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Twitter Business


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  • 1. • What is Twitter? • How does it work? • What is a Tweet? • Why do we Tweet? • What to Tweet? • Who can read your Tweets?
  • 2. Well, Twitter is the fastest way to get real time information from around the world.
  • 3. Microblogging- What is going in your mind, express in 140 characters. Sports, Politics, Music, Friends and Family It’s like a newspaper, if you follow the right people. Headlines- Short and Sweet. TWITTER BRINGS YOU CLOSER IN REAL TIME WHAT MATTERS THE MOST.
  • 4. Basic Twitter Vocabulary Twitter Handle: Also known as a username. This is the name you select to represent yourself. To Follow: To subscribe to someone’s updates on Twitter. You do this by clicking the “Follow” button on that specific person’s Twitter page Follower: A person who has subscribed to receive your updates. You can see your total number of followers on your Twitter profile page. different types of updates.) @Reply: A public message sent from one Twitter user to another by putting @USERNAME at the beginning of the tweet. Direct Message (or DM): A private message sent from one Twitter user to another by either clicking the “message” link on their profile. Tweet-up: An event specifically organized for Twitter-users to meet up and network, usually informal. Hashtag (#): A tool to aggregate the conversation surrounding an event or theme. Created by combining a # with a word, acronym or phrase (#WORD). Retweet (or RT):To repeat what someone else has already tweeted. People do this if someone has said something especially valuable and they want their own network to see the information too. (Example: Retweet @USERNAME: Check out this cool resource).
  • 5. Who Can See My Tweets? Your followers can read your tweets, the moment you post it. When you tweet, it will show up in each follower’s tweet stream – the Home screen on along with the tweets of everyone else they follow. If you start your tweet with someone’s username - @MoMarkRewards, for example - then the rule of who sees your tweet changes. starting with the @username limits the audience
  • 6. Twitter from a Business Perspective Twitter is a relationship building and relationship maintenance tool; the most obvious business use of Twitter is to meet potential customers and leads the same way you would at networking event or tradeshow. However, you can also use it to: 1) Develop and promote your brand 2) Interact with your customer base 3) Track what people are saying about your company and brand 4) Create buzz around upcoming events 5) Help individual employees act as liaisons to the public 6) Promote other content you’ve created, including blog posts or podcasts.
  • 7. Unlike Facebook, you don’t have to make a personal account to make a brand account on Twitter.
  • 8. Marketing yourself or your business on Twitter takes time, but it is a must.
  • 9. HOW TO PROMOTE YOUR BUSINESS ON TWITTER Use Twitter for Public Relations - Develop relationships with reporters, bloggers and other media people through Twitter. Reporters and big-time bloggers are incredibly active in social networks, especially when gathering information for stories. Twitter to build fan base - Develop a connection with your customers by interacting with them, organizing contests, giving away freebies to people who often engage with you. Use Twitter for building Customer Loyalty - Turn your fans into customers, once you have followers, It’s the time to turn them into your customers.
  • 10. Promoted Accounts and Promoted Tweets!
  • 11. how Brands use Twitter? 1. - Build Fans Organize Contests. Interact with people. Tweet with relevant hashtags 3-4 Tweets daily 2. Tweet actively on Saturday and Sunday. 3. Use fun hashtags. Crack jokes. Don’t make it sound very professional. Examples:
  • 12. Expand Your Audience With Hashtags Hashtags are a very important part of Twitter. Hashtags appear in tweets to identify a common topic or theme. If a lot of people tweet on one hashtag, it starts to trend! #MeraReward #NowPlaying #<AnyPromotional> #ThingMySchoolTaught
  • 13. Replies