Environmental Scanning                 and Library 2.0Computers in Libraries 2006Marianne E. GiltrudMay 8, 2006
Environmental ScanningBackground 2003“Librarianship had little awareness of the  process and few applications of scanning ...
Key areas to review in order toeffectively plan for the future• Demographic information, political, economic,  sociocultur...
What is an environmental scan? • “Environmental scanning is the internal   communication of external information about   i...
Environmental Scanning Is…•   “Sensing compass” for the organization.•   “Outside-In” view--broad view of the    environme...
What are key components of an           effective scan--•   Top-level support•   Why do it?•   How it will be done and by ...
Characteristics of the team•   See beyond the status quo•   “Big Picture” Ability•   Synthesize disparate information•   L...
What Next?•   Environmental scan part of an actionable    document to advance the ability of the    organization to offer ...
Web 2.0 and Library 2.0What is it?• The Next Generation of Web and Library  Services.• Techniques to create more interacti...
Tails and Clouds•   For Online Retailers--    • Tails represent the infrequently requested      items and reflect the larg...
Information Revolution•   Fast changing environment within libraries.•   Reaching out beyond traditional boundaries.•   En...
Concept of Library Services•   Geared toward the needs and expectations    of today’s and tomorrow’s library users.•   Mak...
Features of Library 2.0•   External Trends       • Services offered within a broad landscape of         free and charged i...
Connnectedness•   Broad band connection over dial up.•   “Increasingly available” and “always on”•   Combines the best of ...
Provides Options for Users•   May offer user the option to “buy” book on    Amazon versus waiting to retrieve from    else...
Examples and Links  •   Red Light Green-Research Libraries Group      • Leverages RLG’s Union Catalog allows users        ...
North Carolina State University•   Blends --Browse by Library of Congress    Subject Headings•   Views of Brief Record and...
Project Whisper•   “Talis Whisper is a research prototype    application that demonstrates the power of    using Web 2.0 t...
Michigan E-Library•   Gateway to accurate, current, free    information 24/7.•   Public Libraries of Michigan    • http://...
For Further InformationEnvironmental Scanning  Session D201 — Scanning for Planning  http://www.infotoday.com/cil2006/pres...
More….Session D304 — The Web 2.0 Challenge to Libraries       http://www.infotoday.com/cil2006/presentations/#friday
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  1. 1. Environmental Scanning and Library 2.0Computers in Libraries 2006Marianne E. GiltrudMay 8, 2006
  2. 2. Environmental ScanningBackground 2003“Librarianship had little awareness of the process and few applications of scanning as a tool to drive strategic planning” • Not a body of literature on this topic and how to begin
  3. 3. Key areas to review in order toeffectively plan for the future• Demographic information, political, economic, sociocultural, legal, technological trends.• Synthesis of this information provides a futuristic view of what the possible outcomes might be--grounded in statistical analysis and strategic planning
  4. 4. What is an environmental scan? • “Environmental scanning is the internal communication of external information about issues that may potentially influence an organizations decision making process” Kendra S. Albright, ‘Environmental Scanning:Radar for Success”, Information Management Journal 38 (3),May/June 2004: p.38)
  5. 5. Environmental Scanning Is…• “Sensing compass” for the organization.• “Outside-In” view--broad view of the environment in terms of mega trends implications on the library world.• Google’s philosophy “Focus on the user and all else will follow.”
  6. 6. What are key components of an effective scan--• Top-level support• Why do it?• How it will be done and by whom?• How will results be communicated?• Action Plan
  7. 7. Characteristics of the team• See beyond the status quo• “Big Picture” Ability• Synthesize disparate information• Librarian research and bibliographic ability.
  8. 8. What Next?• Environmental scan part of an actionable document to advance the ability of the organization to offer services.• Drive to move information about the collections and libraries onto the open web.• Library land needs to be out there where users/searcher/finders are.
  9. 9. Web 2.0 and Library 2.0What is it?• The Next Generation of Web and Library Services.• Techniques to create more interactive and easy to use web sites• Blogs, wikis, social networking,tagging
  10. 10. Tails and Clouds• For Online Retailers-- • Tails represent the infrequently requested items and reflect the larger volume of sales • Clouds represent the most popular items on a site • Tagging is indexing without controlled vocabulary
  11. 11. Information Revolution• Fast changing environment within libraries.• Reaching out beyond traditional boundaries.• Engages an increasingly literate body of information consumers.• Opportunities to engage with an empowered, interested and skilled set of audiences.
  12. 12. Concept of Library Services• Geared toward the needs and expectations of today’s and tomorrow’s library users.• Makes information available whenever and wherever the user requires it.• Seeks to ensure that barriers to use and reuse are removed.
  13. 13. Features of Library 2.0• External Trends • Services offered within a broad landscape of free and charged information services • Related to the way people communicate, interact, acquire and share knowledge, search investigate and participate in creation of and remixing content.
  14. 14. Connnectedness• Broad band connection over dial up.• “Increasingly available” and “always on”• Combines the best of the retail world with services provided by traditional libraries.• Facilitates “Discovery”.• “Smart Mobs” interconnectedness, rapid communcation, mobilizing.
  15. 15. Provides Options for Users• May offer user the option to “buy” book on Amazon versus waiting to retrieve from elsewhere.• Levels the landscape to allow access and retrieval at the “Choice/Decision” of the users.• Increases options and extends collections
  16. 16. Examples and Links • Red Light Green-Research Libraries Group • Leverages RLG’s Union Catalog allows users to find books relevant to searchhttp://www.redlightgreen.com/ucwprod/web/workspace.jsp
  17. 17. North Carolina State University• Blends --Browse by Library of Congress Subject Headings• Views of Brief Record and Full Record• Narrowing Search Terms via Thesaurus• http://www.lib.ncsu.edu/
  18. 18. Project Whisper• “Talis Whisper is a research prototype application that demonstrates the power of using Web 2.0 technologies to deliver innovative solutions in the Library domain.”• http://www.talis.com/tdn/whisper
  19. 19. Michigan E-Library• Gateway to accurate, current, free information 24/7.• Public Libraries of Michigan • http://michiganelibrary.org/
  20. 20. For Further InformationEnvironmental Scanning Session D201 — Scanning for Planning http://www.infotoday.com/cil2006/presentations/#thursdayWeb 2.0 and Library 2.0 Session D302 — Catalogs/OPACs for the Future Session D304 — The Web 2.0 Challenge to Libraries Session B205 — The Michigan eLibrary (MeL): Growing Pains and Gains http://www.infotoday.com/cil2006/presentations/#thursday
  21. 21. More….Session D304 — The Web 2.0 Challenge to Libraries http://www.infotoday.com/cil2006/presentations/#friday
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