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Graphic Social Workshop 1

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  • 1. Workshop: Launching & Distributing Your App Jia Shen - RockYou! Oct 7 th 2007
  • 2. Experience
    • Done an Application before?
    • Took “Intro to Platform” Class?
    • Developers / Business
  • 3. Launching & Distributing Your App
    • Who’s RockYou?
    • Application Overview
      • Quickstart
      • Creating Application
      • Publishing It
    • Application Details
      • Tracking
        • Page
        • Invite
        • Uninstall
      • Debugging
        • In page debugging
        • Write to file
        • http logs
      • Scaling
        • Database
        • Application
        • Facebook Caching
        • Amazon
        • CDN’s
      • Promoting
        • Ad networks
  • 4. RockYou is the leader in self-expression widgets
    • Double Digit penetration across leading social networks (MySpace, Facebook, Bebo..)
    • 35 Million Uniques
    • 43 Million Widget Uniques
    • 430 Million Pageviews
    • 150+Million widget views a day
    • 450k widgets created a day
  • 5. Facebook Applications
    • X Me 9MM 1MM
    • Super Wall 10MM 1.1MM
    • Likeness 9MM 700k
    • Zombies 3.7MM 220k
    • Vampires 3.5MM 300k
    Users Engagement/Day And More! Emote, Music Videos, Slideshows, Horoscopes, Chuck Norris, Pets
  • 6. RockYou! Widgets RockYou Games VoiceMail Corkboard Razz Player Gizmoz Slideshow FunNotes PhotoFX GlitterText Countdown Horoscopes
  • 7. Self Expression (MySpace, Bebo, Friendster, et. al.) Casino Royale, Sony Pictures 75K created (30 days) Leigh Nash, Nettwerk Records 150K created (30 days) Horoscope, Frengo 300K created (30 days)
  • 8. Engagement (Facebook and others coming soon) Horoscope, Frengo 2000K created (30 days) 7x more Music Videos, Yahoo! 900K created (30 days)
  • 9. Distribution Methods Networks with engagement (access to friends) give you 7x more distribution
  • 10. Increasing Traffic on RockYou “ the top sites among teens have shifted to those providing assistance with social networking profiles” Nielsen/NetRatings F8 Platform Launched
  • 11. Quick Start
    • Developers Site
      • http://developers.facebook.com/
    • Wiki
      • http://wiki.developers.facebook.com/
  • 12. Quick Start - Creating Application
    • Add Developer Application
    • Create Application
    • Set API Keys
  • 13. Quick Start - Publish It
    • Upload Graphics (icon, app icon, banner)
    • Set Description
    • Submit it
  • 14. Tracking
    • Infinite Sessions
    • Page Views
    • Installs / Uninstalls
    • Invites Sent / Invites Opened
  • 15. Tracking - Session
    • fb_sig_session_key
      • session key (hopefully infinite!)
    • fb_sig_user
      • uid
    • fb_sig_added
      • 1/0, has this application been added
    • fb_sig_time
      • current time, float seconds since epoch
    • fb_sig_friends
      • comma separated list of uids
  • 16. Tracking – Page Views
    • Google Analytics
    • Quantcast
    • In House
  • 17. Tracking - Installs
    • Post Add URL
      • Parameter pass through
    • Post Remove URL
  • 18. Debugging
    • Environment - Developer / Production
    • In Page Debugging
    • Logging
  • 19. Debugging – Environment
    • Have two applications
    • Use Facebook “Test Accounts”
    • Understand “Developer Mode” setting
  • 20. Debugging – In Page
    • Developer View
    • Browser / AJAX
      • Firebug
      • Fiddler
  • 21. Debugging - Logging
    • File Logging
    • Email Notifications
    • Benefits
      • Invisible Errors
      • Track Production Issues
  • 22. Scaling
    • Facebook Caching
    • Basic Infrastructure
    • Hosting
      • CDN’s
      • Amazon
  • 23. Scaling – Facebook Caching
    • Profile FBML
    • Image Caching
    • FB:Refs
  • 24. Scaling – Infrastructure 2.5 Tiers
    • Facebook
    • Application / HTTP
    • Languages
    • Database
  • 25. Promotion
    • Ad Networks
    • Viral Channels
    • Integration
  • 26. Promotion - Ad Networks
    • 3rd party ad networks on Facebook can radically accelerate Facebook application adoption
      • RockYou
      • SocialMedia
      • Cubics
      • AppFuel
    • From RockYou’s experience, advertisers can generate between 100 – 10,000 installs a day
    • Cost ranges from $0.10 - $0.30 CPC and $0.15 - $0.60 CPI
    • Behavioral and interest based ad targeting
  • 27. Music Videos (Yahoo!)
  • 28. Music Videos (Yahoo! and RockYou) 1. Promotion on RockYou Ad Network
    • Viral tuning
    • Integration with major apps
  • 29. Complete Cycle: Yahoo! Music
    • Design: Monday 7/23
    • Implementation: 7/23-7/29
    • Deployed: Monday 7/30
    • Advertising: Tuesday 7/31 100K users
    • Growth: 6 weeks
    1.15M Users Over 100x more than original
  • 30. Exercise 1 – Create an App
    • Print “Hello world” on Canvas Page
    • Give it a cool name
    • Give Side Nav link
    • PHP only =(
  • 31. Exercise 2 – Track an App
    • Add Invite to application
    • Print infinite session
    • Log uninstall
  • 32. Jobs! – We’re Hiring
    • [email_address]
    • Developers
    • Product Managers
  • 33. Contact
    • Jia Shen, CTO / Founder
    • [email_address]
    • Ro Choy, VP of Business Development
    • [email_address]

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