Apple Inc’s charismatic co-founder & CEO, Steve Jobs is well known for his electrifying Presentations across the globe. Let us learn from his Perspective on the Art of making Killer Presentations…

Perspective 1 : Sell the Benefit… Jobs sells the benefit, the features, the end user experience and not just mind numbing statistics. E.g. : To exhibit the compact & sleek design of iPod, Jobs actually puts this gizmo in his smaller pocket and reveals the benefit…

Jobs sells the benefit, the features, the end user experience and not just mind numbing statistics.

E.g. : To exhibit the compact & sleek design of iPod, Jobs actually puts this gizmo in his smaller pocket and reveals the benefit…

Perspective 2 : Practice, Practice & Practice More… Jobs leaves nothing for granted during product launches, he reviews & rehearses relentlessly. It is not unusual for him to prepare for four hours as he reviews every slide and demonstration meticulously. Perfect Practice makes a man Perfect…

Jobs leaves nothing for granted during product launches, he reviews & rehearses relentlessly.

It is not unusual for him to prepare for four hours as he reviews every slide and demonstration meticulously.

Perspective 3 : Keep it Visual… There are very few bullet points in Jobs presentation. Each of his slide is highly visual and he uses a lot of images to demonstrate or set his context. For e.g.: If he’s discussing about his latest inventions say iPhone, a slide in the background will show a colorful image of the iPhone itself. A Picture worth a thousand words…

There are very few bullet points in Jobs presentation.

Each of his slide is highly visual and he uses a lot of images to demonstrate or set his context.

For e.g.: If he’s discussing about his latest inventions say iPhone, a slide in the background will show a colorful image of the iPhone itself.

Perspective 4 : Exude Passion, Energy & Enthusiasm Jobs have an infectious enthusiasm. When launching his new video iPod, Jobs said with all energy, “ It’s the best music player we’ve made”, “ It has a gorgeous screen” “ The color is fantastic,” and “ The Video quality is amazing.” It reflects Jobs passion & commitment to innovate & improve incessantly.

Jobs have an infectious enthusiasm.

When launching his new video iPod, Jobs said with all energy,

“ It’s the best music player we’ve made”,

“ It has a gorgeous screen”

“ The color is fantastic,” and

“ The Video quality is amazing.”

Perspective 5 : And One last thing… At the end of the presentation Jobs adds to the drama by saying, “and one last thing…” He then adds a new product, new feature, or sometimes introduces a new band. He approaches each presentation as an event, a production with a strong opening, product demonstrations in the middle, a strong conclusion, and an encore – that “One Last Thing…”

At the end of the presentation Jobs adds to the drama by saying, “and one last thing…”

He then adds a new product, new feature, or sometimes introduces a new band.

He approaches each presentation as an event, a production with a strong opening, product demonstrations in the middle, a strong conclusion, and an encore – that “One Last Thing…”

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