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Using Videos to Build Community in Your Library

by Melissa Renner on Jul 23, 2009

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Part of the PLA Preconference "Building Communities through Innovative Applications of Technology", presented Friday, July 10, 2009.

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1. If you remember one thing from my presentation today, remember this: Your library : active, living, breathing part of your community knowing what's going on outside the walls of your building is the most important thing that you can do to connect with patrons. doing this is NOT HARD. 2. My objective in the next 40 minutes is: to show you 20-something ways that the Allen County Public Library has used technology to connect with the members of the Fort Wayne and Allen County communities. 3. This is the current situation: People need libraries more than they ever have. people who have never used the library in their life are turning to us they need to get unemployment benefits they can't afford Internet access anymore you can only apply for them online They can't buy books anymore, borrow them for free People are buying MP3 players they can listen to download audiobooks from library website preaching to the choir Diane Rehm Show back in January -- library directors and president of ALA Meanwhile, our budgets are diminishing State of Indiana tax cap ACPL budget cuts of $1.5 million Ohio governor wants to reduce funding to libraries
4. The end result of all this is that we need to be thought of as vital parts of our community, and we need to do it in a smart way. Technology is the best way to do this because technology has become such a huge part of people's lives.
In March, The Pew Internet and American Life Project reported that: "some 39% of Americans have positive and improving attitudes about their mobile communication devices, which in turn draws them further into engagement with digital resources – on both wireless and wireline platforms". And this report was only talking about cell phones. Another report also states that: "The majority of employed adults (62%) use the internet or email at their job, and many have cell phones and Blackberries that keep them connected even when they are not at work."
5. So our next step is to take home some ideas today about easy and even fun ways that we can connect with our communities using technology, and I am going to share my favorite things that we do at Allen County Public Library that accomplish that goal. Two types of how-to's here: How to make those elusive connections to your community Examples of ways to make the technology work for you
Fort Wayne/Allen County
Fort Wayne/Allen County: A brochure from the Fort Wayne Convention & Visitors Bureau says: 340,000 residents in the county unassuming midwestern town Avg. home sells for $115,000 cost of living 9% below the national average 87 parks 10 colleges public and parochial schools including Catholic, Lutheran and Amish won the All-America City award for the third time from the National Civic League which puts us in their Hall of Fame [slide] This is what is not in the brochure:
Fort Wayne/Allen County: A brochure from the Fort Wayne Convention & Visitors Bureau says: 340,000 residents in the county unassuming midwestern town Avg. home sells for $115,000 cost of living 9% below the national average 87 parks 10 colleges public and parochial schools including Catholic, Lutheran and Amish won the All-America City award for the third time from the National Civic League which puts us in their Hall of Fame [slide] This is what is not in the brochure:
Fort Wayne/Allen County: A brochure from the Fort Wayne Convention & Visitors Bureau says: 340,000 residents in the county unassuming midwestern town Avg. home sells for $115,000 cost of living 9% below the national average 87 parks 10 colleges public and parochial schools including Catholic, Lutheran and Amish won the All-America City award for the third time from the National Civic League which puts us in their Hall of Fame [slide] This is what is not in the brochure:
Fort Wayne/Allen County: A brochure from the Fort Wayne Convention & Visitors Bureau says: 340,000 residents in the county unassuming midwestern town Avg. home sells for $115,000 cost of living 9% below the national average 87 parks 10 colleges public and parochial schools including Catholic, Lutheran and Amish won the All-America City award for the third time from the National Civic League which puts us in their Hall of Fame [slide] This is what is not in the brochure:
Fort Wayne/Allen County: A brochure from the Fort Wayne Convention & Visitors Bureau says: 340,000 residents in the county unassuming midwestern town Avg. home sells for $115,000 cost of living 9% below the national average 87 parks 10 colleges public and parochial schools including Catholic, Lutheran and Amish won the All-America City award for the third time from the National Civic League which puts us in their Hall of Fame [slide] This is what is not in the brochure:
Fort Wayne/Allen County: A brochure from the Fort Wayne Convention & Visitors Bureau says: 340,000 residents in the county unassuming midwestern town Avg. home sells for $115,000 cost of living 9% below the national average 87 parks 10 colleges public and parochial schools including Catholic, Lutheran and Amish won the All-America City award for the third time from the National Civic League which puts us in their Hall of Fame [slide] This is what is not in the brochure:
lot of snow in the winter [slide]
very family-oriented [slide] people stay there
mostly conservative, churchgoing people with two big Christian radio stations [slide]
Rivergreenway which was just designated a National Trail [slide]
huge influx of Burmese refugees [slide]
Fort Wayne Komets won the International Hockey League's Turner Cup, 2 years [slide]
Fort Wayne Tin Caps, Class A minor league baseball team
We were named the "Fourth Fattest City in America" by the Centers for Disease Control in 2002 and the "Dumbest City in America" in 2005 by Men's Health We're becoming health-conscious; had our first half-marathon last fall, Fort 4 Fitness [slide]
Bike Task Force to add bike lanes and more trails [slide]
Huge amount of community pride [slide]
Huge amount of community pride [slide] HOW DO YOU KNOW YOUR COMMUNITY? read the newspaper (or visit their website) watch the news at night or in the morning read local blogs
follow them on Twitter [slide] People always ask, "How do I get more people to follow the library on Twitter?" Why not ask yourself, "How can I follow more people on Twitter?" I've noticed lately that more and more community organizations are creating accounts on Twitter and getting followers. I am following: Vera Bradley our highway department a couple of radio stations Three Rivers Festival--large annual community festival Convention and Visitors Bureau--they retweeted me! some web developers, individually and their group called @screaminmonkeys a presentation editor at one of the local newspapers who recently developed this (Parkview Field map) [slide] Tin Caps local TV news local newspapers Red Cross I don't follow these people necessarily because I want to be friends with them and exchange meaningless drivel on the Internet (what people think Twitter is for), but to spy on them !
a presentation editor at one of the local newspapers who recently developed this (Parkview Field map) [slide]
a presentation editor at one of the local newspapers who recently developed this (book) [slide]
Try using Twellow.com as a good search tool for people/organizations in your community to follow [slide]
Still don't think Twitter is useful? I beg you to read this article: [slide]"Iran's Protests: Why Twitter Is the Medium of the Movement"
friend them on Facebook
you can also attend local events in the interest of learning more about your community. I have attended the events that I'm interested in: the Fort Wayne Bike Summit, Tin Caps baseball games, farmer's markets, ceremony where our Rivergreenway was proclaimed a National Trail. Of course I don't go to baseball games on work time, but what I do is I bring my interests back to work and find a way to connect the library to them. you can meet up with the people you've friended virtually. I attended a Fort Wayne Tweetup recently If you need some instant motivation on what David Lee King calls "listening" to your community, read his blog post about it: The Social Web and Libraries: Listening to your Community by davidleeking on August 5, 2008. It really got me excited about learning more about my community. We need to acknowledge that we are part of something bigger--our communities; if we don't, we isolate ourselves and make ourselves look snobbish or uninterested in the welfare and stability of our communities, our taxpayers, our supporters, our future leaders!
you can also attend local events in the interest of learning more about your community. I have attended the events that I'm interested in: the Fort Wayne Bike Summit, Tin Caps baseball games, farmer's markets, ceremony where our Rivergreenway was proclaimed a National Trail. Of course I don't go to baseball games on work time, but what I do is I bring my interests back to work and find a way to connect the library to them. you can meet up with the people you've friended virtually. I attended a Fort Wayne Tweetup recently If you need some instant motivation on what David Lee King calls "listening" to your community, read his blog post about it: The Social Web and Libraries: Listening to your Community by davidleeking on August 5, 2008. It really got me excited about learning more about my community. We need to acknowledge that we are part of something bigger--our communities; if we don't, we isolate ourselves and make ourselves look snobbish or uninterested in the welfare and stability of our communities, our taxpayers, our supporters, our future leaders!
PART 2: Examples of ways to make the technology work for you Involving the rest of the community at large: videos: Bike Summit [slide]
Tin Caps [slide] explain about Tin Caps: very big controversial project turned out beautifully huge source of community pride team name is funny located a block away from library we're giving ticket vouchers as gifts in summer reading program
Diaper Daze and Underwear Charity Drive
e-mail notification [slide]
Pay4Print (used screencast--Camtasia--placed on desktops of public PCs) [slide]
Sean Robinson's book on using video in libraries is scheduled to be released this fall by Neal-Schuman.
video game GT using "GT System" developed by Eli Neiburger at AADL, http://acpl.gtsystem.org/
Mention Bookletters
Found this on Facebook!
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Using Videos to Build Community in Your Library Presentation Transcript

Using Videos to Build Communities in Your Library Presented by Melissa Kiser, Information Technology Librarian Allen County Public Library "Building Communities through Innovative Applications of Technology" American Library Association Annual Conference July 10, 2009
Let me introduce myself @mekiser
The library is part of a larger community.
Let’s recognize and act as if libraries are vital.
People love their devices
- Pew Internet and American Life:
We have two jobs Know our communities Make the tech work for us
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
- 340,000 residents in the county
Fort Wayne and Allen County, Indiana
- 340,000 residents in the county
- Unassuming midwestern town
Fort Wayne and Allen County, Indiana
- 340,000 residents in the county
- Unassuming midwestern town
- Average home sells for $115,000
Fort Wayne and Allen County, Indiana
- 340,000 residents in the county
- Unassuming midwestern town
- Average home sells for $115,000
- Cost of living 9% below national average
Fort Wayne and Allen County, Indiana
- 340,000 residents in the county
- Unassuming midwestern town
- Average home sells for $115,000
- Cost of living 9% below national average
- 87 parks, 10 colleges
Fort Wayne and Allen County, Indiana
- 340,000 residents in the county
- Unassuming midwestern town
- Average home sells for $115,000
- Cost of living 9% below national average
- 87 parks, 10 colleges
- All-America City
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana “ fat” and “dumb” – and fixing it
Fort Wayne and Allen County, Indiana
Fort Wayne and Allen County, Indiana
How do you know your community? news newspaper blogs people Twitter radio TV
Getting to know your community
Getting to know your community
Getting to know your community
Getting to know your community
Getting to know your community
Getting to know your community
Getting to know your community
Getting to know your community
The Bike Summit video
The farmer’s market video
The Tin Caps video
Diaper Daze video
The e-mail video
The Pay-for-Print video
Why video?
- Good PR
- It’s an item of interest on the homepage
- Keeps ‘em coming back
- Friendly, personal, makes patron feel like someone is talking to them
- Incorporates community stuff into
- library video
- Ties the community back to the library
How I do it
- Pick a format and stick to it
- introduce myself
- state date of video/events
- list big events going on
- be at an event that you mentioned the week before
- group events together if possible (all at one agency, all one type of event, all one age group)
How I do it
- Pick a format and stick to it
- introduce myself
- state date of video/events
- list big events going on
- be at an event that you mentioned the week before
- group events together if possible (all at one agency, all one type of event, all one age group)
How I do it
- talk about a service we offer, physically or virtually; examples:
Video-making tips
- try to go to a different library each time, if possible
- talk as if the patron is standing in front of me
- incorporate something I enjoy
- planning in the future to do videos incorporating my running, my new kitten, camping
- nothing too fancy-schmancy
- needs to look very casual and off the cuff,
- "man on the street" feel
- have A LOT of energy
- keep them relatively short to accommodate attention spans
Read Sean’s book!
Video game tournament
Fort Wayne Area Artists Database
Tips for Tough Times
Gallery podcast
Rock the Plaza
Rock the Plaza
Unemployment claims
Blog everything
- Holiday closings around town
- Community events
- Downtown parking
Catalog enhancements
LibraryThing for Libraries
LibraryThing Reviews
Spell checker and “If we don’t have it”
EZ Login
E-Commerce
Patron comments blog
Book wall
Worldcat Local Quick Start
Sirsi SOPAC
Google Analytics
What’s Happening videos
Thanks and have fun!