Strategy
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Strategy

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    Strategy Strategy Presentation Transcript

    • Writing a Marketing or Communications PlanSituation Objectives Strategies Tactics CostsAnalysis
    • Situation Objectives Strategies Tactics CostsAnalysis Audience | Defining your target audience
    • Situation Objectives Strategies Tactics CostsAnalysis Audience | Developing an audience profile 1. Demographics 2. Values 3. Current experience with your product/brand 4. Current perceptions of your product brand 5. Primary channels of communications / influence 6. Decision Process
    • Situation Objectives Strategies Tactics CostsAnalysis Identify your Competitors
    • Situation Objectives Strategies Tactics CostsAnalysis Identify SWOT analysis
    • Strengths WeaknessesOpportunities Threats
    • Strengths WeaknessesOpportunities Threats
    • Situation Objectives Strategies Tactics CostsAnalysis Objectives should be SMART… Specific Measureable Achievable Resource Driven / Realistic Timed
    • Specific. Measureable. Achievable. Resource Driven.Timed
    • Specific. Measureable. Achievable. Resource Driven.Timed
    • Situation Objectives Strategies Tactics CostsAnalysis Situation Using what you now know about: Analysis How do you plan on achieving: Objectives
    • Situation Objectives Strategies Tactics CostsAnalysis What specific channels/efforts canwe use to implement the strategies?
    • Situation Objectives Strategies Tactics CostsAnalysis Financial Costs Human Resource Costs Political Costs
    • Situation Objectives Strategies Tactics EvaluationAnalysis What are you going to measure? For how long? What will it tell you?
    • Next Week: ThanksgivingTwo Weeks: Strategy Doc & Blog ShowcaseThree Weeks: Final Project Presentations