free! CONTACT: Melissa Chase 978.465.5955 mchase@orourkehospitality.comCONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
  • 34. WHAT ARE YOUR THOUGHTS? QUESTIONS?CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.