• What is Twitter?
• How does it work?
• What is a Tweet?
• Why do we Tweet?
• What to Tweet?
• Who can read your
Well, Twitter is the fastest way to get real time
information from around the world.
Microblogging- What is going in your mind, express in 140 characters.
Sports, Politics, Music, Friends and Family
It’s like a newspaper, if you follow the right people. Headlines- Short and Sweet.
TWITTER BRINGS YOU CLOSER IN REAL TIME WHAT MATTERS
Basic Twitter Vocabulary
Twitter Handle: Also known as a username. This is the name you select to represent yourself.
To Follow: To subscribe to someone’s updates on Twitter. You do this by clicking the “Follow”
that specific person’s Twitter page
Follower: A person who has subscribed to receive your updates. You can see your total number
followers on your Twitter profile page.
different types of updates.)
@Reply: A public message sent from one Twitter user to another by putting @USERNAME at the
beginning of the tweet.
Direct Message (or DM): A private message sent from one Twitter user to another by either
“message” link on their profile.
Tweet-up: An event specifically organized for Twitter-users to meet up and network, usually
Hashtag (#): A tool to aggregate the conversation surrounding an event or theme. Created by
a # with a word, acronym or phrase (#WORD).
Retweet (or RT):To repeat what someone else has already tweeted. People do this if someone
something especially valuable and they want their own network to see the information too.
(Example: Retweet @USERNAME: Check out this cool resource).
Who Can See My
Your followers can read your tweets, the moment you post
When you tweet, it will show up in each follower’s tweet stream –
the Home screen on Twitter.com along with the tweets of
everyone else they follow.
If you start your tweet with someone’s username - @MoMarkRewards, for
example - then the rule of who sees your tweet changes. starting with the
@username limits the audience
Twitter from a Business Perspective
Twitter is a relationship building and relationship
maintenance tool; the most obvious business
use of Twitter is to meet potential customers and leads the
same way you would at networking event or
However, you can also use it to:
1) Develop and promote your brand
2) Interact with your customer base
3) Track what people are saying about your company and
4) Create buzz around upcoming events
5) Help individual employees act as liaisons to the public
6) Promote other content you’ve created, including
blog posts or podcasts.
Unlike Facebook, you don’t have to make a personal account to
make a brand account on Twitter.
Marketing yourself or your business on Twitter takes time, but it is a must.
HOW TO PROMOTE YOUR BUSINESS ON
Use Twitter for Public Relations
- Develop relationships with reporters, bloggers and other media people through Twitter.
Reporters and big-time bloggers are incredibly active in social networks, especially when
gathering information for stories.
Twitter to build fan base
- Develop a connection with your customers by interacting with
them, organizing contests, giving away freebies to people who often engage with
Use Twitter for building Customer Loyalty
- Turn your fans into customers, once you have followers, It’s the time to turn
them into your customers.
Promoted Accounts and Promoted Tweets!
how Brands use Twitter?
Interact with people.
Tweet with relevant hashtags
3-4 Tweets daily
2. Tweet actively on Saturday and Sunday.
3. Use fun hashtags. Crack jokes. Don’t make it sound very professional. Examples:
Expand Your Audience With
Hashtags are a very important part of
Hashtags appear in tweets to identify a common topic or theme.
If a lot of people tweet on one hashtag, it starts to trend!