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Graphic Social Workshop 1
 

Graphic Social Workshop 1

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    Graphic Social Workshop 1 Graphic Social Workshop 1 Presentation Transcript

    • Workshop: Launching & Distributing Your App Jia Shen - RockYou! Oct 7 th 2007
    • Experience
      • Done an Application before?
      • Took “Intro to Platform” Class?
      • Developers / Business
    • Launching & Distributing Your App
      • Who’s RockYou?
      • Application Overview
        • Quickstart
        • Creating Application
        • Publishing It
      • Application Details
        • Tracking
          • Page
          • Invite
          • Uninstall
        • Debugging
          • In page debugging
          • Write to file
          • http logs
        • Scaling
          • Database
          • Application
          • Facebook Caching
          • Amazon
          • CDN’s
        • Promoting
          • Ad networks
    • RockYou is the leader in self-expression widgets
      • Double Digit penetration across leading social networks (MySpace, Facebook, Bebo..)
      • 35 Million Uniques
      • 43 Million Widget Uniques
      • 430 Million Pageviews
      • 150+Million widget views a day
      • 450k widgets created a day
    • Facebook Applications
      • X Me 9MM 1MM
      • Super Wall 10MM 1.1MM
      • Likeness 9MM 700k
      • Zombies 3.7MM 220k
      • Vampires 3.5MM 300k
      Users Engagement/Day And More! Emote, Music Videos, Slideshows, Horoscopes, Chuck Norris, Pets
    • RockYou! Widgets RockYou Games VoiceMail Corkboard Razz Player Gizmoz Slideshow FunNotes PhotoFX GlitterText Countdown Horoscopes
    • Self Expression (MySpace, Bebo, Friendster, et. al.) Casino Royale, Sony Pictures 75K created (30 days) Leigh Nash, Nettwerk Records 150K created (30 days) Horoscope, Frengo 300K created (30 days)
    • Engagement (Facebook and others coming soon) Horoscope, Frengo 2000K created (30 days) 7x more Music Videos, Yahoo! 900K created (30 days)
    • Distribution Methods Networks with engagement (access to friends) give you 7x more distribution
    • Increasing Traffic on RockYou “ the top sites among teens have shifted to those providing assistance with social networking profiles” Nielsen/NetRatings F8 Platform Launched
    • Quick Start
      • Developers Site
        • http://developers.facebook.com/
      • Wiki
        • http://wiki.developers.facebook.com/
    • Quick Start - Creating Application
      • Add Developer Application
      • Create Application
      • Set API Keys
    • Quick Start - Publish It
      • Upload Graphics (icon, app icon, banner)
      • Set Description
      • Submit it
    • Tracking
      • Infinite Sessions
      • Page Views
      • Installs / Uninstalls
      • Invites Sent / Invites Opened
    • Tracking - Session
      • fb_sig_session_key
        • session key (hopefully infinite!)
      • fb_sig_user
        • uid
      • fb_sig_added
        • 1/0, has this application been added
      • fb_sig_time
        • current time, float seconds since epoch
      • fb_sig_friends
        • comma separated list of uids
    • Tracking – Page Views
      • Google Analytics
      • Quantcast
      • In House
    • Tracking - Installs
      • Post Add URL
        • Parameter pass through
      • Post Remove URL
    • Debugging
      • Environment - Developer / Production
      • In Page Debugging
      • Logging
    • Debugging – Environment
      • Have two applications
      • Use Facebook “Test Accounts”
      • Understand “Developer Mode” setting
    • Debugging – In Page
      • Developer View
      • Browser / AJAX
        • Firebug
        • Fiddler
    • Debugging - Logging
      • File Logging
      • Email Notifications
      • Benefits
        • Invisible Errors
        • Track Production Issues
    • Scaling
      • Facebook Caching
      • Basic Infrastructure
      • Hosting
        • CDN’s
        • Amazon
    • Scaling – Facebook Caching
      • Profile FBML
      • Image Caching
      • FB:Refs
    • Scaling – Infrastructure 2.5 Tiers
      • Facebook
      • Application / HTTP
      • Languages
      • Database
    • Promotion
      • Ad Networks
      • Viral Channels
      • Integration
    • Promotion - Ad Networks
      • 3rd party ad networks on Facebook can radically accelerate Facebook application adoption
        • RockYou
        • SocialMedia
        • Cubics
        • AppFuel
      • From RockYou’s experience, advertisers can generate between 100 – 10,000 installs a day
      • Cost ranges from $0.10 - $0.30 CPC and $0.15 - $0.60 CPI
      • Behavioral and interest based ad targeting
    • Music Videos (Yahoo!)
    • Music Videos (Yahoo! and RockYou) 1. Promotion on RockYou Ad Network
      • Viral tuning
      • Integration with major apps
    • Complete Cycle: Yahoo! Music
      • Design: Monday 7/23
      • Implementation: 7/23-7/29
      • Deployed: Monday 7/30
      • Advertising: Tuesday 7/31 100K users
      • Growth: 6 weeks
      1.15M Users Over 100x more than original
    • Exercise 1 – Create an App
      • Print “Hello world” on Canvas Page
      • Give it a cool name
      • Give Side Nav link
      • PHP only =(
    • Exercise 2 – Track an App
      • Add Invite to application
      • Print infinite session
      • Log uninstall
    • Jobs! – We’re Hiring
      • [email_address]
      • Developers
      • Product Managers
    • Contact
      • Jia Shen, CTO / Founder
      • [email_address]
      • Ro Choy, VP of Business Development
      • [email_address]