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Presentation1 Marketing Mgnt Loreal
 

Presentation1 Marketing Mgnt Loreal

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    Presentation1 Marketing Mgnt Loreal Presentation1 Marketing Mgnt Loreal Presentation Transcript

    • The L'Oréal Group is the world's largest cosmetics and beauty company.
       
      With its registered office in Paris and head office in the  France.
      It has developed activities in the field of cosmetics.
      Concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care.
      The company is active in the dermatological and pharmaceutical fields and is the top nanotechnology patent-holder in the United States.
      Introduction
    • L’Oréal as a business
      • 1st cosmetics group worldwide.
      • 17.5 billion euros of sales in 2009.
      • 130 countries.
      • 64,600 employees.
      • 674 patents registered in 2009
    • Loreal India
      • L’Oreal entered Indian market in 1990, in partnership withMU group with the Ultra Doux range of hair care products.
      • L’Oreal India In 1994, L’Oreal set up its wholly-owned subsidiary for marketing its consumer products in India
      • L’Oreal has set up its own manufacturing plant in Pune
    • Products of loreal
    • Brand ambassador of loreal
    • L’Oreal operates through 4 divisions
      • Consumer product division
      -L’Oreal Paris,Garnier,Maybelline NY.
      • Professional product division-
      -L’Oreal professional ,Matrix,Kerastase.
      • Active cosmetic division
      -Vichy(It is a dermatological product).
      • Luxury product division
      -Lancome,Biotherm,Giorgio armani,Ralph Lauren.
    • GARNIER FRUCTIS
    • FEATURES-
      Garnier fructis fortifying shampoo-
      • It Helps in getting rid off dandruff and the problem of dandruff does not reoccur with the use of this shampoo.
      • It contains vitamin b3,b6,fruit acids,glucose and fructose.
      • The hair becomes shiny.
      • It has a good fragrance too. All the ingredients present in shampoo help a great deal in making hair soft and smooth.
      • Great level of nourishment is imparted to the hair with the help of garnier fructise fortifying anti- dandruff shampoo.
      • Garnier fructose sleek and shine shampoo is good for pricky hair.
    • COMPETITOR’S BRAND
      • Hindustan unilever limited.
      • Procter And Gamble.
      • Palmolive.
      • Revlon.
    • Hindustan unilever limited
      • Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company,.
      • Available in 20 distinct categories in home & personal care products and food & beverages.
      • They endow the company with a scale of combined volumes of about 4 million tonnes and sales of over Rs. 13,000 crores.
      • HUL is also one of the country's largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India.
      • The Anglo-Dutch company Unilever owns a majority stake (52%) in Hindustan Unilever Limited.
    • products of hul
    • SUNSILK
      • Sunsilk is a hair care brand.The target market of sunsilk : girls, produced by the Unilever group.
      • Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate's “billion dollar brands".
      • Sunsilkshampoos, conditioners and other hair care products are sold in 69 countries worldwide.
      • Sold in different variety of different names in markets around the world including Elidor, Seda and Sedal. 
      • In 1975, Sunsilk became the biggest name in hair care with 1,000,000 packs being sold every week.
      • In 1980, the whole Sunsilk range was re-launched, with improved formulations and packaging design to bring the brand into the 1980s.
    • FEATURES-
      • It provides real solutions to women ‘s every day hair needs.
      • It is enriched with olive serum nutri complex.
      • It gently cleanses &feeds your hair with nutrients strengthening it from roots to tips for long healthy and abundant hair.
      • Sunsilk Tonic shampoo was launched, containing skin healing ingredient Allantoin – designed to help keep the scalp free from infection.
      • Sunsilk hair spray was first launched in 1964 to enter an expanding hair-spray market.
    • Brand ambassador of sunsilk
    • COMPARISION
      GARNIER
      SUNSILK
      It helps in getting rid off dandruff, makes hair shiny and has good fragrance also.
      Garnier fructose sleek and shine shampoo is good for pricky hair.
      • It is enriched with olive serum nutri complex, and provides real solutions to women ‘s every day hair needs.
      • It gently cleanses &feeds your hair with nutrients strengthening it from roots to tips for long healthy and abundant hair.
    • PROCTER AND GAMBLE
      • Procter & Gamble Co. is a Fortune 500 American multinational corporation headquartered in Downtown Cincinnati,Ohio that manufactures a wide range of consumer goods.
      • It is 6th in Fortune's Most Admired Companies 2010 list. P&G is credited with many business innovations including brand management and the soap opera.
      • P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival.
      • Procter & Gamble is a leading member of the U.S. Global Leadership Coalition.
    • Products of P&G
    • P&G products available in India :-
      Hair Care
      •Pantene•Head & Shoulders•RejoiceBaby Care
      •Pamper
      Fabric Care
      •Ariel•Tide detergent•Tide BarHealth Care Product
      •Vicks
      Men care
      •Gillette
    • Pricing strategies
      Procter & Gamble's : uses low price strategy on some of its product lines.
      Maximum use of internet to know about the consumer’s need.
    • HEAD &SHOULDERS
      • Head & Shoulders is a brand of anti- dandruff shampoo produced by Procter & Gamble.
      • Head & Shoulders Classic Clean Shampoo is the top selling shampoo in the United States by dollar sales.
      • Head & Shoulders was first introduced to the U.S. market in November 1961, as a blue-green shampoo formula.
      • The brand's "Extra Strength" product had a cameo role in the 2001 film Evolution, where its startling copper orange color was shown.
      .
      • Head & Shoulders was launced in 1997.
    • HEAD N SHOULDER’S
      Target customer :
      • Young Men and Women
      • Hair conscious Men and Women
      Segmentation: Mainly used in urban and semi urban area.
      • User Status-Regular user, Potential user & non user.
      • Segmentation is also done for different age groups.
      • Different variety for different hair.
      Positioning: Anti dandruff shampoo
      • Product strategy/mix:
      • All variety has almost Price same.
      • Packaging and labeling:
      Effective packaging-Provide Effective and efficient information regarding usage of product.
      • Sachet and bottles both are sleek, stylish and compact.
      • Attractive packaging provide Manufacturing date, expiry date and price of the product.
      • Proper cutting edge is available in sachet.
      • Different color are used for different variety.
      • Guarantee:
      • H&S provide the guaranteed results. If you are not satisfied with the product than return for replacement
    • FEATURES
      • For almost 50 years, Head & Shoulders has provided millions of consumers with superior scalp care. Head & Shoulders effectively targets the source of dandruff so men and women can feel confident that their hair looks great. With full lines of shampoos and conditioners.
      • Fights Dryness.
      • Calms Itching.
      • Reduces Redness.
      • Controls Oiliness.
      • Gives Beautiful Hair.
    • Brand ambassador of head n shoulder
    • Revlon
      Revlon professional PRO YOU Colour shampoo –
      Is the essential treatment for every kind of coloured or de-coloured hair with a formula based on Ginkgo Biloba extract.
      It protects the hair from sun radiation and prevents the loss of colour. Its regenerative active formula keeps the colour intensity, whilst maintaining the structure of the hair.
      The hair recovers the colour tenacity and intensity.Maintaining the colour result longer, leaving it incredibly shiny, smooth and manageable.
    • Brand ambassador of revlon
    • Products of Revlon
    • PALMOLIVE
      HALO
      It contains the natural protein and irresistible fragrances .
      The proven protiens in egg provide vital nourishment to weak hair leaving it soft and full of bounce.
    • Products of palmolive
    • Positioning and Distribution of Loreal
      • It has positioned itself as high end brand in consumer division and also as affordable luxury.
      • Distributed through prestige stores and broad distribution channel
    • Cont..
      Promotion:
      • It promoted through various magazines, television advertisement, home advertisements like hoardings,at malls on digital screen.
      • Entered in direct marketingstrategy by contactingconsumers via email
    • Swot analysis
    • SWOT CONT…
    • Thank you