Facebook, facebook marketing

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Learn Facebook Marketing in few steps.

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Facebook, facebook marketing

  1. 1. • as of May 2013 , facebook has reached 1.1 billion users ! • in India there are 13 million FB users, they consist of 45 % of internet users in India. • worldwide, increase in FB users , by 26% • 50% of all FB users log on to FB everyday • average time spent on FB , 20 minutes • 48% of FB users aged between 18-34 check their FB account as soon as they wake up !! • There are 82 million Facebook users in India in which over 40% users are below 30-years of age.
  2. 2. • almost equal no of female users to male users. • on Thursday and Fridays , most active days of FB use • 42% of marketing people claim that FB marketing is very important and has been beneficial for them. • India to have 250 million FB users by 2015 !!!
  3. 3. • PAGES • PROMOTED OR SPONSORED POSTS • FACEBOOK ADS (MARKETPLACE ADS )
  4. 4. Facebook Pages - More than 20 million people connect with Pages every day.
  5. 5. Facebook Pages What can you do on FB page? 1. short profile of company and its products/services. 2. photos and videos relating to your products/services. 3. updates on new products and services. 4. address of office/shop. 5. operating hours and contact details. 6. notices of upcoming events, exhibitions, sales of products/services. 7. allows users to post comments and reply to them.
  6. 6. Facebook Pages All these activites are done through 1. Wall - The Wall tab serves as the central component of a Facebook Page and is similar to your personal profile. The Wall allows your company and your fans to upload content, such as photos, videos, and notes. These actions generate updates (called stories on Facebook) and often display as stories on your fans’ News Feeds. 2. News Feed - A News Feed displays these stories and publishes any new social actions that take place on your Page. For example, an addition of a new photo to your Page is reported as a story on your News Feed.
  7. 7. Facebook Pages 3. Status Updates - If a company wants to push out a message, the addition of status updates is a welcome tool in the Facebook marketer’s toolbox. Like in personal profiles,Pages allow you, a Page administrator (admin in Facebook), to send a limitless stream of updates (short messages up to 160 characters in length),which, in turn, appear in your fans’ News Feeds. 4. Discussions - Discussions are another standard feature that allow anyone to create a new topic of conversation and permit follow-up comments. Members can add to any discussion by typing their comments in the appropriate box and clicking the Post Reply button.
  8. 8. Facebook Pages So in short the benefits of FB marketing are -Facebook offers consumer marketers an excellent brand-building environment,thanks to its viral marketing capabilities. -Facebook allows companies to interact with their customers to gain valuable consumer insights. -A Facebook Page improves a company’s search engine rankings.
  9. 9. Facebook Pages Top Ten Indian FB Pages BRAND PEPSI VODAFONE ZOOZOOS TATA DOCOMO NESCAFE NOKIA SAMSUNG MOBILE FASTRACK CADBURY NISSAN AUTO CORNETTO FB LIKES 2,80,00,000 1,60,00,000 1,40,00,000 1,40,00,000 95,00,000 90,00,000 80,00,000 77,00,000 75,00,000 75,00,000 TALKING ABOUT THIS 1,85,000 2,40,000 32,000 3,40,000 1,90,000 2,30,000 89,000 2,17,000 2,25,000 29,000 % 0.64 1.5 0.25 2.5 2 2.5 1.1 2.81 3 0.4
  10. 10. FACEBOOK ADS Difference from search Facebook Ads are integrated into the Facebook user experience, meaning that advertisers can target potential customers before they search, offering interaction and engagement unseen on other advertising platforms. With search advertising you target users based on what you think they will be searching for. With Facebook Ads you target using the information people share and enter in their profiles. You can target broadly by demographic and geographic preferences or you can get granular by targeting people’s specific likes and interests.
  11. 11. FACEBOOK ADS Through a series of simple social actions, such as liking your business’ Facebook page or RSVPing to your event, people can quickly interact with your Business, without ever leaving their current page. When this happens, a user sees a friend’s name in your ad, giving the ad a personal recommendation. Just like in real life, recommendations from friends on Facebook are really powerful. If a user sees a friend’s name in an ad on Facebook, they are 68% more likely to remember the ad and twice as likely to remember the brand.
  12. 12. FACEBOOK-SPONSORED POSTS PRODUCT PREFERENCE PRODUCT PREFERENCE
  13. 13. FACEBOOK- SPONSORED POSTS FILL IN THE BLANKS FILL IN THE BLANKS
  14. 14. FACEBOOK SPONSORED POSTS LIKE VS SHARE
  15. 15. FACEBOOK SPONSORED POSTS POLLS
  16. 16. FACEBOOK SPONSORED POSTS CAPTION THIS
  17. 17. FACEBOOK SPONSORED POSTS NATIONAL/INTERNATIONAL HOLIDAYS
  18. 18. FACEBOOK SPONSORED POSTS PRODUCT SPECIFIC DAYS
  19. 19. FACEBOOK SPONSORED POSTS SPONSORED EVENTS
  20. 20. FACEBOOK SPONSORED POSTS LOOKBOOK PHOTO ALBUMS
  21. 21. FACEBOOK SPONSORED POSTS PRODUCT FEATURES
  22. 22. FACEBOOK SPONSORED POSTS CALL TO ACTION
  23. 23. FACEBOOK SPONSORED POSTS PRODUCT INFORMATION
  24. 24. FACEBOOK SPONSORED POSTS TRIVIA
  25. 25. FACEBOOK SPONSORED POSTS EXCLUSIVE VIDEOS FUNNY VIDEOS
  26. 26. FACEBOOK SPONSORED POSTS VOTE CONTESTS SWEEPSTAKES
  27. 27. FACEBOOK SPONSORED POSTS COUPONS OR DEALS

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