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TARGET AUDIENCEQUESTIONAIRE FEEDBACKAND ANALYSIS
1: PLEASE CIRCLE YOUR AGE GROUP12-14        15-17        18-21       21-25       26-30       30+2            8            ...
2: PLEASE CIRCLE YOUR GENDERMALE                                  FEMALE11                                    9           ...
3: DO YOU WATCH DOCUMENTARIESYES                         NO15                          5       From this questionnaire we ...
4. IF YES HOW OFTEN?Everyday       2x + a week Twice a         Once a        Once a                           week        ...
5. WHAT CHANNEL DO YOU USUALLY WATCHDOCUMENTARIES ON?BBC     CHANNEL 4 ITV               CHANNEL 5 OTHER3       8         ...
6: WHAT TYPE OF DOCUMENTARY ARE YOUMORE INTERESTED IN?Nature         Recent          Problems        Life stories    Other...
7:WHAT DO YOU WANT OUT OF WATCHING ADOCUMENTARY?To be informed                   To be entertained8                       ...
8: WHAT MEDIA DO YOU WATCHDOCUMENTARIES ON?TV                       ONLINE10                       5             We would ...
9: HOW WOULD YOU CATCH UP ONDOCUMENTARIES YOU MISS?On demand      SKY               Online            +14              3  ...
10: WHICH DO YOU PREFER?Voice over                  On screen interviewer7                           8             We will...
11: WHICH OF THE FOLLOWING WOULD YOUBE MOST INTERESTED IN WATCHING?My big fat gypsy      The blue planet          Louis Th...
12: DO YOU EVER WATCH DOCUMENTARIESONLINE? IF YES PLEASE CIRCLE4OD        ITV PLAYER        BBC I player      Other10     ...
13: DO YOU WATCH DOCUMENTARIES FOR?Entertainment                      Knowledge8                                  7       ...
14: WHAT TYPE OF BACKGROUND MUSIC DOYOU LIKE IN DOCUMENTARIES?POP      ROCK            JAZZ           CLASSICAL OTHER7    ...
15: WOULD YOU BE INTERESTED IN WATCHING ADOCUMENTARY TITLED ‘HIGH STREET VS.DESIGNER’?YES                                 ...
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Target audience questionaire feedback and analysis

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Transcript of "Target audience questionaire feedback and analysis"

  1. 1. TARGET AUDIENCEQUESTIONAIRE FEEDBACKAND ANALYSIS
  2. 2. 1: PLEASE CIRCLE YOUR AGE GROUP12-14 15-17 18-21 21-25 26-30 30+2 8 5 2 1 2 From this question we have established that the majority of people who answered our questionnaire were between 15 and 21, for this reason we will make sure we aim the documentary at them. Our Camden setting is age appropriate, we will make sure they can relate to the products we talk about.
  3. 3. 2: PLEASE CIRCLE YOUR GENDERMALE FEMALE11 9 As you can see the number of males and females who answered our questionnaire is near enough equal therefore if there is a similar level of interest from both sexes we will be careful to include products which will interest both males and females.
  4. 4. 3: DO YOU WATCH DOCUMENTARIESYES NO15 5 From this questionnaire we were able to narrow down our results to those who watch documentaries and would therefore have a possible interest in watching ours.
  5. 5. 4. IF YES HOW OFTEN?Everyday 2x + a week Twice a Once a Once a week week month2 2 3 5 3 From this question we would be able to engage how many times we should show our documentary, from our results the most popular would be once a week.
  6. 6. 5. WHAT CHANNEL DO YOU USUALLY WATCHDOCUMENTARIES ON?BBC CHANNEL 4 ITV CHANNEL 5 OTHER3 8 3 1 0 As you can see the most popular channel to watch documentaries on is Channel 4, we have already established the Channel 4 is well known for its documentaries and therefore have already chosen to market our documentary with them.
  7. 7. 6: WHAT TYPE OF DOCUMENTARY ARE YOUMORE INTERESTED IN?Nature Recent Problems Life stories Other... events1 4 5 4 1 Our documentary comes under problems, recent events and life stories. It is therefore a mixture of the most popular documentary types.
  8. 8. 7:WHAT DO YOU WANT OUT OF WATCHING ADOCUMENTARY?To be informed To be entertained8 7 We will ensure our documentary both informs and entertains.
  9. 9. 8: WHAT MEDIA DO YOU WATCHDOCUMENTARIES ON?TV ONLINE10 5 We would make sure our documentary was accessible on TV and online.
  10. 10. 9: HOW WOULD YOU CATCH UP ONDOCUMENTARIES YOU MISS?On demand SKY Online +14 3 5 3 The most popular catch up method is online, therefore we would provide this service.
  11. 11. 10: WHICH DO YOU PREFER?Voice over On screen interviewer7 8 We will be using both techniques in our documentary to keep it engaging.
  12. 12. 11: WHICH OF THE FOLLOWING WOULD YOUBE MOST INTERESTED IN WATCHING?My big fat gypsy The blue planet Louis Therouxwedding documentaries9 2 4 My big fat gypsy wedding is a channel 4 programme, therefore those who are most interested in watching that from seeing the poster have a good chance of being interested in ours as we are going to use similar advertising as channel 4.
  13. 13. 12: DO YOU EVER WATCH DOCUMENTARIESONLINE? IF YES PLEASE CIRCLE4OD ITV PLAYER BBC I player Other10 2 3 0 As you can see the most popular choice for catching up on documentaries online is 4OD. This is why we are marketing with Channel 4.
  14. 14. 13: DO YOU WATCH DOCUMENTARIES FOR?Entertainment Knowledge8 7 As you can see it is about half and half, we will ensure our documentary does both. We will include facts and statistics about high street and designer fashion for those who like to gain knowledge. And make sure our documentary is engaging through our choices of mise-en-scene for those who like to be entertainment.
  15. 15. 14: WHAT TYPE OF BACKGROUND MUSIC DOYOU LIKE IN DOCUMENTARIES?POP ROCK JAZZ CLASSICAL OTHER7 1 1 1 5 As you can see Pop music was the most popular choice, this type of music will appeal to our target audience as we will use current music. Those who said other specified whatever fits, in the case of our documentary pop is the most appropriate choice.
  16. 16. 15: WOULD YOU BE INTERESTED IN WATCHING ADOCUMENTARY TITLED ‘HIGH STREET VS.DESIGNER’?YES NO14 1 A large number of the people we interviewed said they would be interested in our documentary, we therefore know it is a popular idea and a topic people are interested in. Reasons for being interested in our title included ‘an interest in fashion’, ‘liking existing fashion documentaries such as Mary Queen of Shops’ and ‘ an interest in the difference between high street and designer brands’.
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