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Dissection c presentation Dissection c presentation Presentation Transcript

  • Bernice Yeung, Reporter Lindsay N. Green-Barber, ACLS Public Fellow, CIR Media Impact Analyst @WhimsicaLinds #DissectionC
  • “Rape in the Fields” “Violación de un Seuño” #DissectionC
  • It all starts with story… but some stories are hard to get. Invisibility Sensitive and vulnerable sources Social & political barriers #DissectionC
  • • Why film? • Why animation? • Why radio? The making of “Rape in the Fields" #DissectionC
  • Intentional distribution #DissectionC
  • CIR’s analytics #DissectionC
  • Impact News The New York Times ProPublica Poynter Investigative Reporting Workshop Research Tow Center Nieman Lab USC Media Impact Project Foundations Knight Foundation The Bill and Melinda Gates Foundation The Fledgling Fund #DissectionC
  • Challenges in Impact Analysis Lack of standards Question of engagement Overabundance of online analytics Offline activity #DissectionC
  • Phase 1: Needs Assessment Definition of Impact Conceptualization of Impact Method for tracking Impact Method for comparing across stories and platforms Community building #DissectionC
  • Impact = change in the status quo as a result of a direct intervention, be it a text article, a documentary film, or a live event. Conceptualization Macro Meso Micro #DissectionC
  • #DissectionC Reach Impac t After the story breaks
  • Internal communication: Weekly newsletter Blog posts Outcome Reports #DissectionC
  • #DissectionC
  • Next steps Data Testing & analysis Communications Community of practice #DissectionC
  • #DissectionC “Rape in the Fields” Impact assessment methodology Identify outcomes Macro: government response Meso: increased conversation Micro: increased awareness Identify processes Interviews with people Analyze qualitative data Discourse analysis
  • Solutions Summit • Key stakeholders • Potential solution model • Create a space for exchange #DissectionC
  • Outcomes Research Training Outreach/Cooperation #DissectionC
  • Organic pickup in media #DissectionC
  • Organic community screenings #DissectionC
  • Preliminary findings Key connectors in communities Rape crisis centers DA’s offices Film as space Screenings bring together communities Introduces sensitive issue in to conversation Film as evidence “Proof" of lack of information, used to support research #DissectionC
  • Sharable takeaways #DissectionC • Delivery matters - both method and mode • Reach through media is not equivalent to the reach of a story • Impact is a (sometimes long) process