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Seeing is believing - Going Viral with Visual Social Media Marketing
 

Seeing is believing - Going Viral with Visual Social Media Marketing

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Here is a presentation I did to other small businesses about viral online marketing and using the different forms of visual social media marketing.

Here is a presentation I did to other small businesses about viral online marketing and using the different forms of visual social media marketing.

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    Seeing is believing - Going Viral with Visual Social Media Marketing Seeing is believing - Going Viral with Visual Social Media Marketing Presentation Transcript

    • Seeing is Believing Going Viral with Visual Social Media Marketing
    • What is Visual Social Media Marketing?  The use of video, picture and visual content (like infographics) to break through the clutter online and reach your audience
    • Why Visual Content?
    • It Works!        90% of information transmitted to the brain is visual Visuals are processed 60,000 times faster in the brain than text 40% of people respond better to visual information than text Photos on Facebook get 7x more likes and 10x more share than links Images are the most shared, viewed and retweeted links on Twitter There are 575 likes & 81 comments by Instagram users per second Pinterest’s users count has grown 4,000% in the last 6 months
    • It Drives Results!     Viewers are 85% more likely to purchase a product after watching a video 46% of people say a website’s design is the number one criterion for determining the credibility of the company Pinterest drives sales directly from its website – 21% have purchased an item after seeing It on Pinterest 44% of users are more likely to engage with a brand that posts photos vs other forms of media
    • Marketing Proliferation has Changed  Radio Stations    Magazines    1960 – 8400 Today – 17,300 Average TV Channels per household    1960 – 4400 Today – 13,500 1960 – 5.7 Today 82.4 Customers Access Media in a variety of different ways.  Video games, Email, Xbox, Web, Instant Message, Radio, TV, DVR, Blogs, Magazines, Satellite Radio, Video on Demand, Newspapers, Podcasts, Smart Phones
    • You Tube  2nd biggest search engine behind Google  Over 4 billion videos viewed each day  http://www.youtube.com/user/WestJet
    • Pinterest     80% of Pinterest users are women Users spend an average of 1 hour, 17 minutes on the site Pinterest referrals spend 70% more $$ than referrals from non-social channels 43% of Pinterest users prefer to associate with a brand vs only 24% on Facebook  http://pinterest.com/adcbastrop/
    • Instagram       More than 40 million photos uploaded every day 90 million monthly active users 8500 likes per second 1000 comments per second Recently purchased by Facebook http://instagram.com/westjet#
    • 7 Tips for Instagram for Business  Show Your Products  Introduce Your Employees  Feature Your Customers  Show What Your Products Can Do  Use #Hashtags  Show How It’s Made (Installed)  Have Fun!
    • Viral Marketing
    • Viral Marketing  #smallenfreuden  http://youtu.be/6GoF5QJaOqw  http://youtu.be/0-IGeskfmaY
    • #Fiestagram: awareness of the introduction of the Ford Fiesta
    • Viral Marketing  Mountain Dew Dewmocracy 2013  http://youtu.be/SvBqf-7vbLw
    • Questions?