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Price Adjustment StrategiesDiscountA straight reduction in price on purchase duringa stated period of timeCash discountsQuantity discountFunctional discountSeasonal discount
Examples of discount
Price Adjustment StrategiesAllowancwPromotional oney paid by an manufactured toretailers in returns for an agreement to featuerthe manufactures product in some way.Tradw-in AllowancePromotional Allowance
Examples of allowance
Price Adjustment StrategiesSegment Pricing:Selling product and services at two or moreprices, where the difference in price is notbased on the difference in costs.Customer segmented pricingProduct form pricingLocation segmented pricingTime segmented pricing
Price Adjustment StrategiesSegmented Pricing
Price Adjustment StrategiesCustomerssegment pricingDifferent customers paydifferent prices for thesame product or servicese.g may charge a loweradmission for citizen andcollege students.
Price Adjustment StrategiesProduct form pricingdifferent versions of theproduct priced differently butnot according to different inther cost1 liter bottles priceisdifferent from 2.5 liter bottle.
Price Adjustment StrategiesLocation Segment pricingCompany charge different prices for differentlocation, even though the cost is same.
Price Adjustment StrategiesTime pricingThe firms varies its prices by the season, month,week, day and even the hour e.g price of electricity
Price Adjustment StrategiesPsychological PricingA pricing approach that consider the psychologyof the price and not simply the economics, theprice is used to say somthing about the produc.Adjusting prices for psychological effect.Consumers usually perceive the higher pricedproduct as having higher qualityReferences Pricing
Price Adjustment Strategies
Price Adjustment StrategiesPromotional pricingTemorarily pricing products below the listprice and sometimes even below cost, toincrease short-run sales.To increase buying excitement and urgencyto attract customersTo gain market acceptance
Price Adjustment StrategiesExamples of Promotional pricing
Price Adjustment StrategiesGeographical pricingSetting prices for the customrs located indifferent parts of the country or world.FOB- Origin PricingUniform-Delivered PricingZone PricingBsing-point pricingFreight-absortionnpricing
Examples of Geographical pricing
Price Adjustment StrategiesDynamic of PricingAdjusting prices continuallyto meet the characteristics andneeds of individual customersand situations.