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Hunter boots digital strategy
Hunter boots digital strategy
Hunter boots digital strategy
Hunter boots digital strategy
Hunter boots digital strategy
Hunter boots digital strategy
Hunter boots digital strategy
Hunter boots digital strategy
Hunter boots digital strategy
Hunter boots digital strategy
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Hunter boots digital strategy

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Transcript

  • 1. Hunter Digital Strategy Meg Harris
  • 2. Hunter Boots  158 year old British Luxury Brand  Each boot is handcrafted from 28 parts  Most known for the original boot, Hunter Wellingtons
  • 3. Target Market  Females  Ages 18-32  Singles, Married  Couples with young children  Upper Middle to Upper Class
  • 4. Hunter Boots Social Media Facebook https://www.facebook.com/HunterBoots Instagram http://instagram.com/hunterboots Twitter https://twitter.com/HunterBoots Pinterest http://www.pinterest.com/hunterboots/
  • 5. Goals  Increase followers on Instagram and Pinterest  Alter the visuals shown on Social Media platforms  Increase traffic to https://usa.hunter- boot.com/  Use Social Media to increase potential consumers awareness
  • 6. Strategy  Visuals are crucial for fashion brands  Increase US followers on image based social media  Types of photos include but are not limited to:  Creation of individual boots during production  Sneak peaks of new boot designs  Celebrities in Hunter Boots
  • 7. Measurement of Success  Google Analytics  Google AdWords  Mobile Ad click through rates  Increase or decrease of followers on various social media sites
  • 8. Campaign Budget  Implementing, planning, building, paid media, monitoring Hunter Boot’s social media  $250 per hour at approximately 48 hours per week  $48,000 per month over a 12 month duration  Campaign would cost $576,000 per year
  • 9. Social Media Followers 272,560 9,199 101,000 47,866 Social Media Sites Facebook Pinterest Instagram Twitter
  • 10. References  usa.hunter-boot.com  Instagram.com  Twitter.com  Facebook.com  Pinterest.com  Digitalmarketingcalculator.com

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