WorkshopHow they’ll be run: What stands out in this? What could be better?Ask student is there anything you wrestled with, any questions you have for the group on how they would have handled it?Bio Readings (everyone read their bio – Critiques: What stood out. What could be better? What did you struggle with?)Read selections from Kirsners article http://www.boston.com/business/technology/innoeco/2011/09/social_media_advice_for_job-se.htmlLinkedin account – anyone who wants a group analysis and improvement.
Get feedback on videoName social media sites by year
What do blogs mean for public relations?What is pubic relations all about?Breaking NewsCoordination with blog announcement and traditional media.Listening and RespondingCrisis ManagementA new kind of thought leaderhipA new kind of influencer
http://www.pr-squared.com/Who is the core audience here. What are they doing well
http://www.livingstonbuzz.com/ Who is the core audience – what are they doing well?
What do blogs mean for advertising?
111 million viewers ($2.6 million)42 million viewers youtube
http://www.poynter.org/uncategorized/69328/the-11-layers-of-citizen-journalism/Open Source (crowdsource questions)The term generally is understood to mean a collaboration between a professional journalist and his/her readers on a story, where readers who are knowledgeable on the topic are asked to contribute their expertise, ask questions to provide guidance to the reporter, or even do actual reporting which will be included in the final journalistic product.Citizen Add-on Journalist:recruit citizen add-on contributions for stories written by professional journalists.Stand-alone citizen-journalism site: Edited version:A Web site that is separate from the core news brand. It means establishing a news-oriented Web site that is comprised entirely or nearly entirely of contributions from the community
Other issues that face online journalismSpeed of publicationSources/anonimityRumor and confirmation
Stop and debate.Why is wikileaks good? Why is wikileaks bad?
Gender - (e.g. mommy-blogging is a big phenomenon...)Ethnicity - African Americans heavily over-index on Twitter, for exampleIncome levels - Drives what technology they have access toAge - Are they tech aware, tech enabled, or tech dependent?So build 4-6 different profiles...based on the above...then get them thinking about:Device ownership - Do they have a PC? Broadband? Feature phone? Smart phone? iPad?Social media usage/behaviors - What do they actually do with the technology they have?(Get newsResearch products or storesLook for discounts or couponsLook for recipesBuy onlinePlay gamesLook at noodsWatch videos/movies)What kind of "community" member are they likely to be? (Forrester Technographic ladder)
About section/ProfileURL1 PostWill be graded on:Writing Style Content Strategy
Details<br />Launch a blog<br />One post per week<br />Two bye weeks plus Thanksgiving week<br />You can post more often!<br />Use your bio or creative bio<br />A good post should be b/t 250 and 500 word<br />
Pick a topic that’s unique to you.<br />But interesting to others<br />
Top # reasons lists work <br />Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specificpromise of what’s in store for the reader. A nice quantifiable return on attention invested goes a long way toward prompting action.<br />Top 10 Fast Food Recipes You Can Make at Home<br />12 Quick Tips To Search Google Like An ExpertSix Lessons I've Learned Since I Started Working for Myself<br />
Rules for Great Curation (by Kipp Bodnar)<br />Find the Best Content - Curation only works for a business if the person who creates the content also understands the industry extremely well. Industry knowledge enables content marketers to become reliable filters for the best content and information. The more content you discard, the more relevant the final curated content will be. <br />Add Value - It is often not enough to simply curate content for use on a business blog or for sharing through a social media channel. Be sure to add commentary and insights that help to add more value to the curated content. This added insight will make the content even more interesting and relevant to the reader.<br />Attribute - Just like writing a blog post or creating other forms of online content, it is critical that you properly attribute the original source of the curated content. This attribution is typically done by providing clear links to the original content on the creator's website. Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6800/A-Marketer-s-Guide-to-Content-Curation.aspx#ixzz12iBdjzYQ<br />Find your audience<br />