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  1. 1. Social Media and the 21 st Century Journalist
  2. 2. “ In 2008, if you are not on a social networking site, you are not on the internet” Lab Platform Status Report, April 2008 <ul><li>Social media is a shift in the way we communicate </li></ul><ul><li>Social media exists, it is up to the journalist how it will be USED </li></ul><ul><li>Monologue -> Dialogue </li></ul><ul><li>The 21 st century is a generation of people interested in communication and sharing of ideas rather than the sole publication of information </li></ul>
  3. 3. Our Generation <ul><li>On average spends more than or equal to 16 hours a week on the internet </li></ul><ul><li>96 percent have joined a social networking site </li></ul><ul><li>These statistics alone show what a heavy weight social networking carries, it is the most accessible way to reach out an audience, especially this generation's youth. </li></ul>
  4. 4. Exploring Facebook <ul><li>DID YOU KNOW? </li></ul><ul><li>More than 800 million active users </li></ul><ul><li>More than 50% of our active users log on to Facebook in any given day </li></ul><ul><li>Average user has 130 friends Average user is connected to 80 community pages, groups and events </li></ul><ul><li>More than 900 million objects that people interact with (pages, groups, events and community pages) </li></ul><ul><li>More than 70 languages available on the site </li></ul><ul><li>Approximately 80% of users are outside of the United States </li></ul><ul><li>Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites </li></ul><ul><li>More than 7 million apps and websites are integrated with Facebook </li></ul><ul><li>More than 350 million active users currently access Facebook through their mobile devices </li></ul>
  5. 5. <ul><li>Twitter Terminology 101 </li></ul>
  6. 6. Hashtag <ul><li>People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search. </li></ul><ul><li>Clicking on a hashtagged word in any message shows you all other Tweets in that category. </li></ul><ul><li>Hashtags can occur anywhere in the Tweet. </li></ul><ul><li>Hashtagged words that become very popular are often Trending Topics. </li></ul>
  7. 7. Followers <ul><li>Followers are people who receive your Tweets. If someone follows you, they: </li></ul><ul><li>become your follower and will display in the 'newest follower' section shown above. </li></ul><ul><li>receive your Tweets in their home page, phone, or any application (like Tweetie, TweetDeck, etc.) that they use. </li></ul><ul><li>If you follow someone, you are their follower. </li></ul>
  8. 8. Trending Topics <ul><li>Twitter's Trending Topics algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help people discover the &quot;most breaking&quot; news stories from across the world. We think that trending topics which capture the hottest emerging trends and topics of discussion on Twitter are the most interesting. </li></ul>
  9. 9. The World Speaks in Tweets <ul><li>Picture traces microblogging around the world </li></ul><ul><li>Twitter is becoming an playpen for not only America, but for the world </li></ul><ul><li>Top Tweeting: Netherlands-22%, Brazil 22%, Venezuela 21%, Indonesia 19%, US only 8% </li></ul><ul><li>200 million tweets per day, the majority not in English </li></ul>
  10. 10. Communicating Through the Internet: The Journalist's Guide to Grabbing Readers <ul><li>CLARITY Show your commitment to the issue at hand, don't be vague. Speak with conviction </li></ul><ul><li>AUTHENTICITY Be real , show the human side of journalism, relate to the audience </li></ul><ul><li>PASSION Show that you care. If you don't care, why would the reader? </li></ul><ul><li>CALL TO ACTION If the content is raising an ethical issue, make it clear. Let the reader know why this information is newsworthy </li></ul>
  11. 11. Ethics of Social Networking <ul><li>Social Networking is another way for the journalist to reach out to their audience and connecting in a way that was not possible before. </li></ul><ul><li>Social networking is INSTANT, there is no filtering of material. Whatever an individual wants to published, can be published </li></ul><ul><li>The underdeveloped story: Journalists in the 21 st century of faced with the dilemma of the demand of CONSTANT news. Competition with other news networks sometimes pressures journalists to publish stories where information is missing, more importantly, where the “meat” of the story is missing. </li></ul><ul><li>Journalists must resist the temptation to post material in order to be the first to post it, rather wait until the story is developed or has substantial information that is newsworthy. </li></ul>
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