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KnowIDVisualizing the ID MethodsDecember 14, 2009Mehmet CirakogluThomas McCueElena O’CurryMike RoyOwen Schoppe
Project BriefVisualize the ID MethodsOur goal for this project was to create a tool that usesvisualizations to help users ...
How We Got HereResearchResearch ProcessWe interviewed 10 users:4 expert users5 novice students1 advanced studentOur interv...
How We Got HereResearchKey FindingsNovice users have trouble choosing the right framework fora project and rely on instruc...
How We Got HereIdeationWorkshopWe used the design principles derived from our primaryresearch to guide participants throug...
Where We AreDesign PrinciplesOverall:Text should be secondary to visualizationsBrowsing:Visualizations should reduce searc...
What We TriedConcepts ExploredBrowsing                         Understanding                      UsingMagnet Fish Eggs   ...
Our PlanSystemic OverviewIdentifying the key moments of visualizationAs the primary focus of the course was that of       ...
Concept BriefRoad MapNavigationA road map doesn’t just tell you where you are - it remindsyou where you’ve been and lets y...
Concept BriefArchitectureInteractive tools are frequently arranged as hierarchical layers withspecific paths inherent in t...
Concept BriefBreadcrumbsTo reinforce the single-levelarchitecture and aid overallnavigation, a small key in the upperright...
Concept BriefMeet Bertrand                                 Our prototype is designed around the experience of Bertrand,   ...
Final SystemA review of the primary screens and data visualizations of KnowID.DATA VISUALIZATION, FALL 2009               ...
Welcome ScreenThe welcome screen is both an entry point anda map of the tool itself. The six frames showthe relative posit...
Getting StartedAs Bertrand zooms in on“Find a framework”, that area resolves intothe framework search area.DATA VISUALIZAT...
Finding A FrameworkStep OneThe initial screen displays the full array offrameworks sorted by relevance. The icon foreach f...
Finding A FrameworkKeeping TrackWhen Bertrand clicks once on a framework, itexpands to give him the name of the frameworka...
Finding A FrameworkNarrowing the FieldBertrand selects analysis as a primary filter. Theframeworks that meet his specifica...
Finding A FrameworkNarrowing the FieldBertrand further refines his search by using adrop-down menu to qualify his content ...
Finding A FrameworkNarrowing the FieldThere are still more frameworks in the resultsframe than Bertrand wants to look at, ...
Finding A FrameworkTaking a Closer LookBy hovering over each framework icon Bertrandcan see the method’s name and a briefd...
NavigationSwitching SectionsA lateral slide reminds him that he’smoving from “Find a framework” to“Examine a framework.”DA...
Examining A FrameworkFirst LookThe main screen for the Insight Matrix is ageneric example - this thing looks complicated!B...
Navigation A diagonal slide brings Bertrand to thecase study filter.DATA VISUALIZATION, FALL 2009             24
Finding A Case StudyFirst LookBecause Bertrand arrived at this section of thetool after he’d already selected a framework,...
Finding A Case StudyExpanded ViewBertrand thinks the corner store case studymight be a good example for his supermarketpro...
NavigationAfter Bertrand chooses Insight Matrix as theexample he wants to examine more closely,a diagonal slide returns hi...
Examining A FrameworkCase StudyInstead of a generic framework, Bertrand nowsees the results of the Insight Matrix from the...
Examining A FrameworkCase StudyThe first step in the Insight Matrix exampleshows the empty matrix with the X and Yaxes fil...
Examining A FrameworkCase StudyThe second step shows the matrix filled inwith the team’s ratings.                         ...
Examining A FrameworkCase StudyIn the third screen, Bertrand sees how theconvenience store team was able to identifycluste...
Examining A FrameworkCase StudyThe fourth step shows that the corner storeteam saw the two clusters in the corners asmore ...
Examining A FrameworkCase StudyIn step five, Bertrand sees that the results hesaw at first list the same items that were i...
NavigationA lateral slide lets Bertrand move into his ownpreviously established project space.DATA VISUALIZATION, FALL 200...
Using A FrameworkWorking Within KnowIDNow Bertrand sees an empty Insight Matrix withthe instructions for filling it out wi...
Using A FrameworkWorking With A TeamBy connecting his computer to a projector,Bertrand can move the empty matrix on toa wh...
Using A FrameworkBertrand saves the completed matrix tohis project.                                         knowID        ...
NavigationBertrand wants to look at his overall projectprocess, so he uses the navigation key to slidevertically into his ...
Tracking A ProjectNow that he’s finished using the Insight Matrixhe can change the ellipses to a check mark.              ...
Tracking A ProjectBertrand’s road map now shows all of hiscompleted frameworks; when he’s done withthe project it will bec...
NavigationBertrand moves laterally to the cornerstore road map.DATA VISUALIZATION, FALL 2009           41
Examining A Case StudyBy reviewing the corner store road mapBertrand can see where that team moved afterusing the insight ...
NavigationBertrand zooms back out to compare hisproject to the corner store project.DATA VISUALIZATION, FALL 2009         ...
Examining A Case StudySide By Side ComparisonBertrand can look at his project alongsidethe corner store case study to comp...
NavigationBertrand zooms out to close his project.DATA VISUALIZATION, FALL 2009             45
Home ScreenThe home screen now has the added detailof Bertrand’s most recently viewed and usedframeworks and projects.    ...
KnowIDData Visualization / Fall 2009 / Vijay KumarData Visualization TeamMehmet CirakogluThomas MCCUEElena O’CurryMike Roy...
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An interactive tool that lets the users visually explore, find and use frameworks to solve problems within the context of their project.

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  1. 1. KnowIDVisualizing the ID MethodsDecember 14, 2009Mehmet CirakogluThomas McCueElena O’CurryMike RoyOwen Schoppe
  2. 2. Project BriefVisualize the ID MethodsOur goal for this project was to create a tool that usesvisualizations to help users find, internalize and useframeworks within the context of their project.Design and innovation frequently use models and frameworksto make critical decisions, reframe problems, and discoverrelationships within complex sets of data. Unfortunately, usingthese models and frameworks—especially within a teamsetting—poses multiple challenges to designers and strategistswho need to move quickly.While models and frameworks are essential to the process,they often create busy work that can slow the process as well.Innovators can waste precious billable time searching forthe “right” model to use and struggling to understandunfamiliar frameworks.DATA VISUALIZATION, FALL 2009 2
  3. 3. How We Got HereResearchResearch ProcessWe interviewed 10 users:4 expert users5 novice students1 advanced studentOur interviews were focused on understanding howpeople learn about frameworks and how they actually usethem in real life.We also administered a survey to 17 student participantswhich focused on the range of frameworks most commonlyused and the situations that prompt framework usage.DATA VISUALIZATION, FALL 2009 3
  4. 4. How We Got HereResearchKey FindingsNovice users have trouble choosing the right framework fora project and rely on instructors to introduce them to newmethods because they find the ID Wiki incomprehensible.More advanced students have an established set of frameworksthat they return to again and again. They use the ID Wiki asa reference to remind themselves of a particular method’sstructure, but not to learn about new frameworks.Expert users rarely think about frameworks explicitly or refer toinstructions. Frameworks become less of a tool and more of apoint of view - just another way of thinking about a problem.DATA VISUALIZATION, FALL 2009 4
  5. 5. How We Got HereIdeationWorkshopWe used the design principles derived from our primaryresearch to guide participants through an ideation workshop.We asked our subjects to imagine how different types ofusers might experience the processes of browsing,understanding and using frameworks and captured theirfeedback on worksheets and in group discussion.Group Prompts• Help a first-year MDes student understand a framework• Help an expert user find a framework• Help an advanced student use a frameworkDATA VISUALIZATION, FALL 2009 5
  6. 6. Where We AreDesign PrinciplesOverall:Text should be secondary to visualizationsBrowsing:Visualizations should reduce search timeVisualization should clearly position role of frameworkPresentation should provide examples of framework in useUnderstanding:Visualization should expedite internalizationPresentation should provide examples of framework in useUsing:Tool should support team useTool should provide varying levels of guidanceDATA VISUALIZATION, FALL 2009 6
  7. 7. What We TriedConcepts ExploredBrowsing Understanding UsingMagnet Fish Eggs Visualizing Case Studies Version TrackerAggregate Paths Illuminate Coverage for Personal Augmented Reality Work SpacesMoving Though Constellations Growth Magic WandRoad Maps / Flow Charts Process / Knowledge Productivity TrackerTagging Tutorials Projected Empty FrameworksBread crumbs Findings / Progress Tracker Team / Role / Phase, SpecificMagic Cube Filter Tools Data Collection / Consolidation ToolsDATA VISUALIZATION, FALL 2009 7
  8. 8. Our PlanSystemic OverviewIdentifying the key moments of visualizationAs the primary focus of the course was that of PROVIDING AND UNDERSTANDING FOR...data visualization, the team sought to clearlyidentify the moments that presented the most BROWSING 0.0 UNDERSTANDING 1.0 USING 1.0complex data, and would benefit from the UNDERSTANDING 2.0 USING 2.0 (EXTENDING)application of the principals and methods MUST SOLVE INNOVATION MANIPULATINGreviewed and refined during the course. A PROBLEM CASE STUDIES CASE STUDY DATA SETS STUDENT DETAILS TEAMS SEARCHES... TO SELECT A... CAN REVEAL... BY USING A... CAN REVIEW... WHICH CAN ALSO PROVIDE... THAT CAN BE SHARED BY... WHICH FILTERS... WHICH FEEDS... ANALYSIS CASE STUDY PROCESS FRAMEWORK PROJECT FRAMEWORKS PROCESS TO SELECT A... WHICH EXPLAINS CAN REVEAL... CREATES... CAN TRACK... USING.... PROGRESS VERSION PROGRESS FRAMEWORK FRAMEWORKS MODELSDATA VISUALIZATION, FALL 2009 8
  9. 9. Concept BriefRoad MapNavigationA road map doesn’t just tell you where you are - it remindsyou where you’ve been and lets you know where you’re going.KnowID is structured to help the user understand whatframeworks best fit a project phase and where frameworkshave lead in other projects. Maps of case studies revealpatterns and help the user plan for next steps.Changing DirectionOf course, road maps are most often needed when the userhas no idea where they are or how to get to their destination.KnowID helps novice students get back on the right pathso they don’t need to worry that they’re headed in thewrong direction.DATA VISUALIZATION, FALL 2009 9
  10. 10. Concept BriefArchitectureInteractive tools are frequently arranged as hierarchical layers withspecific paths inherent in thestructure. Building on the road mapmodel discussed above, we chooseto create KnowId on a single planethat we hope will facilitate rapidnavigation and allow users to moveback and forth within the process.As users become morecomfortable with the tool, theycan skip over intermediate stepsand speed information retrieval.DATA VISUALIZATION, FALL 2009 10
  11. 11. Concept BriefBreadcrumbsTo reinforce the single-levelarchitecture and aid overallnavigation, a small key in the upperright corner highlights the user’slocation in the tool. This key mapson to the welcome screen to giveKnowId users a sense of where theyare in the overall process. Welcome Bertrand, UNDERSTAND USE Find a framework... Examine a framework... Use a framework... Find a case study... Examine a case study... Track your project...DATA VISUALIZATION, FALL 2009 11
  12. 12. Concept BriefMeet Bertrand Our prototype is designed around the experience of Bertrand, a second year MDes student who is working on a project for the grocery conglomerate Supervalu. He wants to better understand the relationship of certain behaviors he’s observed in his fieldwork, but he’s not sure where to start. All he has right now is a list of everything he’s observed compiled from his field log. We’ll follow Bertrand as he searches for a relevant framework, explores a case study and applies his chosen framework to his own research.DATA VISUALIZATION, FALL 2009 12
  13. 13. Final SystemA review of the primary screens and data visualizations of KnowID.DATA VISUALIZATION, FALL 2009 13
  14. 14. Welcome ScreenThe welcome screen is both an entry point anda map of the tool itself. The six frames showthe relative position of each section within thesingle plane architecture. The four frames onthe right help the user find a framework or casestudy through a filtering process or go directlyto a known framework or case study. The twoframes on the left help the user track their ownwork in progress and use the tool as a template. Welcome Bertrand, UNDERSTAND USE Find a framework... Examine a framework... Use a framework... Find a case study... Examine a case study... Track your project...DATA VISUALIZATION, FALL 2009 14
  15. 15. Getting StartedAs Bertrand zooms in on“Find a framework”, that area resolves intothe framework search area.DATA VISUALIZATION, FALL 2009 15
  16. 16. Finding A FrameworkStep OneThe initial screen displays the full array offrameworks sorted by relevance. The icon foreach framework has colored stripes that indicate knowIDthe project phase(s) that it’s best suited for. Frameworks: ID Methods DatabaseBecause Bertrand has been tracking his projectin KnowID, the tool offers him the option torefine his results by seeking the best successor SORT BY: Relevanceto Semantic Differential, the framework he used Filter Paneearlier in his project. KeywordThe key in the upper right corner reminds him Definition - Research - Analysis - Synthesis - Realizationwhere he is in the tool, and he can use it as anavigational aid if he doesn’t want to zoom out People Offering Company Marketto the full view again. In my current project, I just used... Semantic Differential Input Format: Content TypeDATA VISUALIZATION, FALL 2009 16
  17. 17. Finding A FrameworkKeeping TrackWhen Bertrand clicks once on a framework, itexpands to give him the name of the frameworkand a brief description of that framework. knowID Frameworks: ID Methods Database SORT BY: Relevance Filter Pane Keyword Definition - Research - Analysis - Synthesis - Realization People Offering Company Market In my current project, I just used... Semantic Differential SWIPES SWIPES is a disciplined Input Format: method for directing and integrating secondary research that can systematically profile diffuse trends. Content TypeDATA VISUALIZATION, FALL 2009 17
  18. 18. Finding A FrameworkNarrowing the FieldBertrand selects analysis as a primary filter. Theframeworks that meet his specifications migrateto the upper left corner of the frame. The green knowIDstripe in each icon echoes the green type usedfor “analysis” in the filter, confirming that all of Frameworks: ID Methods Databasethe remaining frameworks are suitable for this Analysisphase in the project. SORT BY: Relevance Filter Pane Keyword Definition - Research - Analysis - Synthesis - Realization People Offering Company Market In my current project, I just used... Semantic Differential Input Format: Content TypeDATA VISUALIZATION, FALL 2009 18
  19. 19. Finding A FrameworkNarrowing the FieldBertrand further refines his search by using adrop-down menu to qualify his content type asrelational, and the number of frameworks is knowIDreduced again. Frameworks: ID Methods Database Analysis SORT BY: Relevance Filter Pane Keyword Definition - Research - Analysis - Synthesis - Realization People Offering Company Market In my current project, I just used... Semantic Differential Input Format: Content Type RelationalDATA VISUALIZATION, FALL 2009 19
  20. 20. Finding A FrameworkNarrowing the FieldThere are still more frameworks in the resultsframe than Bertrand wants to look at, so headds another filter by selecting “list” as his knowID input format - right now, all of his data is listedin an excel spreadsheet. Now there are only Frameworks: ID Methods Databasethree frameworks for him to look at in depth - Analysismuch more reasonable than the hundreds hesaw in the first screen. SORT BY: Relevance Filter Pane Keyword Definition - Research - Analysis - Synthesis - Realization People Offering Company Market In my current project, I just used... Semantic Differential Input Format: List Content Type RelationalDATA VISUALIZATION, FALL 2009 20
  21. 21. Finding A FrameworkTaking a Closer LookBy hovering over each framework icon Bertrandcan see the method’s name and a briefdescription. The Insight Matrix looks like it might knowIDbe a match, so he double clicks on that icon. Frameworks: ID Methods Database Analysis SORT BY: Relevance Filter Pane Keyword Insight Matrix Definition - Research - Analysis - Synthesis - Realization A tool that compares a list of items against each other or another list to extract innovative insights from research data. People Offering Company Market In my current project, I just used... Semantic Differential Input Format: List Content Type RelationalDATA VISUALIZATION, FALL 2009 21
  22. 22. NavigationSwitching SectionsA lateral slide reminds him that he’smoving from “Find a framework” to“Examine a framework.”DATA VISUALIZATION, FALL 2009 22
  23. 23. Examining A FrameworkFirst LookThe main screen for the Insight Matrix is ageneric example - this thing looks complicated!Bertrand decides that he needs to take a look at knowIDthe framework in action, so he clicks the buttonlabeled “Find a case study”. Insight Matrix: Generic Process Example Analysis Synthesis How to use this process 1. Create a list (or lists) of items to compare and input the lists on the X and Y axis. 2. Input scores at each intersection of the matrix. Typically, the more likely the items at the intersection are related, the higher the score. 3. Sort the rows and columns of data to revel meaningful groupings of list items. 4. Name and define the clusters and patterns. 1 2 3 FIND A CASE STUDYDATA VISUALIZATION, FALL 2009 23
  24. 24. Navigation A diagonal slide brings Bertrand to thecase study filter.DATA VISUALIZATION, FALL 2009 24
  25. 25. Finding A Case StudyFirst LookBecause Bertrand arrived at this section of thetool after he’d already selected a framework,the available case studies have already been knowIDfiltered to include only those which include asuccessfully completed Insight Matrix. Case StudiesEach case study is represented by a bar with Analysisthe description of the project and a timelinethat indicates the relative amount of time spent CASE STUDY SEARCH: Analysis / Insight Matrix / Retail SORT BY: Relevanceon each project phase and where the relevant Filter Pane Corner Store EXPAND MISSION: To help a collective of independent corner store ownersframework was used. Keyword IMAGE increase revenue by aligning with customer.... Retail COMPLETION DATE: 04/19/09 DURATION: 4 wks Team: 3 D Rs A S Rz Definition - Research - Analysis - Synthesis - Realization City of Chicago: HHS EXPAND People Offering Company Market IMAGE MISSION: T o help a collective of independent corner store owners increase revenue by aligning with customer.... COMPLETION DATE: 04/19/09 DURATION: 4 wks Team: 3 Find case studies using... D Rs A S Rz Insight Matrix Green Labeling EXPAND IMAGE MISSION: To help a collective of independent corner store owners increase revenue by aligning with customer.... COMPLETION DATE: O4/19/09 DURATION: 4 wks Team: 3 D Rs A S Rz Kitchen Gardens EXPAND IMAGE An analysis of the indoor kitchen garden in urban spaces. The goal is to identify users, their methods, obstacles, and... COMPLETION DATE: O4/19/09 DURATION: 4 wks Team: 4 D Rs A S RzDATA VISUALIZATION, FALL 2009 25
  26. 26. Finding A Case StudyExpanded ViewBertrand thinks the corner store case studymight be a good example for his supermarketproject, so he expands the bar for more details. knowIDNow he can see which frameworks were used inthe analysis phase of this case, in which order Case Studiesthey were used and whether or not they were Analysiscompleted successfully. The framework he’susing as a search criteria is highlighted for CASE STUDY SEARCH: Analysis / Insight Matrix / Retail SORT BY: Relevanceeasier navigation. Filter Pane Corner Store EXPAND IMAGE MISSION: To help a collective of independent corner store owners Keyword increase revenue by aligning with customer.... Retail COMPLETION DATE: 04/19/09 DURATION: 4 wks Team: 3 D Rs A S Rz Definition - Research - Analysis - Synthesis - Realization Position Map 0000 HRS People Offering Company Market Semantic Differential Insight Matrix2 0000 HRS Find case studies using... Position Map2 0000 HRS Insight Matrix Insights to Principles 0000 HRS Mind Map 0000 HRS P TO 0000 HRS City of Chicago: HHS EXPAND IMAGE MISSION: T o help a collective of independent corner store owners increase revenue by aligning with customer.... COMPLETION DATE: 04/19/09 DURATION: 4 wks Team: 3 D Rs A S RzDATA VISUALIZATION, FALL 2009 26
  27. 27. NavigationAfter Bertrand chooses Insight Matrix as theexample he wants to examine more closely,a diagonal slide returns him to the “Examine aframework” section.DATA VISUALIZATION, FALL 2009 27
  28. 28. Examining A FrameworkCase StudyInstead of a generic framework, Bertrand nowsees the results of the Insight Matrix from theconvenience store study. He now has a better knowIDsense of what sort of results he can expect andconfirms that this should be a god method Insight Matrix: Result from Corner Storefor him to use. He still wants to know how the Analysis Synthesisother team got to this point, so he starts thewalkthrough by clicking the first tab in the barat the bottom of the screen. foundation for loyalty reliability trust consistency of o ering character specialty neighborly services o ering friendship product expertise proximity o ering-specific services support local business uniqueness/quality of o ering obligation treating yourself reciprocity character ambience 1 2 3 4 5 SHOW IN ROAD MAPDATA VISUALIZATION, FALL 2009 28
  29. 29. Examining A FrameworkCase StudyThe first step in the Insight Matrix exampleshows the empty matrix with the X and Yaxes filled in. knowID Insight Matrix: Process from Corner Store Analysis Synthesis offering-specific services consistency of offering support local business uniqueness of offering neighborly services characteristics product expertise quality of offering treating yourself of loyalty reciprocity amiaience friendship obligation character proximity reliability routine trust neighborly services friendship proximity support local business obligation reciprocity routine reliability trust consistency of offering product expertise offering-specific services uniqueness of offering quality of offering treating yourself character amiaience Key 0 1 2 3 1 2 3 4 5 SHOW IN ROAD MAPDATA VISUALIZATION, FALL 2009 29
  30. 30. Examining A FrameworkCase StudyThe second step shows the matrix filled inwith the team’s ratings. knowID Insight Matrix: Process from Corner Store Analysis Synthesis characteristics of loyalty 1 2 3 4 5 SHOW IN ROAD MAPDATA VISUALIZATION, FALL 2009 30
  31. 31. Examining A FrameworkCase StudyIn the third screen, Bertrand sees how theconvenience store team was able to identifyclusters by overlaying translucent squares over knowIDthe areas with the highest scores. Insight Matrix: Process from Corner Store Analysis Synthesis 1 2 3 4 5 SHOW IN ROAD MAPDATA VISUALIZATION, FALL 2009 31
  32. 32. Examining A FrameworkCase StudyThe fourth step shows that the corner storeteam saw the two clusters in the corners asmore significant and refined their highlighting to knowIDtwo overlapping circles, which they’ve labeledaccording to common characteristics. Insight Matrix: Process from Corner Store Analysis Synthesis character foundation for loyalty specialty o ering 1 2 3 4 5 SHOW IN ROAD MAPDATA VISUALIZATION, FALL 2009 32
  33. 33. Examining A FrameworkCase StudyIn step five, Bertrand sees that the results hesaw at first list the same items that were in theclusters from step four. He has a pretty good knowIDunderstanding now of how the Insight Matrixworks, so he uses the navigation key in the Insight Matrix: Process from Corner Storeupper right corner to move into his own project Analysis Synthesisand start using it. foundation for loyalty reliability trust consistency of o ering character specialty neighborly services o ering friendship product expertise proximity o ering-specific services support local business uniqueness/quality of o ering obligation treating yourself reciprocity character ambience 1 2 3 4 5 SHOW IN ROAD MAPDATA VISUALIZATION, FALL 2009 33
  34. 34. NavigationA lateral slide lets Bertrand move into his ownpreviously established project space.DATA VISUALIZATION, FALL 2009 34
  35. 35. Using A FrameworkWorking Within KnowIDNow Bertrand sees an empty Insight Matrix withthe instructions for filling it out within KnowID.The ellipses icon in the lower right corner knowIDindicates that this is a framework in use; if hecompletes the Insight Matrix successfully he can Insight Matrix: Bertrand’s Projectchange this to a check mark in a green box. Analysis Synthesis How to use this process Key 0 1 2 3 1. Create a list (or lists) of items to compare and List Description Item 1 input the lists on the X and Y axis. 2. Input scores at each Item 1 intersection of the matrix. Typically, the more likely the items at the intersection are related, the higher the score. 3. Sort the rows and columns of data to revel meaningful groupings of list items. 4. Name and define the clusters and patterns. 1 2 3 4 5 ... SHOW IN ROAD MAPDATA VISUALIZATION, FALL 2009 35
  36. 36. Using A FrameworkWorking With A TeamBy connecting his computer to a projector,Bertrand can move the empty matrix on toa whiteboard so he can fill it out with his teamusing colored post-its instead of numbers. Key 0 1 2 3 sense of loya l t y customizabi l i t y Motivations for consistenc y cleanliness exp er ience freshness Store Visit selec tion sp ecialt y qualit y var iet y pr ice s e n s e o f l oya l t y 0 0 0 0 0 0 0 0 0 0 p r i ce 0 0 0 0 0 0 0 0 0 0 0 quality 0 0 0 0 0 0 0 0 0 0 0 f re s h n e s s 0 0 0 0 0 0 0 0 0 0 0 cleanliness 0 0 0 0 0 0 0 0 0 0 0 va r i e t y 0 0 0 0 0 0 0 0 0 0 0 selection 0 0 0 0 0 0 0 0 0 0 0 specialty 0 0 0 0 0 0 0 0 0 0 0 ex p e r i e n ce 0 0 0 0 0 0 0 0 0 0 0 c u s to m i z a b i l i t y 0 0 0 0 0 0 0 0 0 0 0DATA VISUALIZATION, FALL 2009 36
  37. 37. Using A FrameworkBertrand saves the completed matrix tohis project. knowID Insight Matrix: Bertrand’s Project Analysis Synthesis Key 0 1 2 3 sense of loyalt y customizabilit y Motivations for consistenc y cleanliness experience freshness Store Visit selec tion specialt y qualit y var i e t y p r i ce s e n s e o f l oy a l t y 0 0 0 0 0 0 0 0 0 0 0 p r i ce 0 0 0 0 0 0 0 0 0 0 0 quality 0 0 0 0 0 0 0 0 0 0 0 f re s h n e s s 0 0 0 0 0 0 0 0 0 0 0 cleanliness 0 0 0 0 0 0 0 0 0 0 0 va r i e t y 0 0 0 0 0 0 0 0 0 0 0 selection 0 0 0 0 0 0 0 0 0 0 0 specialty 0 0 0 0 0 0 0 0 0 0 0 e x p e r i e n ce 0 0 0 0 0 0 0 0 0 0 0 c u s to m i z a b i l i t y 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 ... SHOW IN ROAD MAPDATA VISUALIZATION, FALL 2009 37
  38. 38. NavigationBertrand wants to look at his overall projectprocess, so he uses the navigation key to slidevertically into his project page.DATA VISUALIZATION, FALL 2009 38
  39. 39. Tracking A ProjectNow that he’s finished using the Insight Matrixhe can change the ellipses to a check mark. knowID Road Map: Bertrand’s Project S O RT B Y: TIME 2.0 RESEARCH 3 . 0 A N A LYS I S 05.16.05 1 AEIOU 0000 HRS 2 Position Map 2 0000 HRS 3 Semantic Differential 3 4 4 Insight Matrix 0000 HRS 5 5 6 6 7 7 8 8 9 9 10 10 11 11DATA VISUALIZATION, FALL 2009 39
  40. 40. Tracking A ProjectBertrand’s road map now shows all of hiscompleted frameworks; when he’s done withthe project it will become a case study for other knowIDstudents to use and learn from. Road Map: Bertrand’s Project S O RT B Y: TIME 2.0 RESEARCH 3 . 0 A N A LYS I S 05.16.05 1 AEIOU 0000 HRS 2 Position Map 2 0000 HRS 3 Semantic Differential 3 4 4 Insight Matrix 0000 HRS 5 5 6 6 7 7 8 8 9 9 10 10 11 11DATA VISUALIZATION, FALL 2009 40
  41. 41. NavigationBertrand moves laterally to the cornerstore road map.DATA VISUALIZATION, FALL 2009 41
  42. 42. Examining A Case StudyBy reviewing the corner store road mapBertrand can see where that team moved afterusing the insight matrix and identify next steps knowIDfor his own project. Road Map: ID Corner Store Case Study S O RT B Y: TIME 1.0 DEFINITION 2.0 RESEARCH 3 . 0 A N A LYS I S 03. 22.05 05.16.05 1 Insight matrix 0000 HRS 1 1 2 Position Map 2 0000 HRS 2 3 3 Semantic Differential 3 4 4 4 Insight Matrix2 0000 HRS 5 5 5 Position Map2 0000 HRS 6 6 Insights to Principles 6 0000 HRS 7 7 Mind7 Map 0000 HRS 8 8 PTO 0000 HRS 8 9 9 9 Concept Matrix 0000 HRS 10 10 10 Concept Evaluation ... 11 11 11 Concept S...DATA VISUALIZATION, FALL 2009 42
  43. 43. NavigationBertrand zooms back out to compare hisproject to the corner store project.DATA VISUALIZATION, FALL 2009 43
  44. 44. Examining A Case StudySide By Side ComparisonBertrand can look at his project alongsidethe corner store case study to compare hisproject to that of the other team.DATA VISUALIZATION, FALL 2009 44
  45. 45. NavigationBertrand zooms out to close his project.DATA VISUALIZATION, FALL 2009 45
  46. 46. Home ScreenThe home screen now has the added detailof Bertrand’s most recently viewed and usedframeworks and projects. Welcome Bertrand, UNDERSTAND USE Find a framework... Examine a framework... Use a framework... Insight Matrix Insight Matrix Find a case study... Examine a case study... Track your project... Corner Store Project My Design Planning ProjectDATA VISUALIZATION, FALL 2009 46
  47. 47. KnowIDData Visualization / Fall 2009 / Vijay KumarData Visualization TeamMehmet CirakogluThomas MCCUEElena O’CurryMike RoyOwen Schoppe
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