Final Edit EvaluationDance With Me Tonight – Olly MursAt the very start my tutor told us that we would be creating a music video but before this I had tocomplete some pre-production work including research.Part of the task was to research differentmusic videos that I enjoyed and I found three different music videos which were Coldplay – EveryTeardrop is a Waterfall, A-Ha – Take On Me and Michael Jackson – Earth Song. They are all differentgenres however all include at least one different style of music video which was performance,concept or narrative but some of them have a mixture of two or more of these. It took me while tounderstand what these styles meant and I had to watch a few different music videos to help me tounderstand it clearly. After this I created mind maps for each music video and included aspectsabout the target audience, lyrics, tempo, genre, camera techniques, editing and use of digital effects.I also created anextra mind map which had ideas for my production of a music video including thingssuch as costumes, genre, lyrics etc. Another part of my ideas generation was creating a mood boardand I chose five techniques that I could explore further in a visual way. This helped me to think ofideas that I could include in my own music video. Finally another task I had to complete wasTagxedo word piece images forthe three music videos thatI had chosen.I had to choose images thatlinked and related back to the song / artist and the music video. This task took me a while because atfirst some of the images didn’t work because it didn’t look how I wanted to and wasn’t clear.Therefore it took me a while to complete because I had to choose different images and find onesthat worked and looked effective. I then explained a little about the images and why I had chosenthem.Next I had to choose what song I wanted to use for the script that I would be creating. The song, Ichose was ‘Dance With Me Tonight – Olly Murs’. I had to write a music video proposal andtreatment. The proposal was quite simple and a brief summary of my ideas. However the treatmentwas more complex and I had to say exactly what was happening in my music video. Before that, Iwas struggling with which song I would choose, however after eventually deciding I watched OllyMurs’ music video and made it into my own story. This was a challenging task because I had a lot ofideas but didn’t know if I would able to film them or not. Then I had to create my own draft scriptwhich was quite easy because I had an idea by this point however I have to learn different cameraangles and think about where these would be in the script. This was difficult to start with but once Ibecame more familiar with the camera angles, I had a better idea of where could they go.My tutor explained that I would be working in group; I decided to work with Paige and Michael whoare in my media class. We had production meeting to talk about whose script we were going to pickfor our music video. However one problem we had was that we could only choose between twoscripts because Michael hadn’t finished his script. We decided to pick my script because we thoughtit wouldn’t be too difficult to film the things that are in my script. After this Paige and Michael hadto make some changes to my script so we could choose a final version.After this process we hadanother production meeting to choose which script we were going to use. At this point we choseMichael’s version. However Michael had to go home after this production meeting because hewasn’t well and there were a few little changes that Paige and I wanted to make therefore we didthis and this resulted in our final draft of our script.
After few weeks Michael had not been in college to due to personal reasons therefore Paige and Ihad to quite a lot of work to complete as we were no longer able to share this between the three ofus. This was frustrating as it meant we had lots of work to do that was extra. On the positive weworked well together and communicated in a professional way so we could get all our work doneand not fall behind.In order to film our music video, Paige and I had to hire a video camera and a tripod. Our musicvideo needed lots of characters and we decided to ask our friends and family to act in our musicvideo. The two main actors were no problem because it was me and my boyfriend but due to othercommitments our friends and family we originally asked could not do it for us, therefore we had thechallenge of finding different people at a very last minute. It was very stressful because we plannedto film on a specific day and didn’t think we would be able to. However we managed to find two ofmy friends who were willing, available and live locally. We did eventually film on that day and carriedon with our plans. We needed to film in different locations; we completed this for rest of the weekand once watching back on the computer we realised that we need to reshoot some shots for a fewdifferent reasons which I will discuss later on. A big problem with this is that it was even moredifficult because the original characters were not available quickly so we have to use our few classcolleagues for one shoot. This doesn’t make the video flow properly because the original characterswere missing from the shot.The equipment was little difficult because some days we wanted to hire a video camera but therewas not always one available so we had to film on different days to which we had planned whichmade this a lengthier process than expected. Another difficulty we found with the equipment wasthat on the first day of filming we hired both a video camera and a tripod but we found the tripodwas difficult to move around therefore we decided to use my own tripod which I was more used tousing. On another occasion when we had to reshoot, we couldn’t have the video camera we hadoriginally used so we had to use a different video camera. This was no major issue however whenwatching the footage we realised it looked too dark inside. Therefore in the software (AdobePremiere Pro) we changed the brightness and the contrast which was a new skill I learned afterreshooting.Whist filming the prom scene two characters turned up late for filming therefore it was starting toget dark when they arrived however we still filmed as did not realise this would affect the musicvideo story and footage as much as it did. The footage looked clear on the camera so we thought itwas okay but when we uploaded it on the computer it was too dark so decided to reshoot it duringthe daytime. It is a shame because the acting in that particular scene was brilliant and we could nolonger use this clip. Therefore this is when we had to ask some of our class mates to be in the shotinstead which was difficult as they were not really in the correct outfits for a prom. However we didour best with the time and people we had available.We also had to reshoot some other scenes and one of these was the sneaking out scene, we had toreshoot that because I accidently told my friend she could leave and I completely forgot I needed herfor this part. Therefore we shot this with just me in and I put it in my rough edit but it didn’t lookright so Paige and I reshot it and this time it got my friend on it which it was much better for ourmusic video. Another part we had to reshoot was the window scene and make up scene. They weretoo shaky and blurry because we didn’t use the tripod but when we reshot it and using the tripod
this time it was much better than the other shot. Also we reshot the whiteboard scene because thefirst shoot of the whiteboard was too dirty and we couldn’t see the writing very much so we found adifferent whiteboard which was very clean and did it a little bit different and we were happy with it.The singing part was good but my boyfriend had made little mistake so we decided to reshoot it anddecided to do in Salford Quays and it was much better and used it on my final music video. Also wereshot the driveway, my friend and I didn’t seem very excited to see the boys and acting like theydidn’t know they were there so this time as soon I opened the gate we noticed them and lookedexcited and happy.To edit our music video, Paige and I have to do our own edited version of the music video. We had toimport all the footage on the software called Adobe Premiere Pro and that software was then usedto edit our music video and put in the right order etc. At first, I didn’t know what to do so my tutorexplained to me what to do. This was a little difficult because I was only learning but after a week, Iknew what to do so I got more confident every time I used it but was always still learning newtechniques. For an example, the walking scene was too long and I wanted to speed it up so I askedmy tutor and he showed me what to do so next time I would know how to do it. Another examplewas that the footage was too dark and I wanted to use brightness and the contrast. My tutorshowed me to do this and this helped make my music video look better quality. When I use thissoftware for future projects I will know what to do but if I want to use some different techniques tomake it better I could always ask one of my tutors.The rough edit evaluation, I did stick what I need to change and now the final edit music video ismuch better than the rough edit music video. It really helped me knowing what I needed to makechanges to and sticking to what I wrote on it. A massive lesson I have learnt from this is to try andmake sure everything is done before I leave the location wherever I am filming at.Overall I am very satisfied with my final edit however I am now going to evaluate the final version indetails and say the positives and the part I could improve. Some things I feel I could improve are theorganisation of the characters. I think Paige and I should have arranged this much nearer thebeginning and then we maynot have been let down. We managed to resolve this as best as we couldhowever now feel that the video does not fully makes sense as the characters who were in it all theway through are not in the prom scene. Also the scene where Megan is being pulled away from herdad could be improved by having all the friends in the background as they tend to just disappear andthen reappear. We have learnt our lesson from this and realise that organisation is a major part ofthe planning for production.I would like the teacher do more acting and make sure it is clear what is happening and I was smilingwhereas I should be upset because I was sent to the classroom. Also need to protest from me andmy boyfriend when sent to the classroom. This would make you understand more about the story.I really like the classroom scene because it is funny, cheery and happy. Also it is quite naturalbecause my boyfriend and I are comfortable with each other, so wasn’t nervous.The singing scene, final result was good but it was a struggle to match the words exactly to themouth movements and also even harder because I couldn’t hear properly so had to get my studysupport assistant to help me out. This made it a lot longer process and I needed to put more effortand concentration in.
When the boys was walking down outside is a good shot as it is the bottom half of their bodiestherefore it makes you think what is going to happen and wonder where they are.I feel I using the software by changing the shots from boys walking to building to singing andalternating them was good because I used the technique that has been used in Olly Murs’ originalmusic video.When the boys were walking into and out of the shopping centre I think it is slightly too long and Ifeel this could be shortened a little. At the lunch scene one of the characters looks straight at thecamera and next time I could try and do a few different shots. However this was difficult at the timebecause the shopping centre was quite busy. I love the scene when the main character blow thestraw tissue at the other character because I think it is very natural as it wasn’t planned.I think the make-up scene is good however I think it is quite short so could put more make-up sceneand also I think I could have done more shots when getting ready for the prom. When my boyfriendthrew the stone at my window, he could take his hand out of his pocket because it makes him looktense and he should be more relaxed. The window shot is now very good and much clearer andmakes sense as you can see the conversation between me and my boyfriend. The sneaking out shotmakes more sense now because last time I was on my own whereas one of the characters shouldhave been with me and also the way it is filmed is as if someone is following them so they need to bemore careful and quiet.There are some shots in the whole music video have people’s heads chopped off so could try andimprove this technique in future filming projects. Some shots are not focused or clear and some ofthem are slightly shaky. I will make sure I will always use a tripod no matter what and check thequality of the shots before finishing the days filming.Another improvement I feel we could make is to take into consideration the times of the day whensome shots have been done, as it is all supposed to be in daylight, however we had to reshoot someand also some shots still included darkness. This may not be noticeable for everyone else but as wehave edited it scene by scene we realised that this is something to think about more carefully on anyfuture projects.Overall we tried to recreate the story as best as I could with the people available. I feel it has beentaken a narrative approach because it tells the story from the end then goes back to the beginningand shows how the day develops and ends.