20 Reasons Why Your Business Needs an App in 2014


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Is your business taking advantage of the growth of mobile internet usage? If you manage a small to mid-sized business, here's some statistics to show the importance of mobile app development.

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  • Constant Contact: Why Small Business Owners Need to Pay Attention to Mobile and Local Search

    Constant Contact: Why Small Business Owners Need to Pay Attention to Mobile and Local Search

    he Smartphone User and the Mobile Marketer, Ipsos/TNS, June 2011

  • This alone serves as validation to make the move into mobile for the majority of small businesses that are skeptical to invest in mobile efforts.
  • http://www.networksolutions.com/smallbusiness/2012/05/small-businesses-that-use-mobile-marketing-see-their-sales-soar-survey-shows/
  • There is a large gap between the rapidly increasing mobile search volumes and the majority of small businesses lagging behind in mobile search strategy.
  • 20 Reasons Why Your Business Needs an App in 2014

    1. 1. 20 Reasons Why Your Business Needs an App in 2014
    2. 2. of small businesses consider mobile marketing crucial to their growth in the next five years.69% Over the past year… There has been a significant increase in Awareness Acceptance Source: Web.com- 2012 Adoption
    3. 3. As of January 2014, American adults will own the following: 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% A tablet computer An e-reader A smartphone A cell phone 90% 58% 32% 42% Source: The Pew Internet Project
    4. 4. From June 2010 to June 2013, the duration of consumer’s Internet browsing time on smartphones increased by 359%, compared to 4% on desktops… 0% 50% 100% 150% 200% 250% 300% 350% 400% Desktop Mobile Internet browsing time 2010 2013 359% 4% Source: Gian Fulgon, executive chairman and co-founder of comScore, Internetretailer.com
    5. 5. And by 2014, mobile Internet usage will overtake desktop Internet usage. Source: Nieslen 0% 5% 10% 15% 20% 25% 30% 35% 40% Mobile Mobile As of May 2013 As of May 2013 34% 34% of cell internet users go online mostly using their phones, As opposed to other devices such as desktops or laptops Source: The Pew Internet Project
    6. 6. Source: constant contact: Why small business owners need to pay attention to mobile and local search 0% 10% 20% 30% 40% 50% 60% 70% 38% 57% 61% Are more likely to contact a local business that has a mobile site Will leave a non-mobile site in favor for a competitor’s site Will not recommend a business with a poorly- designed mobile site How Do Consumers Feel About Sites Not Optimized for Mobile?
    7. 7. Of small businesses have a website60% 26% 14% Have a mobile-friendly website (Same layout/content as standard site adjusted to suit smartphone screen) Have a stand alone mobile website (Content/layout designed specifically for mobile purposes) Source: Web.com- 2012 BUT AND
    8. 8. 33% 85% 84% SMB’s Attitude toward Mobile believe that having a website that can easily be viewed on a mobile device is important to their business feel that more consumers will find their business on mobile sites in the future have a mobile-optimized website Source: Constant Contact, Ipsos/TNS How Do Business Owners Feel about Mobile? SMB – Small to Medium Businesses
    9. 9. Benefits of mobile marketing? 84% Of small businesses with a mobile presence attribute the increase of new business activity as a result of their mobile marketing efforts. Source: Web.com- 2012
    10. 10. Why are small business owners eager to invest in mobile marketing? 38% 34% 36% Source: Web.com- 2012, Constant contact small business pulse survey. To gain competitive advantage To attract ‘local customers’ To provide better service to existing customers
    11. 11. of mobile users use their devices for local search 95% Source: Forbes
    12. 12. Source: Gian Fulgoni, executive chairman and co-founder of comScore Of consumers visit a retail site on mobile through an app80%
    13. 13. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 Apps Continue to Dominate the Mobile Web 80% 20% 14% 86% Mobile Web Apps Percentage Of time spent Mobile app usage increases in 2014, as mobile web surfing declines. Source: Flurry Analytics
    14. 14. of small businesses currently do not have a mobile search strategy and missing out on consumers trying to find them via a smartphone device. 61% Over Mobile Search Volumes Small Businesses Lagging behind in mobile search strategy Source: Web.com- 2012
    15. 15. With more consumers relying on mobile for their purchasing decisions, it’s critical for businesses, large and small, to consider the power of mobile. Is your business utilizing the power of mobile? More and more businesses are taking advantage of the rising trend of mobile apps. Regardless of whether you’re starting a new business or have years in the industry, a mobile app is an essential tool in keeping customers aware of your brand.
    16. 16. Long Story Short: Your customers are becoming mobile. Are you?
    17. 17. Is your business ready for a mobile app? We’d love to have a conversation with you. Visit Us: www.meijun.cc Tweet Us: @meijun Email Us: hello@meijun.cc
    18. 18. i. Constant Contact: Why Small Business Owners Need to Pay Attention to Mobile and Local Search, http://www.sitepoint.com/32-marketing- stats-need-know/ ii. Web.com: 84% of U.S Small Businesses Using Mobile Marketing See Increase in New Business Activity, http://ir.web.com/releasedetail.cfm?ReleaseID=67 iii. The Pew Internet Project, http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ iv. comScore, http://www.internetretailer.com/2014/02/11/80-consumers-mobile-browsing-time-apps v. Forbes, http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential- vi. mobile-marketing-facts/ vii. Gian Fulgoni, exectuive chairman and co-founder of comScore, http://www.internetretailer.com/2014/02/11/80-consumers-mobile- browsing-time-apps viii. Flurry Analytics, http://techcrunch.com/2014/04/01/mobile-app-usage-increases-in-2014-as-mobile-web-surfing-declines/ Article Sources sorted by number list