Partner, Lenati LLC
Martin Mehalchin has dedicated his career to working with executives and managers to help them
define their strategies and then translate those strategies into results. He leads the Retail and
Consumer Practice at Lenati, LLC where he helps merchants and brands understand their consumer,
optimize their channel strategy, and deliver distinctive and memorable retail experiences.
He holds an MBA from Cornell University and a BA in International Affairs from the University of
Colorado at Boulder.
SPEAKING AND ARTICLES
Martin is a Brain Trust panel member on Retailwire.com
In addition to regular commentary on the site Martin’s participation at RetailWire has included serving
as a panelist on 2 webinars and authoring multiple articles on the site:
Webinar – May 2012 – Cross Channel Retail on the Shopper’s Terms
Webinar - May 2013 - Mobile as the Omnichannel Linchpin
Article – August 2013 - Four Keys to High Online Growth for Omnichannel Retailers
Article – October 2012 - Price Transparency - Five Strategies to Address the Paradigm Shift in
Article – May 2012 - Trunk Club's Full-Price, Full-Service Model
Martin’s articles for other retail publications include a May 2013 article 3 Ways Mobile Is Enabling
Omnichannel for Solution Providers for Retail .
At the Seattle Interactive Conference in October 2013, Martin moderated a panel entitled Mashing Up
Shopping and was featured in the promotional video for the conference.
OTHER INTERESTS AND ACCOMPLISHMENTS
Earlier speaking engagements include teaching seminars at the American Strategic Management
Institute and speaking before the Puget Sound Chapter of the American Marketing Association.
Personal passions include the outdoors and environmental conservation. Martin is a Board member
and chairs the Marketing Committee for the North Cascades Institute .