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Hunter boots digital strategy

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Transcript

  • 1. Hunter Digital Strategy Meg Harris
  • 2. Hunter Boots  158 year old British Luxury Brand  Each boot is handcrafted from 28 parts  Most known for the original boot, Hunter Wellingtons
  • 3. Target Market  Females  Ages 18-32  Singles, Married  Couples with young children  Upper Middle to Upper Class
  • 4. Hunter Boots Social Media Facebook https://www.facebook.com/HunterBoots Instagram http://instagram.com/hunterboots Twitter https://twitter.com/HunterBoots Pinterest http://www.pinterest.com/hunterboots/
  • 5. Goals  Increase followers on Instagram and Pinterest  Alter the visuals shown on Social Media platforms  Increase traffic to https://usa.hunter- boot.com/  Use Social Media to increase potential consumers awareness
  • 6. Strategy  Visuals are crucial for fashion brands  Increase US followers on image based social media  Types of photos include but are not limited to:  Creation of individual boots during production  Sneak peaks of new boot designs  Celebrities in Hunter Boots
  • 7. Measurement of Success  Google Analytics  Google AdWords  Mobile Ad click through rates  Increase or decrease of followers on various social media sites
  • 8. Campaign Budget  Implementing, planning, building, paid media, monitoring Hunter Boot’s social media  $250 per hour at approximately 48 hours per week  $48,000 per month over a 12 month duration  Campaign would cost $576,000 per year
  • 9. Social Media Followers 272,560 9,199 101,000 47,866 Social Media Sites Facebook Pinterest Instagram Twitter
  • 10. References  usa.hunter-boot.com  Instagram.com  Twitter.com  Facebook.com  Pinterest.com  Digitalmarketingcalculator.com

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