Ch14 Developing Pricing Strategies and Programs Zaragoza V54

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Top 10 Learning Questions …

Top 10 Learning Questions
Kotler Chapter 14

Zaragoza S080135
De Ungria V54

More in: Business
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  • 1. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza April 15, 2011 meghanngettingthere.blogspot.com
  • 2. 1. Consumers use PRICE as an indicator of _____________.
    • Product Comparability
    • Product Quantity
    • Product Superiority
    • Product Quality
    • None of the Above
    meghanngettingthere.blogspot.com
  • 3. Consumers arrive at Price Perceptions via 4 Key Points meghanngettingthere.blogspot.com Reference Prices Price – quality Inferences Price Endings Price Cues
  • 4. Because of PRICE, consumers make JUDGEMENTS when COMPARING SIMILAR PRODUCTS meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition $20.88 $14.68 400 Tablets 270 Tablets
  • 5. 1. Consumers use PRICE as an indicator of _____________.
    • Product Comparability
    • Product Quantity
    • Product Superiority
    • Product Quality
    • None of the Above
    meghanngettingthere.blogspot.com
  • 6. 2. The “Good Value” Pricing Structure of Payment Plan Alternatives are an example of consumers arriving at price perceptions via which Key Point?
    • References Prices
    • Price – quality Inferences
    • Price Endings
    • Price Cues
    • None of the Above
    meghanngettingthere.blogspot.com
  • 7. Prices with rightmost numbers “9” or an odd number are deemed to be a BARGAIN meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
  • 8. meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition Moreover, products tagged with prices with rightmost numbers “.00 c” are deemed to be of SUPERIOR QUALITY $50.00 $16.99 Trattoria Steaks-to-Go
  • 9. 2. An installment payment plan is an example of consumer price perceptions via which key point?
    • References Prices
    • Price – quality Inferences
    • Price Endings
    • Price Cues
    • None of the Above
    meghanngettingthere.blogspot.com
  • 10. 3. Which of the following is TRUE?
    • Consumers compare an external price to an internal price they remember or an observed reference.
    • Consumers compare an observed price to an internal price they remember or an external reference.
    • Consumers compare an observed price to an external price they remember or an internal reference.
    • Consumers compare an internal price to an observed price they remember or an external reference.
    • Consumers compare an internal price to an external price they remember or an observed reference.
    meghanngettingthere.blogspot.com
  • 11. Consumers may GUESS the price of one product by COMPARING it to a similar product they ALREADY KNOW of meghanngettingthere.blogspot.com Reference Prices
  • 12. A company would price its product LOWER than its MAIN COMPETITOR’s product meghanngettingthere.blogspot.com Reference Prices
  • 13. 3. Which of the following is TRUE?
    • Consumers compare an external price to an internal price they remember or an observed reference.
    • Consumers compare an observed price to an internal price they remember or an external reference.
    • Consumers compare an observed price to an external price they remember or an internal reference.
    • Consumers compare an internal price to an observed price they remember or an external reference.
    • Consumers compare an internal price to an external price they remember or an observed reference.
    meghanngettingthere.blogspot.com
  • 14. 4. Price Cues become less effective when there are too ________ signs and too ________ exposure.
    • Little ; Much
    • Many ; Little
    • Many ; Much
    • Little ; Little
    • None of the Above
    meghanngettingthere.blogspot.com
  • 15. No. of Signs, Exposure = Effectivity meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition Price Cues
  • 16. The amount of signs affect the shopping behavior of consumers meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition Price Cues
  • 17. 4. Price Cues become less effective when there are too ________ signs and too ________ exposure.
    • Little ; Much
    • Many ; Little
    • Many ; Much
    • Little ; Little
    • None of the Above
    meghanngettingthere.blogspot.com
  • 18. 5. Which of the following is NOT a goal of companies in positioning their market offering?
    • Greatest Market Share
    • Product-quality Leadership
    • Largest Market Skimming
    • Product-price Leadership
    • Maximum Current Profit
    meghanngettingthere.blogspot.com
  • 19. Setting Price STEP 1: Companies decides its GOAL of where it wants to POSITION its MARKET OFFERING meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
  • 20. The price set by the company helps them achieve their GOAL in the MARKET. Setting the RIGHT PRICE allows a company to adjust its production to make them an industry leader. meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
  • 21. 5. Which of the following is NOT a goal of companies in positioning their market offering?
    • Greatest Market Share
    • Product-quality Leadership
    • Largest Market Skimming
    • Product-price Leadership
    • Maximum Current Profit
    meghanngettingthere.blogspot.com
  • 22. 6. The quicker recovery of the Philippines from the 1997 Asian Financial Crisis among other Asian countries can be an example of what kind of MARKET OFFERING GOAL?
    • Greatest Market Share
    • Product-price Leadership
    • Largest Market Skimming
    • Survival
    • None of the Above
    meghanngettingthere.blogspot.com
  • 23. Setting Price STEP 1: Companies decides its GOAL of where it wants to POSITION its MARKET OFFERING meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
  • 24. In times of crisis, companies focus on one goal and resort to strategies that stabilize their business and keep them afloat. meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
  • 25. 6. The quicker recovery of the Philippines from the 1997 Asian Financial Crisis among other Asian countries can be an example of what kind of MARKET OFFERING GOAL?
    • Greatest Market Share
    • Product-price Leadership
    • Largest Market Skimming
    • Survival
    • None of the Above
    meghanngettingthere.blogspot.com
  • 26. 7. Six Methods are employed to select the right prices. What is ONE of 3 important factors taken into consideration in these methods?
    • Customer’s Needs
    • Customer’s Wants
    • Customer’s Demand
    • Customer’s Function
    • Customer’s Perception
    meghanngettingthere.blogspot.com
  • 27. Setting Price STEP 5: SELECT Prices through 6 METHODS considering 3 Different Factors meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition Markup Target-return Perceived-value Going-rate Auction-type Value
  • 28. This factor is what MAINLY DRIVES any company to PRODUCE and PRICE SET meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
  • 29. 7. Six Methods are employed to select the right prices. What is an important factor taken into consideration in these methods?
    • Customer’s Needs
    • Customer’s Wants
    • Customer’s Demand
    • Customer’s Function
    • Customer’s Perception
    meghanngettingthere.blogspot.com
  • 30. 8. The VARIETY of PRICES of a single product on Amazon.com is the supplier’s side of this METHOD of Selecting Prices.
    • Markup
    • Value
    • Going-rate
    • Auction-type
    • Target-return
    meghanngettingthere.blogspot.com
  • 31. STEP 5 in Price Setting: Method# 6 -- LET THEM BID meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
  • 32. Sellers price similar products DIFFERENTLY to make them more COMPETITIVE in the market meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
  • 33. 8 . The variety of prices of a single product on Amazon.com is the supplier’s side of this METHOD of Selecting Prices.
    • Markup
    • Value
    • Going-rate
    • Auction-type
    • Target-return
    meghanngettingthere.blogspot.com
  • 34. 9. McDonald’s McSavers Meals at PhP 25.00 is a good example of companies adapting their prices via this method.
    • Geographical
    • Discounts/Allowances
    • Promotional
    • Differentiated
    • None of the Above
    meghanngettingthere.blogspot.com
  • 35. meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition Companies lower prices in order to INCREASE PROFITS
  • 36. Companies lower prices in order to INCREASE PROFITS meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
  • 37. 9. McDonald’s McSavers Meals at PhP 25.00 is a good example of companies adapting their prices via this method.
    • Geographical
    • Discounts/Allowances
    • Promotional
    • Differentiated
    • None of the Above
    meghanngettingthere.blogspot.com
  • 38. 10. The sale of KFC’s Bucket Meal or McDonald’s Twister Fries is a good example of companies adapting their prices via this method.
    • Geographical
    • Discounts/Allowances
    • Promotional
    • Differentiated
    • None of the Above
    meghanngettingthere.blogspot.com
  • 39. This method helps COMPANIES INCREASE SALES meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
  • 40. This method also helps to increase publicity and demand meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
  • 41. 10. The sale of KFC’s Bucket Meal or McDonald’s Twister Fries is a good example of companies adapting their prices via this method.
    • Geographical
    • Discounts/Allowances
    • Promotional
    • Differentiated
    • None of the Above
    meghanngettingthere.blogspot.com
  • 42. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza April 15, 2011 meghanngettingthere.blogspot.com