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WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
WOMEN ENTREPRENEURS OF PAKISTAN
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WOMEN ENTREPRENEURS OF PAKISTAN

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  • 1. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 ACKNOWLEDGEMENT In the name of “Allah”, the most beneficent and merciful who gave usstrength and knowledge to complete this report. This report is a part of ourcourse “ENTREPRENEURSHIP”. This has proved to be a greatexperience. This report is a combine effort of AISHA SULTAN, ANSA FARYAL, KIRAN RIAZ, MEHREEN FAROOQ and ZOHRA LIAQUAT. We would like to express our gratitude to our subject teacher MA’AM UZMA RASOOL; who gave us this opportunity to fulfill this report. She gave us moral support and guided us in different matters regarding the topic. She had been very king and patient while suggesting us the outlines of this report. We thank her for her overall support. We are also thankful to everyone who all supported us, for we have completed our report effectively and moreover on time. They gave us many helpful comments which helped us a lot in preparing our report. Page 1
  • 2. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 TABLE OF CONTENT EXECUTIVE SUMMARY…………………………………………………………………………………...3 ENTREPRENEUR……………………………………………………………………………………………….4 ENTREPRENEURSHIP………………………………………………………..…………………………..…4 PERCEPTIONS OF WOMEN IN PAKISTAN………………………..………………………………..4 SUCCESSFUL WOMEN ENTREPRENEURS OF PAKISTAN…………………………………….4 WOMEN ENTREPRENUER # 1…………………………………………………………………………..5-8 WOMEN ENTREPRENUER # 2………………………………………………………………………….9-10 WOMEN ENTREPRENUER # 3………………………………………………………………………….11-12 WOMEN ENTREPRENUER # 4………………………………………………………………………….13-15 WOMEN ENTREPRENUER # 5………………………………………………………………………….16-17 COMPARISON…………………………………………………………………………………………………17 CONCLUSION…………………………………………………………………………………………..……..18 Page 2
  • 3. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 EXECUTIVE SUMMARY Entrepreneur is an individual who undertakes the risk associated with creating, organizing, and owning a business. Entrepreneurship is a process through which individuals identify opportunities, allocate resources, and create value. The behavior of the entrepreneur reflects a kind of person willing to put his or her career and financial security on the line and take risks in the name of an idea, spending much time as well as capital on an uncertain venture. Person that has potential for bringing positive change is called entrepreneur. The status of women in Pakistan is among the lowest in the world. UNDP (1996) describes the strong “inside/outside” dichotomy in Pakistan, where women are restricted to the “inside” space of home and household, embodied in the tradition of veiling. This restricts women's access to education, employment, training opportunities and social services. As we all know in recent years the world has changed immensely and so the role of females too. Even in a country like Pakistan which is considered to be a typical conservative male oriented society you will find females stepping out and creating value to their lives by getting education and by converting themselves into successful entrepreneurs. In this report we will share some of the real world stories of some successful entrepreneurs. Our first women entrepreneur is MAHBINA WAHEEDwho is the CEO of Clayworks. Clayworks has been Pakistan's leading manufacturing ceramics since 1999. Clayworks is a ceramics design and manufacturing firm. To become a female entrepreneur in Pakistan, let alone in the ceramic industry, requires a lot of guts. But MahbinaWaheed does it with sheer passion. Clayworks, a Lahore based company, is an innovative business that was started off solely by Waheed in 1999, after borrowing some money from her mother. The second women entrepreneur is HIRA SAEED. Hirasaeed is the owner of TRAINING AND CONSULTANCY SERVICES. This visionary girl knows exactly how to fulfill her dreams with hard work, determination and creative ideas. January 2012 till today she is making many people amazed by running Training and Consultancy services with her bright academic records. The third women entrepreneur is SYEDA TUBA WAASAY is the owner of whispering emotees and one of the women entrepreneur in Pakistan , She is doing a very creative work according to the needs of customer she make Hand Made Cards ,Handmade stamps, Hand-made diaries, Handmade scrap books, Frames for the pictures, Handmade Greeting Cards, Note-Cards. The fourth women entrepreneur is ZEENAT AYESHA who is the owner ofPappasallis, an Italian Cuisine popped up on the map of the Federal Capital on 2nd October 1989. Though a small place with only eight tables to start with, Pappasallis made an instant impact. Since then Pappasallis, one of the pioneers in Restaurant business has emerged as a lead Restaurant and still holds that position. While the whole city sleeps, Pappasallis is very much alive with food and music lovers.The fifth and the final women entrepreneur in this report is MS NARGISwho is the owner of “Fatmi food canning is an imaginative food packing products and service business aimed at offering high quality, always fresh, moderately priced canned foods. After studying the entire questionnaire we have come to the conclusion that everyone is facing different type of problems but still they are running their business efficiently and effectively but if we have to select the best entrepreneur among them it would be ZEENAT AYESHA owner of the famous Italian restaurant, pappasallis.Women entrepreneurs have become a strong driving force in today’s corporate world. Not only are they able to equalize their duties of both motherhood and entrepreneurship but they also comprise of almost half of all businesses owned today. Page 3
  • 4. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 ENTREPRENEUR “An individual who undertakes the risk associated with creating, organizing, and owning a business.” ENTREPRENEURSHIP Entrepreneurship is a process through which individuals identify opportunities, allocate resources, and create value. The behavior of the entrepreneur reflects a kind of person willing to put his or her career and financial security on the line and take risks in the name of an idea, spending much time as well as capital on an uncertain venture. Person that has potential for bringing positive change is called entrepreneur. In the 20th century, economist Joseph Schumpeter (1883-1950) focused on how the entrepreneur’s drive for innovation and improvement creates upheaval and change. Schumpeter viewed entrepreneurship as a force of “creative destruction.” The entrepreneur carries out “new combinations,” thereby helping render old industries obsolete. Established ways of doing business are destroyed by the creation of new and better ways to do them. Perceptions of women in Pakistan The status of women in Pakistan is among the lowest in the world. UNDP (1996) describes the strong “inside/outside” dichotomy in Pakistan, where women are restricted to the “inside” space of home and household, embodied in the tradition of veiling. This restricts women's access to education, employment, training opportunities and social services. Another important aspect highlights by stating that the social disapproval of women working outside the home translates into the invisibility of women in the labour force. Although they participate actively in the family and farm affairs, their unpaid work is perceived as a social duty rather than an economic contribution. Successful Women entrepreneurs of Pakistan! As we all know in recent years the world has changed immensely and so the role of females too. Even in a country like Pakistan which is considered to be a typical conservative male oriented society you will find females stepping out and creating value to their lives by getting education and by converting themselves into successful entrepreneurs. In this report we will share some of the real world stories of some successful entrepreneurs. But before we move further let me tell you being a successful entrepreneur doesn’t mean an entrepreneur earning millions. Entrepreneur in simple means an individual, who takes risk, performs an economic activity and earns profit. Now this economic activity can be either a business project of millions rupees or even of few thousands only. Page 4
  • 5. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 WOMEN ENTREPRENUER # 1 MAHBINA WAHEED CLAY WORKS «COMPANY OVERVIEW » Clayworks has been Pakistan's leading manufacturing ceramics since 1999. Clayworks is a ceramics design and manufacturing firm. They make products in ceramics that are innovative, fun blending tradition with modernity. Design, shape, form and function are integral in all our products. They have a vast range of products that serve the hotel & restaurant industry, home use items, offices, giveaways and decorative tiles.The incredible popularity of Clayworks ceramics has attracted a growing number of customers, including long-term contracts with the wholesaler Metro, and the Carrefour retail chain. Clayworks also sells direct to the public through its two stores in Lahore and Islamabad. PRODUCTS: Mugs, plates, tea sets, serving bowls, serving dishes, trinkets, accessories, tiles etc. MISSION To make beautiful, fun, funky yet functional ceramics that is of superior quality. Page 5
  • 6. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 HEAD OFFICE OUTLET (LAHORE) 34-A Zafar Ali Road Gulberg 5 Lahore T: +92-42-35716229 Timings: 9am - 5pm Avari Outlet Avari Hotel Lahore 87 Shahrah-e-Quaid-e-Azam T: +92-42-36366366 Timings: Monday - Thursday 10:30am - 9:30pm Friday & Saturday 10:30am - 10:30pm ISLAMABAD OUTLET 108W Blue Area Jinnah Avenue (In between Dragon City &Loshay Restaurants) T: +92-51-2871771 Timings: Monday - Saturday 10:30am - 9pm KARACHI OUTLET Shop No. 2 5th Zamzama Commercial Lane DHA, Phase 5 (the lane in between Stitches & NIB, across the road from Butlers) T: +92-21-35370322 Timings: Monday - Saturday 11am - 10pm WEBSITE:http://www.clayworks.com Email: info@clayworks.com Facebook: https://www.facebook.com/ClayworksPakistan Page 6
  • 7. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 MAHBINA WAHEED An entrepreneur, a ceramist and a product designer To become a female entrepreneur in Pakistan, let alone in the ceramic industry, requires a lot of guts. But MahbinaWaheed does it with sheer passion. Clayworks, a Lahore based company, is an innovative business that was started off solely by Waheed in 1999, after borrowing some money from her mother. Mahbina left her job with a microfinance company, because she realized that there was no future and she wanted to produce hand painted modern ceramics. She said that she have always been educated and brought up to believe that she should have a career, make a difference and do something remarkable. After starting her own business, she has discovered that entrepreneurship, product design and ceramics are her calling Despite having no experience, she teamed up with her friend Zainab, found a factory they could work from, and produced a few hundred mugs which quickly sold out. Inspired by this initial success, the duo started their business, Clayworks, in 1999 to manufacture hand painted ceramic tableware and accessories. With an ethos that her products should be practical yet creative, and durable but fun, Mahbina has created a stunning range, from cups and plates to serving dishes and tea sets. The Clayworks product range is constantly expanding, and the business also supplies crockery to hotels and restaurants, as well as a range of customized corporate gifts.Following the unfortunate death of her ceramics expert, and the decision by her partner to leave the company in order to bring up her family, Mahbina took control to drive the business forward. Since then Mahbina has transformed herself into a ceramics expert, and has introduced state of the art production technology. This has led to a doubling of production, and the business now provides employment for 50 people. Waheed explains that business instincts run deep in her blood as she has “the genes from my grandfather who was a businessman.” Today, she is proud of the fact that she “runs the only ceramic factory owned by a woman entrepreneur, with most of the managerial staff also belonging to the female gender.” When ask from where you get the idea of your current business and how you have taken out the solution of the problem facing by the people and that solution gave you a business opportunity? She replied that it was her original idea and it was not being made in Pakistan of this variety, quality and design, so there was a gap in the market. Now people do not need to import or buy from abroad, they can buy high quality good design and colorful ceramics made in Pakistan as well. Restaurants and hotels and large chain stores can get them custom made in Pakistan now instead of being stuck with only what is available in the market.As well as being the only female run ceramics factory in the country, Clayworks has become a well-known designer brand in Pakistan. Mahbina’s aim of revolutionizing the Page 7
  • 8. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 country’s ceramics industry is being realized, and her ultimate ambition is to play a part in the industrialization of Pakistan. After running her company for 12 years, Waheed, a Smith College graduate believes, “ceramics have always had an appeal. I wanted to make these kinds of ceramics in Pakistan because they are not being made here. We have factories but they make low-end products and don’t have design sense at all.” Patriotic to the core, Waheed said, “I am a firm believer in making things in Pakistan, hence I am manufacturing here. We should be proud of the label ‘Made in Pakistan’ on our products. Pakistani products can be as appealing as any other!” The design philosophy behind Clayworks is to be original, creative, fun yet practical. “We make items [for] people, primarily to eat or drink from [but] they also have to be user friendly. Sometimes we are requested by clients to make items that are not practical but look good, so we try to make them see why it would, not work and would in fact cause problems,” she says. When asked what items are available at Clayworks, Waheed says, “Anything you would need to eat out of, drink from or serve from like, plates, bowls, mugs, tea sets, teacups, platters, serving dishes, condiment pots etc. We also make decorative items like vases, oil burners and some garden items. And now decorative tiles as well!” Waheed is currently involved in a project in Lahore about which she says, “At the moment [I am supplying tiles for] a mosque being built in Lahore. It’s a tiny mosque but it is designed on traditional Islamic patterns. We use old techniques but have made the tiles with better durability and finish. It’s quite a challenge.” Social networking site Facebook has allowed Waheed “to share new products with clients and get their feedback. Though, the page is only a year old, it’s a new tool for interacting with our clients. It has helped our clients in letting us now that we have to open a Karachi outlet now! We also get to tell them about promotions, new items, share our ideas, etc.” Currently working on an interesting project, Waheed says, “We are working on a line for kids, again by popular demand, like decorative items and eating platters. We get a lot of feedback on our Facebook page so we try to implement as much of it as possible.” Page 8
  • 9. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 WOMEN ENTREPRENUER # 2 HIRA SAEED TRAINING AND CONSULTANCY SERVICES «« COMPANY OVERVIEW »» Training and Consultancy services (T&Cs) were found in January 9, 2012, having vision to promote the human capital of Pakistan with effective training and development process. Training and Consultancy service provide learning and experience that individual and organizations like for their own personal interest, development and fulfillment.. In each and every ladder of life individual needs to be trained to perform effectively, training is not only necessary in increasing the productivity of individuals but it is also necessary for each individual to understand their hidden potential. Training and consultancy provides the platform to trainers and speakers to use their skills in delivering the maximum benefits to individuals and it also give the platform to every individual and organization to emerge as a better person The trainers, Panelist and Guests in the events have set the trend to minimize the gap between industry professionals and youth.! Few of its top of the mind events were named as: U-TURN SEASON 1 & 2 TALES OF TRAINING 100 MINS TRAINING DRIVES EHSAAS – THE POINT OF REALIZATION MISSION “We aspire to make T&Cs the best training and consultancy services based company solely focused on promoting the human capital by providing youth and corporate trainings, strived to provide innovative methodologies to empower individuals and make them change agents of society” Page 9
  • 10. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 HIRA SAEED TRAINING AND CONSULTANCY SERVICES Hirasaeed is the owner of TRAINING AND CONSULTANCY SERVICES. This visionary girl knows exactly how to fulfill her dreams with hard work, determination and creative ideas. January 2012 till today she is making many people amazed by running Training and Consultancy services with her bright academic records. She is not only the owner of training and consultancy but also Social media executive at DG harbor. She has also been an internee in DG harbor and national bank of Bank of Pakistan. She has done her BBA from DadaBhouy Institute of higher education. She belongs to a well-educated family. When she was doing BBA and was pursuing semester 2 there, she got a chance to attend a guest speaker session at the university, the speaker shared his success story with the students. She got really inspired from him and get in touched with that speaker and met him for once. From That day she never stepped back from that motivation. She started her own firm from just a social media page and now carrying more than 50 people on board who leave no stone unturned in making training events successful. She took initiative of running her own business when she saw women working in her surrounding; she thought that if she also gets this independence than she will be able to utilize her capabilities in a better way. When she started thinking of her own business she got partial support from her family because it is difficult for a woman to run her own business in male dominant society. Moreover she did not get any financial support or training from government or any other institution. She faced many difficulties including financial problem as well because she used her personal savings to run her business, but the biggest problem she faced was the law and order situation of the country due to which she faced difficulty in providing training services. Pakistan is a male dominant society especially in the field of business but she got positive response and cooperation. She had not done any job before plus no experience of running a business, before she was a bit shy and was not much confident in what to do and from where to do and how to do it. After so many successful events she made herself stand among crowd as a LEADER! Hira Says, T&Cs for me is a moment, a moment in which I have been living my life since an year and will always keep it near to my life. I cannot count how many times I think of giving up in this whole era but ultimately I found arms of my mentors that were there to carry me up and say “You can” when everyone thought otherwise. It is not only good but the best option for ladies to start their own business, especially the in house business; GOD has given them the capability to manage things better than men. I run my own business along with studies, my social life, and my job and go out every weekend with friends. The stress and tension that i get before any event gives me pleasure, UNMATCHABLE PLEASURE. Now I don’t say I own T&Cs; I say T&Cs owns me! Page 10
  • 11. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 WOMEN ENTREPRENUER # 3 SYEDA TUBA WAASAY WHISPERING EMOTEES « COMPANY OVERVIEW » Syeda Tuba Waasay laid the foundation of this business back in 8th September 2011, when she felt that there are so many ways to "express" your emotions. Thus, the name Whispering Emotees eventually means those emotions which just whispers and you can express them when you contact her. Whispering Emo-Tees provide you Hand Made Cards,Handmade stamps, Hand-made diaries, Handmade scrap books, Frames for the pictures, Handmade Greeting Cards, NoteCards, It’s a platform for all of you, who want to express in a special way, what cannot be expressed through an E-Card, an email, an sms or a phone call! Peoples can email or call them; the best way to contact them is from Facebook and Twitter page! Here at Whispering Emo-Tees first try to grab the idea from the customer then they look forward to plan the design and execute it by their very own hands! Once the design is completed they sent that by TCS or any other courier service. MISSION: WHISPERING EMO-TEE'S EXPRESSES WHAT YOUR WORDS CANT SAY. IT EXPRESSES YOUR DEEP FEELINGS TOWARDS YOUR LOVED ONES! KEEP YOURSELF UPDATED WITH WHAT WE HAVE FOR YOU. PRODUCTS: We design and craft the handmade art work! It’s not just the Cards, We also have Handmade stamps, Hand-made diaries, Handmade scrap books, Frames for the pictures, Handmade Greeting Cards, Note-Cards,Jewelry, Tags, TShirts. Page 11
  • 12. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 SYEDA TUBA WAASAY WHISPERING EMOTEES: SYEDA TUBA WAASAY is the owner of whispering emotees and one of the women entrepreneur in Pakistan , She is doing a very creative work according to the needs of customer she make Hand Made Cards ,Handmade stamps, Hand-made diaries, Handmade scrap books, Frames for the pictures, Handmade Greeting Cards, Note-Cards. she haven't got training from anywhere, all she do is put her heart in to whatever she create, and she create complete customized art work.. Her academic qualification is PhD Informative Sciences 2009 ,she is belong to stable family that’s why she didn’t performed any job before ,but still think that work is a vital part of our live and liveliness that’s why she started her own business through her personal saving , when she started her business she face Lack of motivational ,moral supports, Work and family life balance and Honest and trained workers , she have 10 to 20 employees ,she is married and Don’t have any support from her home but still she is trying to manage her business and partial agreed that it’s very difficult to start doing business in Pakistan specially being a woman because She think that: “MEN ARE DOMINATING MEN ONLY, THE WORLD HAS ALWAYS BEEN WOMAN DOMINATED, ELSE ADAM WOULD NEVER HAVE BEEN SENT ON THE EARTH “ Tuba say that it is very good choice for women to start her own business because a quiet revolution is taking shape right now among women, “The result…is a new cohort of women-owned businesses, battle-tested and more competitive than the generation that preceded them,” says William Dennis in the report. With more women starting businesses and succeeding there’s an opportunity to reshape the working landscape. Women have been starting businesses at a higher rate than men for the last 20 years, let me make it very clear here: I’m not saying women are better or that women starting more businesses means the world is all rainbows and butterflies. Women just do things differently in the world of business and different should be welcomed. Page 12
  • 13. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 WOMEN ENTREPRENUER # 4 ZEENAT AYESHA PAPPASALLIS pappasallis, serving you the best italian food in town! catering to the needs of countless taste buds since the year 1989 COMPANY OVERVIEW Pappasallis, an Italian Cuisine popped up on the map of the Federal Capital on 2nd October 1989. Though a small place with only eight tables to start with, Pappasallis made an instant impact. Since then Pappasallis, one of the pioneers in Restaurant business has emerged as a lead Restaurant and still holds that position. While the whole city sleeps, Pappasallis is very much alive with food and music lovers. Time flies by and yet “Good Times Never End at Pappasallis“ Our hallmark is our Team Work. Most of our staff members have been with us since the inception of Pappasallis. Our friendly employee management policy breeds lasting associations, job satisfaction and aggrandizement. Guest’s satisfaction is our motto and your recurring visit is our pride. So if you want to enjoy real Italian food and also want to party then Pappasallis is the perfect place for you. Pappasallis restaurant is not only serve the Italian food but also Mexican foods, Pizza cuisines, Sandwiches, Sea foods, fast food, Beverages and many more. So let’s come towards the Pappasallis Restaurant and enjoy the delicious tasteful menu with some exclusive deals & offers. Page 13
  • 14. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 PRODUCTS: Pizza, burgers, desserts, appetizers, Pasta, Soups, Salads, Cakes and Beverages SPECIALTIES: Breakfast, Lunch,Dinner, Coffee andDrinks SERVICES: Takes Reservations Walk-Ins Welcome Good For Groups Good For Kids Take Out Waiter Service MISSION “Our mission is to satisfy the customers and make the chain of restaurants” HEAD OFFICE OUTLET (ISLAMABAD)  F-7 Markaz, Jinah Super Market, Islamabad. Phone: 051-2650550  Jinah Park Rawalpindi. Phone: 051-5854828 WEBSITE: http://pappasallis.com.pk/ Email:pappa.sallis.isb@hotmail.com Facebook:https://www.facebook.com/pappasallis1989 Page 14
  • 15. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 MS. ZEENAT AYESHA PAPPASALIS, ISLAMABAD Ayesha Zeenat, better known as Gina, has given a practical shape and form to her academic specialization. She was in Saudi Arabia when she wanted to go abroad to study. Her father, who was a brigadier at that time, declined by saying he cannot afford. She took a job in a multinational and earned her way to foreign education. She did a Diploma in Hotel and Restaurant Management from the Conrad Hilton College, University of Houston. After working as an intern for various restaurants as chef-helper, accounts assistant and various other restaurantrelated jobs, she had the strong realization that there was no future in seeking a good job in this field. She then decided to do something on her own and started the first original Italian restaurant in Islamabad. Her father provided financing for the project. It was as a big risk, as Islamabad was not an easy city for a food business. However, what started as an eight-table restaurant, proved a success from day one. It was the right concept at the right time. Islamabad had no international food chain and an Italian restaurant proved a treat for customers. Under the able supervision of Gina, and her original recipes, the small eatery, which started in 1989, has flourished into a double storey, 40-table restaurant in Islamabad, with another branch in Rawalpindi. Since 1998, Gina has expanded her food business by adding a café for light snacks, Bistro Alfredo. Pure dedication and hard work have enabled Gina to maintain an ever-rising progress in the food business. Gina expresses the secret of her success by saying “I have always kept a strong check on the working conditions at my restaurant, and try to maintain a personal rapport with all my customers” There are more than 20 employees in her restaurant. Pakistan is basically a male dominated society, especially in the field of business, but still she found Cooperative attitude of men’s. She is highly agreed that it’s very difficult to start doing business in Pakistan specially being a woman. She also don’t you have proper work support at home Like maids, parents, in-laws etc. The main problems she faced, when she started her business are Lack of confidence and shyness, financial problems, Work and family life balance, Honest and trained workers, Very high cost of raw material, Lack of proper information, guidance and advice about to run business affairs and Lack of motivational and moral support. She took an initiative to have her own business because of rising cost of living and high expenses, for the purpose to upgrade your life style and she saw in her surrounding that women have started working, so she thought that if she also got this independence than she will be able to utilize her capabilities in a better way. She thinks that it is a good choice for ladies to start doing their own business. Today in the 20th century Women can do anything and have ability and skills to take decision and manage everything. she suggest that the Women before starting their own business firstly they should start the business on small scale and then take step forward after getting some Experience about work that they were started. All they have to do is hard work as hard work is a key to success. Page 15
  • 16. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 WOMEN ENTREPRENUER # 5 NARGIS ALI FATMI FOOD CANNING « COMPANY OVERVIEW » Fatmi food canning is an imaginative food packing products and service business aimed at offering high quality, always fresh, moderately priced canned foods where we cook quality foods and pack to stay fresh long and also offers you to cook food for your loved ones. MISSION: “We view ourselves as partners with our customers, our workers, our community and our environment. We aim to become a regionally recognized brand name. Our goal is moderate growth, annual profitability and maintaining our sense of humor.” VISSION: 5 years from now, Fatmi food canning will become best service and relief provider for those who cannot manage to cook food daily or don’t want their loved ones to hangout for food in their absence. NARGIS ALI FATMI FOOD CANNING I took interview from Miss NARGIS she is a women entrepreneur. She is doing a very creative work according to the needs of customer. She is very hard worker and she has done bachelors in arts. She offers canned food and she also packs cooked food. You can bring cooked food to her and she will canned pack it. She has given her cards to many bakeries located at Nazimabad like Dilpasand, Ehbab sweets, Qasar-e-shireen, Hatmi sweets, haidry bakery etc. Many of her customers give their foods to these bakeries and they deliver it to her home and she canned pack these food. You can able to preserve this food to maximum 6 months and it remains fresh. Expiry of canned pack food is upto 6 month either it is any food. Charges of canned pack food is 1 kg pack = Rs 150 and ½ kg pack = Rs 120. Her timing is 9 A.M to 2 P.M. Many people specially give their food for canned packing when they go to haj and umrah. And because of this, demand of her packing usually increases during haj and umrah season and eid seasons. When she starts a business she took loan from the “first women bank” very easily. Page 16
  • 17. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 She is unmarried women and her family is very supportive. She has 3 to 5 workers and her elder sister is also unmarried and she also supporting her. Her elder sister is also doing work with her and she also run her own beauty parlor at home. She said she earn enough to live independently and she able to live a luxurious life now. She is very satisfied with her work. She said I have in mind since my childhood to work something new and creative according to the needs and demands of customers. And all women should take stand to do something for themselves and their economy. “To be a successful business woman all women should have confidence and full family support. I believe it is necessary to do business for specifically a woman”; said Miss Nargis. COMPARISON Women’s entrepreneurship is expanding around the world. Women represent more than one-third of all people involved in entrepreneurial activity and are likely to play an even greater role when informal sectors are considered. Across the world, generations of women from very different backgrounds contribute to their environments and are showing very encouraging signs of entrepreneurial spirit. In this report we have interviewed five different women entrepreneurs of Pakistan and at the end we havecompared all of them on the basis of the questionnaire solved by them. After studying the entire questionnaire we have come to the conclusion that everyone is facing different type of problems but still they are running their business efficiently and effectively but if we have to select the best entrepreneur among them it would be ZEENAT AYESHA owner of the famous Italian restaurant, pappasallis. Because of the following reasons: she done diploma in hotel and restaurant management and her business is also about the restaurant so she have more knowledge about her business and can able to run her business on the basis of her knowledge . she work as an internee in various restaurants as chef-helper, accounts assistant and various other restaurant-related jobs soshe has a working experience before starting her own business. It was as a big risk, as Islamabad was not an easy city for a food business. However, what started as an eight-table restaurant, proved a success from day one. It was the right concept at the right time. If we talk about her marital status zeenat Ayesha is Divorced. She doesn’t have any proper work support at home like maids, parents, in-laws etc but still running her business successfully. Page 17
  • 18. WOMEN ENTREPRENEURS OF PAKISTAN October 7, 2013 CONCLUSION Women entrepreneurs have become a strong driving force in today’s corporate world. Not only are they able to equalize their duties of both motherhood and entrepreneurship but they also comprise of almost half of all businesses owned today. Many women entrepreneurs have an average age of 40-60 years old because they have had previous careers in other areas. Their primary goal is not monetary reward but rather personal satisfaction and community involvement. Many of them are educated and assemble into groups in order to pool business ideas and resources together. Women entrepreneurs also have more access to business capital and seed funding than ever before. Yet despite the many opportunities, many prospective women entrepreneurs are intimidated to move forward. Overall, there are many promising forthcoming predictions for women business owners. They will continue to form female business networks, transition towards information technology, and rely strongly on e-commerce as their form of trade. Page 18

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