Anythink TechFest 2009

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Rangeview Library District, Colorado …

Rangeview Library District, Colorado
October 12, 2009

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  • 1. If you remember one thing from my presentation today, remember this:  Your library : active, living, breathing part of your community knowing what's going on outside the walls of your building is the most important thing that you can do to connect with patrons. doing this is NOT HARD.   2. My objective in the next 40 minutes is: to show you 20-something ways that the Allen County Public Library has used technology to connect with the members of the Fort Wayne and Allen County communities. 3. This is the current situation:  People need libraries more than they ever have.  people who have never used the library in their life are turning to us they need to get unemployment benefits they can't afford Internet access anymore you can only apply for them online They can't buy books anymore, borrow them for free People are buying MP3 players they can listen to download audiobooks from library website
  • 4. The end result of all this is that we need to be thought of as vital parts of our community, and we need to do it in a smart way.  Technology is the best way to do this because technology has become such a huge part of people's lives. 
  • 5. So our next step is to take home some ideas today about easy and even fun ways that we can connect with our communities using technology, and I am going to share my favorite things that we do at Allen County Public Library that accomplish that goal. Two types of how-to's here: How to make those elusive connections to your community Examples of ways to make the technology work for you
  • Fort Wayne/Allen County What is the first thing that pops into your head when you think of Fort Wayne?
  • Was it this? Was it ANYTHING?
  • Fort Wayne/Allen County: A brochure from the Fort Wayne Convention & Visitors Bureau says: 340,000 residents in the county unassuming midwestern town Avg. home sells for $115,000 cost of living 9% below the national average 87 parks 10 colleges public and parochial schools including Catholic, Lutheran and Amish won the All-America City award for the third time from the National Civic League which puts us in their Hall of Fame [slide] This is what is not in the brochure:
  • Fort Wayne/Allen County: A brochure from the Fort Wayne Convention & Visitors Bureau says: 340,000 residents in the county unassuming midwestern town Avg. home sells for $115,000 cost of living 9% below the national average 87 parks 10 colleges public and parochial schools including Catholic, Lutheran and Amish won the All-America City award for the third time from the National Civic League which puts us in their Hall of Fame [slide] This is what is not in the brochure:
  • Fort Wayne/Allen County: A brochure from the Fort Wayne Convention & Visitors Bureau says: 340,000 residents in the county unassuming midwestern town Avg. home sells for $115,000 cost of living 9% below the national average 87 parks 10 colleges public and parochial schools including Catholic, Lutheran and Amish won the All-America City award for the third time from the National Civic League which puts us in their Hall of Fame [slide] This is what is not in the brochure:
  • Fort Wayne/Allen County: A brochure from the Fort Wayne Convention & Visitors Bureau says: 340,000 residents in the county unassuming midwestern town Avg. home sells for $115,000 cost of living 9% below the national average 87 parks 10 colleges public and parochial schools including Catholic, Lutheran and Amish won the All-America City award for the third time from the National Civic League which puts us in their Hall of Fame [slide] This is what is not in the brochure:
  • Fort Wayne/Allen County: A brochure from the Fort Wayne Convention & Visitors Bureau says: 340,000 residents in the county unassuming midwestern town Avg. home sells for $115,000 cost of living 9% below the national average 87 parks 10 colleges public and parochial schools including Catholic, Lutheran and Amish won the All-America City award for the third time from the National Civic League which puts us in their Hall of Fame [slide] This is what is not in the brochure:
  • Fort Wayne/Allen County: A brochure from the Fort Wayne Convention & Visitors Bureau says: 340,000 residents in the county unassuming midwestern town Avg. home sells for $115,000 cost of living 9% below the national average 87 parks 10 colleges public and parochial schools including Catholic, Lutheran and Amish won the All-America City award for the third time from the National Civic League which puts us in their Hall of Fame [slide] This is what is not in the brochure:
  • lot of snow in the winter [slide]
  • very family-oriented [slide] people stay there
  • mostly conservative, churchgoing people with two big Christian radio stations [slide]
  • Rivergreenway which was just designated a National Trail [slide]
  • huge influx of Burmese refugees [slide]
  • Fort Wayne Komets won the International Hockey League's Turner Cup, 2 years [slide]
  • Fort Wayne Tin Caps, Class A minor league baseball team
  • We were named the "Fourth Fattest City in America" by the Centers for Disease Control in 2002 and the "Dumbest City in America" in 2005 by Men's Health We're becoming health-conscious; had our first half-marathon last fall, Fort 4 Fitness [slide]
  • Bike Task Force to add bike lanes and more trails [slide]
  • Huge amount of community pride [slide]
  • Huge amount of community pride [slide] HOW DO YOU KNOW YOUR COMMUNITY? read the newspaper (or visit their website) watch the news at night or in the morning read local blogs
  • Huge amount of community pride [slide] HOW DO YOU KNOW YOUR COMMUNITY? read the newspaper (or visit their website) watch the news at night or in the morning read local blogs
  • Huge amount of community pride [slide] HOW DO YOU KNOW YOUR COMMUNITY? read the newspaper (or visit their website) watch the news at night or in the morning read local blogs
  • Huge amount of community pride [slide] HOW DO YOU KNOW YOUR COMMUNITY? read the newspaper (or visit their website) watch the news at night or in the morning read local blogs
  • Huge amount of community pride [slide] HOW DO YOU KNOW YOUR COMMUNITY? read the newspaper (or visit their website) watch the news at night or in the morning read local blogs
  • Huge amount of community pride [slide] HOW DO YOU KNOW YOUR COMMUNITY? read the newspaper (or visit their website) watch the news at night or in the morning read local blogs
  • Huge amount of community pride [slide] HOW DO YOU KNOW YOUR COMMUNITY? read the newspaper (or visit their website) watch the news at night or in the morning read local blogs
  • follow them on Twitter [slide] People always ask, "How do I get more people to follow the library on Twitter?"  Why not ask yourself, "How can I follow more people on Twitter?"  I've noticed lately that more and more community organizations are creating accounts on Twitter and getting followers.  I am following:   Vera Bradley our highway department a couple of radio stations Three Rivers Festival--large annual community festival Convention and Visitors Bureau--they retweeted me! some web developers, individually and their group called @screaminmonkeys Tin Caps local TV news local newspapers Red Cross I don't follow these people necessarily because I want to be friends with them and exchange meaningless drivel on the Internet (what people think Twitter is for), but to spy on them !
  • Try using Twellow.com as a good search tool for people/organizations in your community to follow [slide]
  • Through Twitter, I met a presentation editor at one of the local newspapers who recently developed this (Parkview Field map) [slide] He also had a book in our Top 10 at the library and one day I noticed he was the same guy I was following on Twitter.
  • I learned that he and his colleagues were producing a second volume of the Allen County Photo Album. This partnership has resulted in a book signing which is going to happen in November. We are beyond excited about this!
  • Here is our new friend Jon Swerens. If you need some instant motivation on what David Lee King calls "listening" to your community, read his blog post about it: The Social Web and Libraries: Listening to your Community by davidleeking on August 5, 2008.  It really got me excited about learning more about my community. We need to acknowledge that we are part of something bigger--our communities; if we don't, we isolate ourselves and make ourselves look snobbish or uninterested in the welfare and stability of our communities, our taxpayers, our supporters, our future leaders!
  • You can meet up with the people you've friended virtually.  I’m attending Fort Wayne’s second Tweetup next week, and I’ve also agreed to attend a Chamber of Commerce brown bag where an employee of Digital Hill is going to be speaking about social networking in business. Very exciting! This is going to mean lots more connections, lots more exposure for the library.
  • Still don't think Twitter is useful?  I beg you to read this article:  [slide]"Iran's Protests: Why Twitter Is the Medium of the Movement"
  • You can also attend local events in the interest of learning more about your community.  I have attended the events that I'm interested in: the Fort Wayne Bike Summit, Tin Caps baseball games, farmer's markets, ceremony where our Rivergreenway was proclaimed a National Trail.  Of course I don't go to baseball games on work time, but what I do is I bring my interests back to work and find a way to connect the library to them.
  • friend them on Facebook
  • Microcelebrity definition: One who gains a cult or mainstream following due to viral internet distribution. Does not refer to those who have gained limited or cult followings through traditional media. Does not refer to has-beens or "B-list" celebrities. I thought it was funny that in this example, they use Clint Howard as an example of a D-list celebrity. Poor Clint!
  • This is not the point of making library videos! When I started making these videos, I didn’t dream of becoming a microcelebrity. I certainly do not have a cult following and nothing I have ever said has gone viral!
  • The point is, to make your library a microcelebrity. By that I mean being followed on the web by users of social media (they will find you if you aggressively market your library through social networking sites) BUT ALSO Being followed in your community outside of your virtual presence . Ultimately, we want lots of people to come to our library buildings!
  • But libraries need a face on your page and the promise of a person who will talk to them about library stuff I think we should go one step further and use a strategy of talking about community stuff as well as library stuff, and tying that community stuff back into what we’re doing. It’s a win-win situation!
  • [Talk about the conversation]
  • PART 2:  Examples of ways to make the technology work for you Involving the rest of the community at large: videos: Bike Summit [slide]
  • Farmer’s market video
  • Tin Caps  [slide] explain about Tin Caps: very big controversial project turned out beautifully huge source of community pride team name is funny located a block away from library we're giving ticket vouchers as gifts in summer reading program
  • Diaper Daze and Underwear Charity Drive
  • e-mail notification [slide]
  • Pay4Print (used screencast--Camtasia--placed on desktops of public PCs) [slide]
  • Sean and I are creating a series of tutorials, for patrons, about using Web 2.0 tools to get a job.
  • try to go to a different library each week gives a feeling of traveling around you could even do a Where's Waldo type of thing
  • Sean Robinson's book on using video in libraries is scheduled to be released next spring by Neal-Schuman.
  • video game GT using "GT System" developed by Eli Neiburger at AADL, http://acpl.gtsystem.org/
  • Mention Bookletters
  • Found this on Facebook!
  • Every Sunday
  • This kind of sums up why I think it’s important to do my videos. Johnny was always behind the desk or in front of the curtain. Jay Leno gets out there does his Jaywalking bit, and I like the idea of having a “Man on the Street” feel in these videos. It shows we’re not afraid to step out from behind our desks our outside our libraries. Let’s not be like Johnny! Thank you.
  • Worksheet @ http://docs.google.com/View?id=dhg4h72w_76cx3pjdck

Transcript

  • 1. Using Videos to Build Communities in Your Library Presented by  Melissa Kiser, Information Technology Librarian Allen County Public Library TechFest 2009 Anythink: A Revolution of Rangeview Libraries October 12, 2009
  • 2. Let me introduce myself @mekiser
  • 3. The library is part of a larger community.
  • 4. Let’s recognize and act as if libraries are vital.
  • 5. We have two jobs Know our communities Make the tech work for us
  • 6. Fort Wayne and Allen County, Indiana
  • 7.  
  • 8. Fort Wayne and Allen County, Indiana
    • 340,000 residents in the county
  • 9. Fort Wayne and Allen County, Indiana
    • 340,000 residents in the county
    • Unassuming midwestern town
  • 10. Fort Wayne and Allen County, Indiana
    • 340,000 residents in the county
    • Unassuming midwestern town
    • Average home sells for $115,000
  • 11. Fort Wayne and Allen County, Indiana
    • 340,000 residents in the county
    • Unassuming midwestern town
    • Average home sells for $115,000
    • Cost of living 9% below national average
  • 12. Fort Wayne and Allen County, Indiana
    • 340,000 residents in the county
    • Unassuming midwestern town
    • Average home sells for $115,000
    • Cost of living 9% below national average
    • 87 parks, 10 colleges
  • 13. Fort Wayne and Allen County, Indiana
    • 340,000 residents in the county
    • Unassuming midwestern town
    • Average home sells for $115,000
    • Cost of living 9% below national average
    • 87 parks, 10 colleges
    • All-America City
  • 14. Fort Wayne and Allen County, Indiana
  • 15. Fort Wayne and Allen County, Indiana
  • 16. Fort Wayne and Allen County, Indiana
  • 17. Fort Wayne and Allen County, Indiana
  • 18. Fort Wayne and Allen County, Indiana
  • 19. Fort Wayne and Allen County, Indiana
  • 20. Fort Wayne and Allen County, Indiana
  • 21. Fort Wayne and Allen County, Indiana “ fat” and “dumb” – and fixing it
  • 22. Fort Wayne and Allen County, Indiana
  • 23. Fort Wayne and Allen County, Indiana
  • 24. How do you know your community? news
  • 25. How do you know your community? news newspaper
  • 26. How do you know your community? news newspaper blogs
  • 27. How do you know your community? news newspaper blogs people
  • 28. How do you know your community? news newspaper blogs people Twitter
  • 29. How do you know your community? news newspaper blogs people Twitter radio
  • 30. How do you know your community? news newspaper blogs people Twitter radio TV
  • 31. Getting to know your community
  • 32. Getting to know your community
  • 33. Getting to know your community
  • 34. Getting to know your community
  • 35. Getting to know your community
  • 36. Getting to know your community
  • 37. Getting to know your community
  • 38. Do the fun stuff you always do!
  • 39. Getting to know your community
  • 40. Let’s make library videos
  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47. The Bike Summit video http://www.youtube.com/watch?v=K_YEAGEIVVw
  • 48. The farmer’s market video http://www.youtube.com/watch?v=aVXNiw-u-dE
  • 49. The Tin Caps video http://www.youtube.com/watch?v=jreNEl_3FqU
  • 50. Diaper Daze video
  • 51. The e-mail video
  • 52. The Pay-for-Print video
  • 53. Jobs, Dreams, and You http://tscrobinson.com/
  • 54. Why video?
    • Good PR
    • It’s an item of interest on the homepage
    • Keeps ‘em coming back
    • Friendly, personal, makes patron feel like someone is talking to them
    • Incorporates community stuff into
    • library video
    • Ties the community back to the library
  • 55. How I do it
    • Pick a format and stick to it
    • introduce myself
    • state date of video/events
    • list big events going on
    • be at an event that you mentioned the week before
    • group events together if possible (all at one agency, all one type of event, all one age group)
  • 56. How I do it
    • talk about a service we offer, physically or virtually; examples:
      • Dunkin Donuts
      • Book Clubs page (Book Talk feature)
      • PINs--gave lots of reminders before deadline
      • SRP--mentioned in previous four videos
  • 57. Video-making tips
    • talk as if the patron is standing in front of me
    • incorporate something I enjoy
    • planning in the future to do videos incorporating my running, my new kitten, camping
    • nothing too fancy-schmancy
    • needs to look very casual and off the cuff,
    • "man on the street" feel
    • have A LOT of energy 
    • keep them relatively short to accommodate attention spans
  • 58.  
  • 59. Read Sean’s book! Creating Library Videos and Webcasts Neal-Schuman Publishers, January 2010
  • 60. Video game tournament
  • 61. Fort Wayne Area Artists Database
  • 62. Tips for Tough Times
  • 63. Gallery podcast
  • 64. Rock the Plaza
  • 65. Rock the Plaza
  • 66. Unemployment claims
  • 67. Blog everything
    • Holiday closings around town
    • Community events
    • Downtown parking
  • 68. Catalog enhancements
  • 69. LibraryThing for Libraries
  • 70. LibraryThing Reviews
  • 71. Spell checker and “If we don’t have it”
  • 72. Easy Login
  • 73. E-Commerce
  • 74. Patron comments blog
  • 75. Book wall
  • 76. Sirsi SOPAC
  • 77. Google Analytics
  • 78.  
  • 79. Thanks and have fun!