Industry shampoo

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it is study of various shampoos used in india..fmcg products

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Industry shampoo

  1. 1. Shampoo Industry
  2. 2. What is FMCG ? <ul><li>FMCG refers to consumer non-durable goods required for daily or frequent use. Typically, a consumer buys these goods at least once a month. </li></ul>
  3. 3. FMCG Products <ul><li>Detergents </li></ul><ul><li>Toilet soaps </li></ul><ul><li>Toothpaste </li></ul><ul><li>Shampoos </li></ul><ul><li>Creams </li></ul><ul><li>Powders </li></ul><ul><li>Food products </li></ul>
  4. 4. TARGET OF SHAMPOOS <ul><li>Hair Shampoos and Conditioners are targeted at </li></ul><ul><ul><ul><li>Upper middle class </li></ul></ul></ul><ul><ul><ul><li>Now, also middle class and house wives </li></ul></ul></ul><ul><ul><ul><li>Upper class rural consumers </li></ul></ul></ul><ul><ul><ul><li>Teenagers - they are the major segment </li></ul></ul></ul>
  5. 5. Shampoo Usage <ul><li>Per Capita consumption of Shampoo in India - 13 ml </li></ul><ul><li>Per Capita consumption of Shampoo in Indonesia - 160 ml </li></ul><ul><li>Per Capita consumption of Shampoo in Thailand - 330 ml </li></ul>
  6. 6. Shampoo market Size in India <ul><li>Size of shampoo market - 930 Cr </li></ul><ul><li>Anti - Dandruff Shampoo - 20 % of above </li></ul><ul><li>Sachet Sales - 70 % of above </li></ul>
  7. 7. The top Shampoo brands <ul><li>Normal Shampoo’s </li></ul><ul><ul><ul><li>Clinic Plus </li></ul></ul></ul><ul><ul><ul><li>Sunsilk </li></ul></ul></ul><ul><ul><ul><li>Chik </li></ul></ul></ul><ul><li>Herbal Shampoos </li></ul><ul><ul><ul><li>Ayush </li></ul></ul></ul><ul><ul><ul><li>Dabur Vatika </li></ul></ul></ul><ul><ul><ul><li>Nyle </li></ul></ul></ul><ul><li>Anti Dandruff Shampoos </li></ul><ul><ul><ul><li>Clinic All Clear </li></ul></ul></ul><ul><ul><ul><li>Head and Shoulders </li></ul></ul></ul><ul><ul><ul><li>Dabur Vatika AD </li></ul></ul></ul>
  8. 8. HLL Dominance <ul><li>Clinic, Sunsilk, Organics and Lux and their various brand extensions dominate the shampoo market </li></ul><ul><li>In 1998, the company re-launched Clinic and Sunsilk brands </li></ul><ul><li>Sunsilk was re-launched with Fruitamins. </li></ul><ul><li>Today HLL has a 63 % market share in the shampoo market </li></ul><ul><li>In South India, Clinic Plus and Clinic All Clear put together have a market share of about 70 %. </li></ul><ul><li>In shampoo brands like Sunsilk, consumers have been getting 25 per cent more for the same price since the last one year </li></ul>
  9. 9. About clinic all clear <ul><li>Largest selling shampoo in India. </li></ul><ul><li>Largest distributed shampoo in India </li></ul><ul><li>It’s a huge $200mn brand across the 6 countries where it is present  </li></ul>
  10. 11. Shampoo sales
  11. 12. POSITIONING OF BRANDS Clinic all clear Cheap Beauty Shampoo Clinic Plus Daily Care, Clinic Plus Ayurveda 50p, Re1 First to have 50p sachets sunsilk HUL Family, Health Shampoo Sunsilk blackl,pink,yellow 50p -Re2 dove Soft condtioner shampoo .dove white & dove blue Not available Lux HUL Beauty Shampoo It is a beautifying shampoo.less medicated 50p- Re1
  12. 13. NAME OF SHAMPOO IMAGE PROS & CONS comments SOURCES TO BUY sunsilk Pros:   Cleans well, nice scent, inexpensive . Cons:   Not all formulas clean equally well, unexceptional. Best shampoo Unilever Conditioners, Shampoos Hair Care 12 oz. Normal Hair <ul><li>  amazon.com </li></ul><ul><ul><li>See All Stores </li></ul></ul>NEUTROGENA Pros:  Helps remove buildup, good for all hair types. Cons:   Slight medicinal smell, a bit expensive. Clarifying shampoo <ul><ul><li>Ebay.com </li></ul></ul><ul><li>  amazon.com </li></ul><ul><ul><li>See All Stores </li></ul></ul>
  13. 14. HEAD & SHOULDE CLASSIC Pros:  Best for mild dandruff, least expensive brand that has zinc pyrithione, less irritating than other anti-dandruff shampoos. Cons:  Some claim the shampoo can be harsh, won't work for severe dandruff. Anti-dandruff shampoo <ul><li>Amazon.com, </li></ul><ul><ul><li>Vitacost.com </li></ul></ul><ul><ul><li>See All Stores </li></ul></ul>JOHNSONS Pros:  Extremely gentle, good smell, inexpensive . Cons:   Too mild for adults who use styling products. Baby shampoo <ul><ul><li>Amazon.com, </li></ul></ul><ul><ul><li>See All Stores </li></ul></ul>
  14. 15. ACCORDING TO THIS ON THE TOP IS
  15. 16. Clinic Plus…My didi told me how to use it. I love the smell We don’t use shampoos…hair becomes weak. But we use LUX soap to wash hair. I use all of them. I like H&S, VATIKA, CLINIC PLUS, SUNSILK. They make hair soft. I don’t use shampoos, they are for girls. CONSUMERS SPEAK
  16. 17. I tried number of brands and then chose CLINIC PLUS. I don’t go by TV ads, they are all the same. I am from Mumbai and have been using shampoos. I like SUNSILK and CLINIC PLUS. We buy bottle for entire family from Satara once a month. CLINIC PLUS. I buy the shampoo from the market. Mom doesn’t use it . Only I put shampoo before going to school every SUNDAY.
  17. 18. Thank You

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