Ceo online-visibility-survey copy

  • 57 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
57
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Fogel & Partners and Eklips Digital Advisors | Stockholm November 2012SURVEY: HOW VISIBLE ISA LARGE CAP CEO ONLINE?
  • 2. More and more CEO’s today only line up when they must,around Q reports four times a year and on their CapitalMarkets Day. On these occasions, they communicatewith a pre-written message around the company’sfinances.After that they are quiet. Stock Exchange CEO’s shoulduse their public position to build sustainable relationswith all stakeholders.Olle Zachrisson, Svenska Dagbladet, February 20, 2012
  • 3. Executive Summary!  24% of the companies on Nasdaq OMX !  26% of the companies use a YouTube Large Cap do not publish a CEO account to publish CEO videos biography on website !  19% use a Slideshare account to!  40% do not highlight any presentations highlight CEO presentations!  79% do not profile CEO via video or !  Michael Wolf, Swedbank; Jan Johansson audio SCA; and Keith McLoughlin, Electrolux,!  60% of CEO’s do not have a Wikipedia most visible with corporate owned/own page social media content!  16% of CEO’s have a LinkedIn profile !  10% of CEO’s mentioned >100 times in!  Ola Rollén, Hexagon, only Large Cap CEO social media with a personal Twitter account !  Hans Vestberg, Ericsson, and Lars Nyberg, TeliaSonera, mentioned >500 times in social media 3
  • 4. About the SurveyAbout !  0, 5 or 10 points were given in each respective!  The survey of all 58 CEO’s on Nasdaq OMX category Large Cap !  Example: Does the company present a CEO!  Survey period: October 2012 biography on their corporate website?!  13 categories - None (0 p), Brief (5 p), Extensive (10 p) -  Biography !  130 points in total -  Images -  Presentation slides Online channels included in survey -  Transcripts from speeches !  Corporate website -  Written CEO statements !  Google -  CEO statements audio/video -  Google first page hits Swedish and English !  Wikipedia -  Wikipedia !  Branded/owned social media accounts -  Personal LinkedIn account -  Personal Twitter account Online channels included in presentation but -  Corporate Slideshare account with CEO content excluded from survey -  Corporate YouTube account with CEO content !  Mentions in social media !  Global CEO Google searches 4
  • 5. THE CORPORATE WEBSITE
  • 6. Biographies & Images 2% 16% 24% Biographies 27% Images Extensive Many ≥5 Brief Few <5 None None 71% 60%!  24%$do$not$have$a$CEO$biography$ !  All$companies,$except$one,$publish$images$of$the$CEO$!  <20%$of$the$companies$have$an$extensive$CEO$biography$ !  Only$27%$offer$more$than$5$images$of$the$CEO$ •  DEFINITION: Has the company a CEO biography on the •  DEFINITION: Does the company have downloadable corporate website? CEO pictures on the corporate website?
  • 7. Presentations 5% Transcripts from 12% Presentation slides 15% speeches Many ≥ 5 Many ≥5 40% Few <5 Few <5 None None 48% 80%!  Only 12% highlight many CEO presentations !  20% have transcripts from CEO speeches!  40 % doesn’t highlight any presentations !  3 companies have many CEO speeches •  DEFINITION: Does the company publish CEO •  DEFINITION: Does the company publish transcripts presentations, ex Q report presentations? from speeches? 7
  • 8. CEO statements 7% Audio/video Written 14% Many ≥5 Yes Few <5 100% No None 79%!  No company publishes CEO statements on a regular basis !  79% of the companies do not profile CEO via video/audio!  Some companies publish CEO statements from the annual report !  <10% have many statements via video or audio from CEO$ •  DEFINITION:$Does$the$company$publish$wriMen$CEO$ •  DEFINITION:$Does$the$company$publish$audio$or$ statements$on$a$regular$basis,$e$g$newsleMers,$blog$ video$material$from$CEO$ex$of$webcasts$or$analyst$ posts$etc.?$ calls$from$Q$reports?$ 8
  • 9. GOOGLE
  • 10. 93% of respondents believe that CEO engagement insocial media helps to communicate company values,shape a company’s reputation, and increase and evolvecorporate leadership in times of crisis.2012 CEO, Social Media & Leadership Survey by Brandfog
  • 11. Google first page hits 5% 19% Swedish English 29% ≥5 41% ≥5 3-4. 3-4. 66% 0-2 0-2 40%!  41% have 0-2 company controlled hits !  66% have 0-2 company controlled hits!  19% have 5 or more company controlled hits !  5% have ≥5 company controlled hits •  DEFINITION: How many company controlled hits on •  DEFINITION: How many company controlled hits on Google first page when searching on CEO + Google first page when searching on CEO + company name ? company name? 11
  • 12. Google searches 21% Google searches 100- 50-100 53% 0-50 26%!  53% of CEO’s are searched <50 times during one month!  21% are searched >100 times •  DEFINITION: How many global Google searches on CEO + Company during search period? 12
  • 13. WIKIPEDIA
  • 14. This lack of engagement would be similar to 50% of theworld using e-mail with big CEO’s holding out, or 50% ofyour customers shopping online but no CEO’s trying it.Josh James, Founder of Omniture. Forbes.com
  • 15. Wikipedia 4% Wikipedia page Extensive 36% Short 60% None !  Only two CEO’s have extensive Wikipedia pages !  60% do not have a Wikipedia page•  DEFINITION: Does the CEO have a personal Wikipedia page? 15
  • 16. BRANDED & OWNEDSOCIAL MEDIA ACCOUNTSDefinition: Corporate social media account (YouTube or Slideshare)with CEO content or personal account/profile (Twitter and LinkedIn)
  • 17. Twitter’s growth was accompanied by a strong increasein use of the social networks LinkedIn and YouTube.Interestingly, the use of Facebook in the corporatesphere grew much more slowly in comparison.Investis IQ Corporate Website Rankings Q3 2012
  • 18. LinkedIn and Twitter 2% 16% LinkedIn Twitter Yes Yes No No 84% 98% !  16% of CEO’S have a LinkedIn profile !  One CEO has a personal Twitter account•  DEFINITION: Does the CEO have a personal LinkedIn profile? •  DEFINITION: Does the CEO have a personal Twitter account? 18
  • 19. YouTube and Slideshare 19% 26% YouTube Slideshare Yes Yes No No 74% 81%!  26% of the companies use a YouTube account to !  19% use a Slideshare account to highlight CEO publish CEO videos presentations •  DEFINITION:$Does$the$company$publish$CEO$videos$ •  DEFINITION:$Does$the$company$publish$CEO$presentaPon,$e$ on$a$corporate$YouTube$account?$ g$Q$reports$on$a$corporate$Slideshare$account?$ 19
  • 20. MENTIONS IN SOCIAL MEDIADefinition: Number of social media mentions (Blogs, Facebook, Twitter, Images, Videos).Period: October 1 – October 31, 2012.Search terms: Name + company.Data provided by Silverbakk
  • 21. Social media has been a great way for us to engage withour customers directly. We use it to let them know aboutchanges, problems and ideas we are considering. Manyof our best improvements have been suggestions fromour customers through social media.Jesse Cover, Lukie Games. 2012 Inc. 500 CEO Survey
  • 22. Social media mentions 10% 5% Mentions social media <100 50-100 0-50 85%!  10% mentioned >100 times in social media during October!  Hans Vestberg, Ericsson; and Lars Nyberg, TeliaSonera, mentioned >500 times •  DEFINITION: How many global social media references of CEO + company during search period? 22
  • 23. TOP 5 CEO’S
  • 24. Top 5 CEO’s! 1 Michael Wolf, Swedbank, !  Three companies in their own 85 points (of 130) league! 2 Jan Johansson, SCA, !  Well developed CEO information 80 points on corporate website!  Keith McLoughlin, Electrolux, !  Good usage of related accounts 80 points for sharing presentations and! 4 Hans Vestberg, Ericsson, videos 65 points! 5 Lars Nyberg, TeliaSonera, 50 points
  • 25. EXECUTIVE SUMMARY
  • 26. Executive Summary!  24% of the companies on Nasdaq OMX !  26% of the companies use a YouTube Large Cap do not publish a CEO account to publish CEO videos biography on website !  19% use a Slideshare account to!  40% do not highlight any presentations highlight CEO presentations!  79% do not profile CEO via video or !  Michael Wolf, Swedbank; Jan Johansson audio SCA; and Keith McLoughlin, Electrolux,!  60% of CEO’s do not have a Wikipedia most visible with corporate owned/own page social media content!  16% of CEO’s have a LinkedIn profile !  10% of CEO’s mentioned >100 times in!  Ola Rollén, Hexagon, only Large Cap CEO social media with a personal Twitter account !  Hans Vestberg, Ericsson, and Lars Nyberg, TeliaSonera, mentioned >500 times in social media 26
  • 27. CONTACT DETAILS
  • 28. Contact detailsPeter Einarsson Anders FogelFounding Partner, Eklips Digital Advisors Founding Partner, Fogel & PartnersPhone: +46 708 666 995 Phone: +46 722 044 750peter.einarsson@eklips.se anders.fogel@fogelpartners.se 28