Pinterest vs. TumblrWhen to use these visual tools       Megan Carroll
Pinterest • Can divide into specific categories         – BoardsTravel                                         Fitness Rec...
Pinterest• Browsing by category• Can include link to articles ormake picture a link
More Boards, Fewer Pins• On Pinterest, do you think its better to have  fewer boards with more pins or more boards  with f...
Tumblr•   Easier interactions•   Younger audience•   Actual link out to articles•   Better if more specific due to lack of...
Tumblr Dashboard                       TagsUpload your own                              Popular
The Good: People Magazine• Use the two very differently
People Tumblr
Vogue Pinterest
Vogue Pinterest
Vogue Tumblr
The Bad: NBC News
Bad Links
NBC News
Conclusions• Pinterest allows companies to easily organize  and share visual content• Tumblr is more interactive with a yo...
Pinterest• DO have more boards    • DON’T be inappropriate  with fewer pins          or offensive• DO remain professional ...
Tumblr• DO remain professional •       DON’T be inappropriate  and true to your beat          or offensive• DO know your a...
Questions? Talk to me.• carrolml@live.unc.edu• http://pinterest.com/meglancar/• meglancar.tumblr.com
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Pinterest vs. Tumblr

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This is my final project for my class on Social Media for Journalists. In it, I compare the uses of Pinterest and Tumblr. You can find a tipsheet of information at http://www.scribd.com/doc/115988008/Tip-Sheet

Published in: Self Improvement
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Pinterest vs. Tumblr

  1. 1. Pinterest vs. TumblrWhen to use these visual tools Megan Carroll
  2. 2. Pinterest • Can divide into specific categories – BoardsTravel Fitness Recipe s
  3. 3. Pinterest• Browsing by category• Can include link to articles ormake picture a link
  4. 4. More Boards, Fewer Pins• On Pinterest, do you think its better to have fewer boards with more pins or more boards with fewer pins? – 19 more boards – 6 fewer boards
  5. 5. Tumblr• Easier interactions• Younger audience• Actual link out to articles• Better if more specific due to lack of organization
  6. 6. Tumblr Dashboard TagsUpload your own Popular
  7. 7. The Good: People Magazine• Use the two very differently
  8. 8. People Tumblr
  9. 9. Vogue Pinterest
  10. 10. Vogue Pinterest
  11. 11. Vogue Tumblr
  12. 12. The Bad: NBC News
  13. 13. Bad Links
  14. 14. NBC News
  15. 15. Conclusions• Pinterest allows companies to easily organize and share visual content• Tumblr is more interactive with a younger audience• Companies should use the two differently based on their goals with their audience
  16. 16. Pinterest• DO have more boards • DON’T be inappropriate with fewer pins or offensive• DO remain professional • DON’T include too much and true to your beat text with your pins• DO know your audience • DON’T try to turn• DO post pictures and Pinterest into something links relevant to your it isn’t audience
  17. 17. Tumblr• DO remain professional • DON’T be inappropriate and true to your beat or offensive• DO know your audience • DON’T post long text• DO post pictures, GIFs posts without pictures and links relevant to your • DON’T try to turn Tumblr audience into something it isn’t• DO be honest while answering questions
  18. 18. Questions? Talk to me.• carrolml@live.unc.edu• http://pinterest.com/meglancar/• meglancar.tumblr.com

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