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Kotler - 22 Chapters

Meghann Zaragoza
V54 De Ungria
Due April 29, 2011

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Improved Questions Zaragoza V54 Improved Questions Zaragoza V54 Presentation Transcript

  • TOP Learning Questions for Kotler’s 22 Chapters Meghann Zaragoza April 29,2011 www.meghanngettingthere.blogspot.com
  • TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21 st Century Ria Abendan / Meghann Zaragoza April 2011
  • 9. Which of the following is not a company orientation:
    • People
    • Product
    • Marketing
    • Production
    • Selling
  • 9. Company Orientation: If Production is to Efficiency, Product Concept is to Quality, and Marketing is to Research, which of the following is TRUE of Selling Concept?
    • Selling Concept is to Selling Push/Action
    • Selling Concept is to Persuasion
    • Selling Concept is to Selling Effort
    • All of the Above
    • None of the Above
  • There are 4 Types of Company Orientations Production Marketing Product Selling Company Orientations
  • Production Concept – customers want products that are available and inexpensive Production
    • Focus is on production efficiency, low cost and mass distribution
  • Product Concept – customers want products that offer the highest quality and performance Product
    • Focus is on quality, performance and continuous innovation
  • Selling Concept – consumers, if left alone, will not buy Selling
    • Focus is for company to sell what they make
    • Applies mostly to unsought goods
    • Example: cemetery plots
  • Marketing Concept – finding the right products for your customers Marketing
    • Focus is on finding the right products for customers through research
  • 9. Company Orientation: If Production is to Efficiency, Product Concept is to Quality, and Marketing is to Research, which of the following is TRUE of Selling Concept?
    • Selling Concept is to Selling Action
    • Selling Concept is to Persuasion
    • Selling Concept is to Selling Effort
    • All of the Above
    • None of the Above
  • TOP 10 Learning Questions for (Chapter 2 Developing Marketing Strategies and Plans) Sue Ann Silubrico / Meghann Zaragoza April 15, 2011 http://suesilubrico.blogspot.com/
  • 3. The type of market a company will serve is ______.
      • A. Market Segment
      • B. Market Penetration
      • C. Market development
      • D. Market share
      • E. None of the above
    13 http://suesilubrico.blogspot.com/
  • 3. A _____________ is a part of the total market that a company targets through the development of specific marketing mixes that adapt to a particular market need.
      • A. Market Share
      • B. Market Sector
      • C. Target Market
      • D. Market Segment
      • E. None of the above
    16 http://suesilubrico.blogspot.com/
  • What are the Major Competitive Sphere? 14 Industry Products Competence Market Segment Vertical Channels Geographical Reference : Philip Kotler’s Marketing Management 13 th Edition http://suesilubrico.blogspot.com/
  • Who are the target market of Starbucks? 15 Market Segment Reference : Philip Kotler’s Marketing Management 13 th Edition http://suesilubrico.blogspot.com/ Family Friends Students Employees Explanation of Concept
  • 3. A _____________ is a part of the total market that a company targets through the development of specific marketing mixes that adapt to a particular market need.
      • A. Market Share
      • B. Market Sector
      • C. Target Market
      • D. Market Segment
      • E. None of the above
    16 http://suesilubrico.blogspot.com/
  • 10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Meghann Zaragoza April 15, 2011 www.stevenandrada.blogspot.com 1/73
  • 6. What are the dimension/s that defines a business?
    • Customers Groups
    • Customer Needs
    • Technology
    • All of the above
    • None of the above
    38/73 www.stevenandrada.blogspot.com
  • 6. What are the dimension/s that defines a business?
    • Customers Groups, Customer Wants, Information
    • Customer Groups, Customer Needs, Information
    • Customer Groups, Customer Wants, Technology
    • Customer Groups, Customer Needs, Technology
    • None of the above
    36/73
  • Dimensions That Define a Business 37/73 www.stevenandrada.blogspot.com
    • Customers Groups, Customer Wants, Information
    • Customer Groups, Customer Needs, Information
    • Customer Groups, Customer Wants, Technology
    • Customer Groups, Customer Needs, Technology
    • None of the above
    6. What are the dimension/s that defines a business? 36/73
  • TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Meghann Zaragoza April 2011 http://kavellana.blogspot.com
  • 1. Marketing Information System (MIS) consists of the following except: http://kavellana.blogspot.com
    • People
    • Equipment
    • Information
    • Procedures
    • All of the above
  • 1. Marketing Information System (MIS) consists of the following: http://kavellana.blogspot.com
    • People, Equipment, Information
    • People, Information, Procedures
    • People, Equipment, Procedures
    • Procedures, Information, Equipment
    • None of the Above
  • Marketing Information System (MIS) http://kavellana.blogspot.com
    • Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
  • 1. Marketing Information System (MIS) consists of the following: http://kavellana.blogspot.com
    • People, Equipment, Information
    • People, Information, Procedures
    • People, Equipment, Procedures
    • Procedures, Information, Equipment
    • None of the Above
  • TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani / Meghann Zaragoza 15th April ’2011
  • #4: ____ is the set of consumers who have interest and access to a market offer.
    • A. Potential market
    • B. Available market
    • C. Target market
    • D. Penetrated market
    • E. None of the above
  • #4: The set of consumers who have interest and access to a market offer is a ___________ market?
    • A. Potential
    • B. Penetrated
    • C. Available
    • D. Target
    • E. None of the Above
  • Concept : What are the measures of market demand? Potential Market Target Market Penetrated Market Available Market consumers having interest, income and access consumers buying company’s product! qualified available market company decides to pursue consumers professing sufficient level of interest
  • Target Market: 90 Mn mobile phone users in prepaid loading business, up to P1.2B texts sent per day! 3 main networks targeting the mass market !
  • Penetrated market: Hapee Toothpaste" - Philippine-Made, World Class: Pedro's Faith Leads to Success! Penetrated market by challenging the foreign brand!
  • Available market: People belonging to different income group can assess the supermarkets… Available market: Supermarket!!!
  • Potential market: Philippines -Potential retirement destination! Is Philippine a potential market as retirement destination??
  • #4: The set of consumers who have interest and access to a market offer is the _______________ market?
    • A. Potential
    • B. Penetrated
    • C. Available
    • D. Target
    • E. None of the Above
  • / Meghann Zaragoza
  •  
  • 3. The following are completely correct measurements of customer satisfaction except ___________?
    • Customer Loss Rate, Mystery Shopper
    • Monitor Competitve Performance, Periodic Survey
    • Consumer Loss Rate, Product Testing
    • Customer Loss Rate, Periodic Status
    • Mystery Shopper, Periodic Survey
  •  
  •  
  • 3. The following are completely correct measurements of customer satisfaction except?
    • Customer Loss Rate, Mystery Shopper
    • Monitor Competitve Performance, Periodic Survey
    • Consumer Loss Rate, Product Testing
    • Customer Loss Rate, Periodic Status
    • Mystery Shopper, Periodic Survey
  • TOP 10 Learning Questions for Chapter 5: Creating Customer Value, Satisfaction, and Loyalty Cabunilas, Michelle M. / Meghann Zaragoza 15 April 2011 http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
  • 7. It is the process of building, maintaining, and using customer databases to contact, transact, and build customer relationships.
    • Database Marketing
    • Customer Database
    • Marketing
    • Retention
    • None of the Above
    http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
  • 7. It is the process of building, maintaining, and using customer databases to contact, transact, and build customer relationships.
    • Database Managing
    • Database Marketing
    • Customer Databasing
    • Customer Managing
    • None of the Above
    http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
  • Concept 9: Database Marketing http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed. Collection of information about customers that is current, accessible, and actionable for marketing purposes. Process of building, maintaining, and using customer databases to contact, transact, and build customer relationships.
  • 7. It is the process of building, maintaining, and using customer databases to contact, transact, and build customer relationships.
    • Database Managing
    • Database Marketing
    • Customer Databasing
    • Customer Managing
    • None of the Above
    http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
  • Analyzing Consumer Markets Rustie M. Fidel / Meghann Zaragoza April 15, 2011 Top 10 Learning Questions for Chapter 06 : http://rustie27.blogspot.com/
  • 4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves.
    • Self Esteem
    • Self Concept
    • Lifestyle
    • Life Cycle Stage
    • Personality
    http://rustie27.blogspot.com/
  • 4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves.
    • Self Esteem
    • Self Concept
    • Self Evaluation
    • Self Image
    • Self Mastery
    http://rustie27.blogspot.com/
  • Concept # 4 Personal Factors Age Self Concept Lifestyle Values Life Cycle Stage Occupation Wealth Personality http://rustie27.blogspot.com/
  • 4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves.
    • Self Esteem
    • Self Evaluation
    • Self Concept
    • Self Image
    • Self Mastery
    http://rustie27.blogspot.com/
  • TOP 10 Learning Questions for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon 15 April 2011
  • 6. What is not included in the model of consumer behavior?
    • A. Purchase Factor
    • B. Market Stimuli
    • C. Consumer Psychology
    • D. None of the Above
    • E. Two of the Above
  • 6. What is NOT included in the model of consumer behavior?
    • A. Purchase Factor
    • B. Market Stimuli
    • C. Consumer Psychology
    • D. Buying Decision Process
    • E. None of the Above
  • Model of Consumer Behavior Market Stimuli Other Stimuli Consumer Characteristics Consumer Psychology Buying Decision Process Purchase Decision Kotler, Keller. Marketing Management, 13 th Edition. Concept 7:
  • Model of Consumer Behavior Market Stimuli Other Stimuli Consumer Characteristics Consumer Psychology Buying Decision Process Purchase Decision Kotler, Keller. Marketing Management, 13 th Edition. Concept 7:
  • 6. What is NOT included in the model of consumer behavior?
    • A. Purchase Factor
    • B. Market Stimuli
    • C. Consumer Psychology
    • D. Buying Decision Process
    • E. None of the Above
  • / Meghann Zaragoza
  • NO ORIGINAL QUESTION
  • 9 . Which among the following is NOT a factor that affects buyer-supplier relationships?
    • Availability of Alternatives
    • Availability of Market Supply
    • Importance of Supply
    • Complexity of Supply
    • Supply Market Dynamism
  •  
  •  
  •  
  •  
  • 9 . Which among the following is NOT a factor that affects buyer-supplier relationships?
    • Availability of Alternatives
    • Availability of Market Supply
    • Importance of Supply
    • Complexity of Supply
    • Supply Market Dynamism
  • http://sheilanorturingan.blogspot.com Chapter 10 / Chapter 8 Identifying Market Segments &Targets Sheilanor C. Turingan / Meghann Zaragoza April 14, 2011 TOP 10 Learning Questions for
  • 6. Which of the following statements is true:
    • Achievers favor products which demonstrate success to family or peers.
    • Experiencers seek durability, functionality and value.
    • Thinkers spend income on fashion, entertainment and socializing.
    • Innovators are sophisticated, active people with high-self esteem.
    • All of the above
    http://sheilanorturingan.blogspot.com
  • 6. Which of the following statements is true:
    • Achievers favor products which demonstrate success to family or peers.
    • Experiencers seek durability, functionality and value.
    • Innovators spend income on fashion, entertainment and socializing.
    • Thinkers are sophisticated, active people with high-self esteem.
    • All of the above
    http://sheilanorturingan.blogspot.com
  • Activities Lifestyle How to divide a market into segments? Values http://sheilanorturingan.blogspot.com Psychographic
  • How to better understand consumers? PSYCHOGRAPHIC SEGMENTATION http://sheilanorturingan.blogspot.com Innovators Thinkers Achievers Experiencer
    • 4 GROUPS
    • Achievers favor products which demonstrate success to family or peers
    • Thinkers seek durability, functionality and value.
    • Experiencers spend income on fashion, entertainment and socializing.
    • Innovators are sophisticated, active people with high self-esteem.
    How to better understand consumers? PSYCHOGRAPHIC SEGMENTATION http://sheilanorturingan.blogspot.com
  • 6. Which of the following statements is true:
    • Achievers favor products which demonstrate success to family or peers.
    • Experiencers seek durability, functionality and value.
    • Innovators spend income on fashion, entertainment and socializing.
    • Thinkers are sophisticated, active people with high-self esteem.
    • All of the above
    http://sheilanorturingan.blogspot.com
  • TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets Myrtle Frantilla/Meghann Zaragoza April 14, 2011 http://myrtlefrantilla.blogspot.com /
  • 3. A market segment consists of a group of customers who share a similar set of needs and wants. http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com / A. B. True False
  • 3. MODIFIED TRUE OR FALSE. A market segment consists of a group of customers who share a similar set of needs and wants .
    • True
    • needs and demands
    • demands and wants
    • False
    • None of the Above
    http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com /
  • Market Segment
    • Targeting a group of customers
    • who share a similar set of
    • needs and wants.
    http://myrtlefrantilla.blogspot.com /
  • 3. MODIFIED TRUE OR FALSE. A market segment consists of a group of customers who share a similar set of needs and wants .
    • True
    • needs and demands
    • demands and wants
    • False
    • None of the Above
    http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com /
  • TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan April 2011 http://taeyangxinyi.blogspot.com
  • 5. In Brand Element Choice Criteria, the brand MR. CLEAN is an example of the criteria:
    • Memorable
    • Meaningful
    • Likeable
    • Recognizable
    • Credible
    http://taeyangxinyi.blogspot.com
  • 5. In Brand Element Choice Criteria, the brand MR. CLEAN is more likely an example of which two criteria:
    • Memorable and Meaningful
    • Meaningful and Likeable
    • Likeable and Recognizable
    • Memorable and Credible
    • Credible and Recognizable
    http://taeyangxinyi.blogspot.com
  • Brand Element Choice Criteria Guidelines in choosing your brand element
    • Memorable
      • easily recalled and recognized
    • Meaningful
      • credible and suggestive of corresponding category
    • Likable
      • appealing (visually, verbally, etc.)
    http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed.
  • The Likable criteria is a brand element being appealing to the customer
    • Likable
      • appealing (visually, verbally, etc.)
    http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. Likable visually & verbally. The brand name and logo of the detergent brand brings to mind cleanliness with its simplicity; plus it shows power of the product to do as it promises “to clean”, with the muscled man in the logo
  • 5. In Brand Element Choice Criteria, the brand MR. CLEAN is more likely an example of which two criteria:
    • Memorable and Meaningful
    • Meaningful and Likeable
    • Likeable and Recognizable
    • Memorable and Credible
    • Credible and Recognizable
    http://taeyangxinyi.blogspot.com
  • TOP 10 Questions for Chapter 10: Crafting the Brand Positioning Anna Katrina L. Guray / Meghann Zaragoza April 15, 2011 http://annaguray06.blogspot.com
  • 6. The following are means for Product Managers to stimulate sales EXCEPT:
    • Price Cut
    • Sales Promotions
    • Personnel Trainings
    • All of the above
    • None of the above
    Question w/ Answer http://annaguray06.blogspot.com
  • 6. The following are means for Product Managers to stimulate sales EXCEPT:
    • Price Cut
    • Good Services
    • Personnel Trainings
    • Sales Promotions
    • All of the Above
    Question #6 http://annaguray06.blogspot.com
  • How Product Managers can stimulate sales? Concept 6: Marketing Program Modifications PRICE CUT MORE OUTLETS MORE ADVERTISING MEANS http://annaguray06.blogspot.com
  • How Product Managers can stimulate sales? Concept 6: Marketing Program Modifications SALES PROMOTIONS GOOD SERVICES http://annaguray06.blogspot.com
  • 6. The following are means for Product Managers to stimulate sales EXCEPT:
    • Price Cut
    • Good Services
    • Personnel Trainings
    • Sales Promotions
    • All of the Above
    Question #6 http://annaguray06.blogspot.com
  • / Meghann Zaragoza
  •  
  • 6. Which statement is TRUE?
    • A mass-marketing strategy is the design of the new product for the middle of the market.
    • A mass-marketing strategy is the launch of the two or more products simultaneously to capture two or more parts of the market.
    • A multiple-marketing strategy is the design of the new product for the middle of the market.
    • A multiple=marketing strategy is the design of the new product to meet the preferences of one of the corners of the market.
    • None of the Above
  •  
  • 6. Which statement is TRUE?
    • A mass-marketing strategy is the design of the new product for the middle of the market.
    • A mass-marketing strategy is the launch of the two or more products simultaneously to capture two or more parts of the market.
    • A multiple-marketing strategy is the design of the new product for the middle of the market.
    • A multiple=marketing strategy is the design of the new product to meet the preferences of one of the corners of the market.
    • None of the Above
  • TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao / Meghann Zaragoza April 2011
  • 5. Define _____ and opponents is one of the strategies of a market Challenger.
    • Strategic Innovation
    • Strategic Implementation
    • Strategic Objective
    • None of the above
    • All of the above
  • 5. Defining _____ and opponents is one of the strategies of a market niche.
    • Strategic Innovations
    • Strategic Implements
    • Strategic Objectives
    • None of the above
    • All of the above
  • How market challengers strategies Market Leader Define Strategic Objective and opponents Choose general attack strategy Choose specific attack strategy
  • Most aim to increase market share!
    • Decide whom to attack!
    Define Strategic Objective and opponents Choose general attack strategy Choose specific attack strategy
        • Market Leader
        • Firm’s own size
        • underfinanced
        • and not doing
        • the job
        • small and local
        • firms
  • 5. Defining _____ and opponents is one of the strategies of a market niche.
    • Strategic Innovations
    • Strategic Implements
    • Strategic Objectives
    • None of the above
    • All of the above
  • TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
  • 1. It is the a classification of product based on use and shopping habits of customers?
    • Durability and Tangibility
    • Industrial Goods
    • Consumer Goods
    • Homo/Heterogeneous Goods
    • None of the above
  • 1. It is the a classification of product based on use and shopping habits of customers?
    • Durable Goods
    • Industrial Goods
    • Consumer Goods
    • Homo/Heterogeneous Goods
    • None of the above
  • Concept 4: Market Survival Mix of Different Product Classifications – Use (Consumer Goods)
    • Consumer Goods for end users’ consumption on the basis of shopping habits.
    http://www.slideshare.net/ivyvillamor Convenience Shopping Specialty Unsought
  • 1. It is the a classification of product based on use and shopping habits of customers?
    • Durable Goods
    • Industrial Goods
    • Consumer Goods
    • Homo/Heterogeneous Goods
    • None of the above
  • TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao / Meghann Zaragoza April 2011 rgwenceslao.blogspot.com
  • 9. Which of the following is a determinant of service quality? 4
    • Reliability
    • Sympathy
    • Responsibility
    • Intangibles
    • All of the above
  • 9. Which of the following is a determinant of service quality? 4
    • Reliability
    • Sympathy
    • Responsibility
    • Tangibility
    • All of the above
  • 9. Determinants of Service Quality 12 Reliability Responsiveness Assurance Empathy Tangibles
  • 9. Which of the following is a determinant of service quality? 4
    • Reliability
    • Sympathy
    • Responsibility
    • Tangibility
    • All of the above
  • TOP 10 Learning Questions Ch 14: Developing Pricing Strategies and Programs Bohong Li April 15 ,2011
  • 3. “Estimate costs” is one of the six steps in setting price. In the following steps, _____is the step after “estimate costs”?
    • A. Determine demand
    • B. Select pricing method
    • C. Analyze competitor price mix
    • D. Select the price objective
    • E. Select final price
  • 3. “Estimate costs” is one of the six steps in setting price. In the following steps, which comes AFTER “estimate costs”?
    • A. Determine demand
    • B. Select pricing method
    • C. Analyze competitor price mix
    • D. Select the price objective
    • E. Select final price
  • Concept 2: Steps in Setting Price
    • Select the price objective
    • Determine demand
    • Estimate costs
    • Analyze competitor price mix
    • Select pricing method
    • Select final price
  • 3. “Estimate costs” is one of the six steps in setting price. In the following steps, which comes AFTER “estimate costs”?
    • A. Determine demand
    • B. Select pricing method
    • C. Analyze competitor price mix
    • D. Select the price objective
    • E. Select final price
  • TOP 10 Learning Questions for Chapter 15: Designing and Managing Integrated Marketing Channels Medina, Anna Liza O. April 15,2011 http://annalimedina.blogspot.com
  • 3. Identify the one phrase which does not pertain to channel member functions
    • Gathering of Information
    • Develop and disseminate persuasive communication
    • Reach agreements on price and terms
    • Budgeting and Planning
    • Assume risks
    • Provide for storage
    • Provide for buyers payment of bills
    • Oversee actual transfer of ownership
    http://annalimedina.blogspot.com Answer
  • 3. Identify the one phrase which does not pertain to channel member functions
    • Developing and Disseminating Persuasive Communication
    • Budgeting and Planning
    • Assuming Risks
    • Providing for Storage
    • None of the Above
    http://annalimedina.blogspot.com
  • 3. Identify the one phrase which does not pertain to channel member functions
    • Developing and Disseminating Persuasive Communication
    • Budgeting and Planning
    • Assuming Risks
    • Providing for Storage
    • None of the Above
    http://annalimedina.blogspot.com
  • TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales / Meghann Zaragoza April 14, 2011
  • All listed are major types of retailer except:
    • Superstore
    • Convenience Store
    • Bazaar
    • Catalog Showroom
    • Discount Store
    Question 10
  • Listed below are examples of completely major types of retailer except:
    • A. Greenhills Bazaar
    • B. Ministop
    • C. Ikea Furniture Store
    • D. Avon
    • E. SM Supermarket
    Question 10
  • Specialty Store
    • - Limited product lines such as jewelry or men’s clothing
    Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
  • Department Store
    • Wide variety of product lines
    Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
  • Supermarket
    • Wide range of food, toiletries, and other basic household items
    Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
  • Convenience Store
    • - Similiar to a supermarket, but at a smaller scale
    • - Usually located in residential areas
    • - Provide customers convenient place and time to buy needed items
    Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
  • Discount Store
    • - wide variety of merchandise at low prices
    Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
  • Off-price Retailer
    • - Goods priced below regular retail prices.
    Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
  • Superstore
    • specializes in a range of related products
    • huge selling space
    • Can be selling either gen. merchandise or specialty stores
    Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
  • Catalog Showroom
    • Small area for display, big area for warehousing
    • Has declined since the boom of online shopping
    Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer
  • Catalog Showroom
    • Small area for display, big area for warehousing
    • Has declined since the boom of online shopping
    Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer / Zaragoza
  • Listed below are examples of completely major types of retailer except:
    • A. Greenhills Bazaar
    • B. Ministop
    • C. Ikea Furniture Store
    • D. Avon Cosmetics
    • E. SM Supermarket
    Question 10
  • TOP 10 Learning Questions for Ch 17: Designing and Managing Integrated Marketing Communication Jan Kenneth Obar / Meghann Zaragoza April 15, 2011 http://jankenneth-obar.blogspot.com
  • 7. Which is not an example of challenges in developing global communications program
    • Alcoholic beverages cannot be advertised or sold in Muslim countries.
    • In some countries no Ads may be directed at children under 12
    • Comparative ads are common in some countries but is illegal in other countries.
    • Water is more expensive than oil in the middle eastern countries.
    • Restrictions to tobacco products in most countries
    http://jankenneth-obar.blogspot.com
  • 7. Which is not an example of challenges in developing global communications program?
    • Alcoholic Beverages cannot be advertised or sold in Muslim countries.
    • In some countries, no Ads may be directed to Children under 12 years of age.
    • Comparative Ads are common in some countries but is illegal in other countries.
    • Restrictions to tobacco products and its advertisement in most countries.
    • None of the Above
    http://jankenneth-obar.blogspot.com
  • Multinational companies wrestle with challenges in developing global communications program. http://jankenneth-obar.blogspot.com
  • Many products are restricted or forbidden in certain parts of the world. Product Alcoholic beverages cannot be advertised or sold in Muslim countries. Tobacco Products restrictions Market Segment In some countries (Norway and sweden) no ads can be directed at children under 12. Style Comparative ads are common in Us and Brazil and India.l http://jankenneth-obar.blogspot.com
  • 7. Which is not an example of challenges in developing global communications program?
    • Alcoholic Beverages cannot be advertised or sold in Muslim countries.
    • In some countries, no Ads may be directed to Children under 12 years of age.
    • Comparative Ads are common in some countries but is illegal in other countries.
    • Restrictions to tobacco products and its advertisement in most countries.
    • None of the Above
    http://jankenneth-obar.blogspot.com
  • Chapter 17 Designing and Managing Integrated Marketing Yang Zhao / Meghann Zaragoza April. 2011 http://zhaointote.blogspot.com/ TOP 10 Learning Question for
  • 8.Correct contribution of an effectively trained company sales force
    • Increased stock position
    • Enthusiasm building
    • Missionary selling
    • High credibility
    • Key account management
    http://zhaointote.blogspot.com/
  • 8. The following are the four important personal selling contributions of an effectively trained company sales force except ____________?
    • Increased stock position
    • Enthusiasm building
    • Missionary selling
    • High credibility
    • Key account management
    http://zhaointote.blogspot.com/
  • Personal selling
    • Increased stock position.
    • Enthusiasm building
    • Missionary Selling
    • Key Account Management
    http://zhaointote.blogspot.com/
  • Four Important Contribution in Personal selling
    • Increased stock position
    • Sales reps can persuade dealers to take more stock and devote mote
    • shelf space to the company’s brand.
    • Enthusiasm building
    • Sales reps can building dealer enthusiasm by dramatizing planned advertising and sales promotion backup
    • Missionary Selling
    • Sales reps can sign up more dealers
    • Key Account Management
    • Sales Reps can take responsibility for growing business with the most important accounts.
    http://zhaointote.blogspot.com/
  • 8. The following are the four important personal selling contributions of an effectively trained company sales force except ____________?
    • Increased stock position
    • Enthusiasm building
    • Missionary selling
    • High credibility
    • Key account management
    http://zhaointote.blogspot.com/
  • TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo / Meghann Zaragoza April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo
  • 4. In developing an ad campaign, which of these steps that marketers employ involves consideration of the advertising medium (tv, print & radio)?
    • Message generation and evaluation
    • Creative development and execution
    • Social-responsibility review
    • All of the above
    • None of the above
    http://ph.linkedin.com/in/francisbensoncabehugo
  • 4. In developing an ad campaign, which of these steps that marketers employ involves consideration of the advertising medium (tv, print & radio)?
    • Message generation and evaluation
    • Creative development and execution
    • Message creation and evaluation
    • Social-responsibility review
    • None of the above
    http://ph.linkedin.com/in/francisbensoncabehugo
  • A good ad focuses on 1 or 2 core selling propositions! http://ph.linkedin.com/in/francisbensoncabehugo
  • The ad’s impact depends not only on what it says, but often more important, how it says it. http://ph.linkedin.com/in/francisbensoncabehugo Creative development and Execution
  • Advertisers must be sure advertising do not overstep social & legal norms http://ph.linkedin.com/in/francisbensoncabehugo Social responsibility review
  • 4. In developing an ad campaign, which of these steps that marketers employ involves consideration of the advertising medium (tv, print & radio)?
    • Message generation and evaluation
    • Creative development and execution
    • Message creation and evaluation
    • Social-responsibility review
    • Creative development and implementation
    http://ph.linkedin.com/in/francisbensoncabehugo
  • TOP 10 Learning Questions for Ch18: Managing Mass Communications Ira A. Ong / Meghann Zaragoza April 2011
  • 10. All are examples of consumer sales promotion except for . . .
    • Free samples
    • Coupon
    • Sales contest
    • Patronage awards
    • Gifts
  • 10. All are examples of consumer sales promotion except for . . .
    • Patronage Awards
    • Coupon
    • Sales contest
    • Prizes
    • Gifts
  • There is more to consumer sales promotion than free samples! Gifts Patronage Awards Tie In & Cross Promotions Reference: Philip Kotler’s Marketing Management, 13 th edition
  • Trade promotion is carried out through… Price off Freebies Advertising Allowance Reference: Philip Kotler’s Marketing Management, 13 th edition
  • Major business and sales force promotion tools are… Specialty Advertising (Corporate Giveaways) Sales Contest Reference: Philip Kotler’s Marketing Management, 13 th edition
  • 10. All are examples of consumer sales promotion except for . . .
    • Patronage Awards
    • Coupon
    • Sales contest
    • Prizes
    • Gifts
  • TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte / Meghann Zaragoza April 2011 http://carolinequarte.blogspot.com/
  • 5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________. http://carolinequarte.blogspot.com/ Answer
    • Make sure that success is near
    • Make sure that success is easy
    • Make sure that success is measurable
    • Make sure that success is simple
  • 5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________. http://carolinequarte.blogspot.com/ Question
    • Make sure that success is tangible
    • Make sure that success is feasible
    • Make sure that success is measurable
    • Make sure that success is possible
    • None of the Above
  • To Have an Effective Direct Mail Campaign:
    • The objectives should be established
    • Target the best prospects
    • Develop a catchy brand element
    http://carolinequarte.blogspot.com/
  • You want to be able to measure your success and you want to track your results.
    • Test elements
    • Proper execution
    • Make sure that success is measurable
    http://carolinequarte.blogspot.com/
  • 5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________. http://carolinequarte.blogspot.com/ Answer
    • Make sure that success is tangible
    • Make sure that success is feasible
    • Make sure that success is measurable
    • Make sure that success is possible
    • None of the Above
  • TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon / Meghann Zaragoza April 15, 2011 http://louiemarkquizon.blogspot.com
  • 7. ________ is an individual’s decision to become a regular user of the product
    • Awareness
    • Interest
    • Evaluation
    • Trial
    • Adoption
    http://louiemarkquizon.blogspot.com
  • 7. ________ is an individual’s decision to become a regular user of the product
    • Awareness
    • Assimilation
    • Adaption
    • Adoption
    • Acceptance
    http://louiemarkquizon.blogspot.com
  • http://louiemarkquizon.blogspot.com How does a Consumer Adopt to a New Product and Service?
  • http://louiemarkquizon.blogspot.com The consumer becomes aware of the innovation but lacks information about it
  • http://louiemarkquizon.blogspot.com The consumer is stimulated to seek information about the innovation
  • http://louiemarkquizon.blogspot.com The consumer considers whether to try the innovation
  • http://louiemarkquizon.blogspot.com The consumer tries the innovation to improve his or her estimate of its value
  • http://louiemarkquizon.blogspot.com The consumer decides to make full and regular use of the innovation
  • http://louiemarkquizon.blogspot.com Example: Juan’s adoption of Mang Inasal
  • http://louiemarkquizon.blogspot.com Example: Juan’s adoption of Mang Inasal
  • http://louiemarkquizon.blogspot.com Juan becomes aware of this new restaurant that serves Chicken Inasal at a low price…
  • http://louiemarkquizon.blogspot.com The low price and the unlimited rice intrigues him to seek more information…
  • http://louiemarkquizon.blogspot.com He contemplates on whether he will try the product…
  • http://louiemarkquizon.blogspot.com He tries the product to feed his curiousness…
  • http://louiemarkquizon.blogspot.com Juan likes Mang Inasal very much! He then decides to go there every Friday.
  • 7. ________ is an individual’s decision to become a regular user of the product
    • Awareness
    • Assimilation
    • Adaption
    • Adoption
    • Acceptance
    http://louiemarkquizon.blogspot.com
  • TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L. / Meghann Zaragoza April 14, 2011 www.leeaizabelsandel.blogspot.com
  • 1. The following are the stages of Internationalization. Except…
    • No regular export activities.
    • Market products/service internationally
    • Export via independent agents
    • Establish sales subsidiaries
    • Establish production facilities abroad
    www.leeaizabelsandel.blogspot.com
  • 1. The following are the stages of Internationalization. Except…
    • No regular export activities.
    • Market products/service internationally
    • Export via independent agents
    • Establish sales subsidiaries
    • None of the Above
    www.leeaizabelsandel.blogspot.com
  • 4 Stages of Internationalization Establish sales subsidiaries No regular export activity Export via independent agents Establish production facilities abroad Stage 1 Stage 2 Stage 3 Stage 4 www.leeaizabelsandel.blogspot.com
  • Marketing products or services internationally is a broad statement for stages 2 – 4. It is not part of the 4 stages of internationalization. (According to Kotler) Establish sales subsidiaries No regular export activity Export via independent agents Establish production facilities abroad Stage 1 Stage 2 Stage 3 Stage 4 www.leeaizabelsandel.blogspot.com
  • 1. The following are the stages of Internationalization. Except…
    • No regular export activities.
    • Market products/service internationally
    • Export via independent agents
    • Establish sales subsidiaries
    • None of the Above
    www.leeaizabelsandel.blogspot.com
  • TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano / Meghann Zaragoza April 14, 2011 miralynnserrano.blogspot.com
  • 7. In which STEP does the management determines the Causes of Serious Performance Deviations?
    • Goal Setting
    • Performance Measurement
    • Performance Diagnosis
    • Corrective Action
    • None of the above
    miralynnserrano.blogspot.com
  • 7. In which STEP does the management determine the Causes of Serious Performance Deviations?
    • Performance Analysis
    • Performance Measurement
    • Performance Diagnosis
    • Performance Assessment
    • None of the above
    miralynnserrano.blogspot.com
  • Marketing Control Done thru a CONTROL PROCESS miralynnserrano.blogspot.com A ) What do we want to achieve? B ) What is happening? C ) Why is it happening? D ) What should we do about it?
  • Goal Setting miralynnserrano.blogspot.com A ) What do we want to achieve? B ) What is happening? C ) Why is it happening? D ) What should we do about it?
  • Performance Measurement miralynnserrano.blogspot.com A ) What do we want to achieve? B ) What is happening? C ) Why is it happening? D ) What should we do about it?
  • Performance Diagnosis miralynnserrano.blogspot.com A ) What do we want to achieve? B ) What is happening? C ) Why is it happening? D ) What should we do about it?
  • 7. In which STEP does the management determine the Causes of Serious Performance Deviations?
    • Performance Analysis
    • Performance Measurement
    • Performance Diagnosis
    • Performance Assessment
    • None of the above
    miralynnserrano.blogspot.com
  • TOP Learning Questions for Kotler’s 22 Chapters Meghann Zaragoza April 29,2011 www.meghanngettingthere.blogspot.com