Writing for Social Media & Blogs


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An introduction for my communications class on writing for social media and blogs.

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  • WorkshopHow they’ll be run: What stands out in this? What could be better?Ask student is there anything you wrestled with, any questions you have for the group on how they would have handled it?Bio Readings (everyone read their bio – Critiques: What stood out. What could be better? What did you struggle with?)Read selections from Kirsners article http://www.boston.com/business/technology/innoeco/2011/09/social_media_advice_for_job-se.htmlLinkedin account – anyone who wants a group analysis and improvement.
  • http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
  • Get feedback on videoName social media sites by year
  • What do blogs mean for public relations?What is pubic relations all about?Breaking NewsCoordination with blog announcement and traditional media.Listening and RespondingCrisis ManagementA new kind of thought leaderhipA new kind of influencer
  • http://www.pr-squared.com/Who is the core audience here. What are they doing well
  • http://www.livingstonbuzz.com/ Who is the core audience – what are they doing well?
  • What do blogs mean for advertising?
  • 111 million viewers ($2.6 million)42 million viewers youtube
  • http://www.adweek.com/adfreak
  • http://adrants.com/
  • http://adsoftheworld.com/blog
  • http://www.copyblogger.com/
  • http://edwardboches.com/http://www.adverveblog.com/
  • www.pbs.org/mediashift/
  • http://onlinejournalismblog.com/
  • http://wiredjournalists.com/page/about-1
  • http://wiredjournalists.com/page/about-1Observations on digital media by the faculty and staff of the Knight Digital Media Center at UC Berkeley.
  • http://www.niemanlab.org/http://journalismdegree.org/2009/top-50-journalism-blogs/
  • http://www.poynter.org/uncategorized/69328/the-11-layers-of-citizen-journalism/Open Source (crowdsource questions)The term generally is understood to mean a collaboration between a professional journalist and his/her readers on a story, where readers who are knowledgeable on the topic are asked to contribute their expertise, ask questions to provide guidance to the reporter, or even do actual reporting which will be included in the final journalistic product.Citizen Add-on Journalist:recruit citizen add-on contributions for stories written by professional journalists.Stand-alone citizen-journalism site: Edited version:A Web site that is separate from the core news brand. It means establishing a news-oriented Web site that is comprised entirely or nearly entirely of contributions from the community
  • Other issues that face online journalismSpeed of publicationSources/anonimityRumor and confirmation
  • Stop and debate.Why is wikileaks good? Why is wikileaks bad?
  • Gender - (e.g. mommy-blogging is a big phenomenon...)Ethnicity - African Americans heavily over-index on Twitter, for exampleIncome levels - Drives what technology they have access toAge - Are they tech aware, tech enabled, or tech dependent?So build 4-6 different profiles...based on the above...then get them thinking about:Device ownership - Do they have a PC? Broadband? Feature phone? Smart phone? iPad?Social media usage/behaviors - What do they actually do with the technology they have?(Get newsResearch products or storesLook for discounts or couponsLook for recipesBuy onlinePlay gamesLook at noodsWatch videos/movies)What kind of "community" member are they likely to be? (Forrester Technographic ladder)
  • About section/ProfileURL1 PostWill be graded on:Writing Style Content Strategy
  • Writing for Social Media & Blogs

    1. 1. Class 2: Blogs &Social Media Writing<br />
    2. 2.
    3. 3. Writing for social media <br />and blogs<br />
    4. 4.
    5. 5. Workspace<br />
    6. 6. Intimacy<br />“When I was repairing my house – Norman’s Hardware was very helpful “<br />
    7. 7. Scale<br />
    8. 8.
    9. 9. Components <br />of social and<br />emerging<br />channels<br />
    10. 10. Components<br />Style<br />Tone<br />Connection<br />
    11. 11. Risks<br />error<br />copyright<br />failure<br />
    12. 12. Blogs<br />and <br />Public Relations<br />
    13. 13. Workspace<br />
    14. 14. Audience & Influence<br />Who are all these people? <br />
    15. 15. Forrester Research: Social User Breakdown<br />Josh Bernoff <br />Charlene Li<br />
    16. 16.
    17. 17.
    18. 18. Profile of an Influencer<br />@chrisbrogan<br />
    19. 19. http://edwardboches.com/<br />
    20. 20.
    21. 21. Blogs<br />and <br />Advertising<br />
    22. 22. Workspace<br />
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30. Blogs<br />and <br />Journalism<br />
    31. 31. Workspace<br />
    32. 32.
    33. 33.
    34. 34.
    35. 35.
    36. 36.
    37. 37. Citizen Journalism<br />Public Comments<br />Open-source Reporting<br />Citizen Add-on Journalist<br />The Citizen Blog<br />Stand-alone citizen-journalism site<br />Wiki Journalism<br />
    38. 38.
    39. 39.
    40. 40. Emerging issues<br /><ul><li>Speed of publication
    41. 41. Sources/anonymity
    42. 42. Rumor and confirmation </li></li></ul><li>
    43. 43. Time for a Break?<br />
    44. 44. 80 percent of employers use social media for recruitment.<br />
    45. 45. What will <br /> employers find<br />when <br />they Google<br />you?<br />Will you stand out?<br />
    46. 46. The<br />Assignment<br />
    47. 47. Details<br />Launch a blog<br />One post per week<br />Two bye weeks plus Thanksgiving week<br />You can post more often!<br />Use your bio or creative bio<br />A good post should be b/t 250 and 500 word<br />
    48. 48. Pick a topic that’s unique to you.<br />But interesting to others<br />
    49. 49.
    50. 50. Case Studies<br />
    51. 51. Fail-safe topics<br /><ul><li>Solve a problem / offer advice
    52. 52. Top ten lists
    53. 53. Reviews
    54. 54. Observations about trends/ culture
    55. 55. Respond to someone else’s blog
    56. 56. Curate
    57. 57. Research
    58. 58. Polling</li></li></ul><li>Offer Advice/Expertise: Accenture<br />
    59. 59. Top # reasons lists work <br />Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specificpromise of what’s in store for the reader. A nice quantifiable return on attention invested goes a long way toward prompting action.<br />Top 10 Fast Food Recipes You Can Make at Home<br />12 Quick Tips To Search Google Like An ExpertSix Lessons I've Learned Since I Started Working for Myself<br />
    60. 60. Reviews<br />
    61. 61. Rules for Great Curation (by Kipp Bodnar)<br />Find the Best Content - Curation only works for a business if the person who creates the content also understands the industry extremely well. Industry knowledge enables content marketers to become reliable filters for the best content and information. The more content you discard, the more relevant the final curated content will be. <br />Add Value - It is often not enough to simply curate content for use on a business blog or for sharing through a social media channel. Be sure to add commentary and insights that help to add more value to the curated content. This added insight will make the content even more interesting and relevant to the reader.<br />Attribute - Just like writing a blog post or creating other forms of online content, it is critical that you properly attribute the original source of the curated content. This attribution is typically done by providing clear links to the original content on the creator's website. Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6800/A-Marketer-s-Guide-to-Content-Curation.aspx#ixzz12iBdjzYQ<br />Find your audience<br />
    62. 62. Influence<br />
    63. 63. Profile of a standard user<br />
    64. 64.
    65. 65. Due Next Week:<br />Start your blog<br />Tumbler: http://www.tumblr.com/<br />Wordpress: http://wordpress.org/<br />Blogger: http://www.blogger.com/home<br />
    66. 66. What I’m looking for:<br />Strong writing style <br />Clear content strategy<br />A unique voice<br />Perfect grammar<br />Use of keywords and SEO<br />