Advertising Campaign <br />2011<br />Presented by: Meghan Ritter <br /> Client: Bob Flannery<br />
Client<br />Overview<br />Started in the 1970’s in Tennessee<br />Almost 900 restaurants<br />Casual dining committed to g...
SWOT<br />Analysis<br />Strengths:<br /><ul><li>Loyal customers
Fresh food
Original drinks</li></ul>Weaknesses:<br /><ul><li>Lacking advertising
No well-known specials</li></ul>Threats:<br /><ul><li>Friendly’s
Applebee’s
T.G.I. Fridays</li></ul>Opportunities:<br /><ul><li>Expand advertising
Getting customer feedback
Keep up with competition</li></li></ul><li>Entire campaign will last one month<br />Total spent will equal $10,000<br />Bu...
Branding<br />Strategy<br />Focusing on drawing in more guests<br />Welcoming to all<br />Doing whatever it takes to make ...
Communications<br />Strategy<br />Goal is to promote the salad bar by getting customer feedback<br />Targets local custome...
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Ruby Tuesday Advertising Campaign

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Ruby Tuesday Advertising Campaign

  1. 1. Advertising Campaign <br />2011<br />Presented by: Meghan Ritter <br /> Client: Bob Flannery<br />
  2. 2. Client<br />Overview<br />Started in the 1970’s in Tennessee<br />Almost 900 restaurants<br />Casual dining committed to guest happiness<br />Quality, passion and pride<br />Comfortable, relaxed atmosphere<br />
  3. 3. SWOT<br />Analysis<br />Strengths:<br /><ul><li>Loyal customers
  4. 4. Fresh food
  5. 5. Original drinks</li></ul>Weaknesses:<br /><ul><li>Lacking advertising
  6. 6. No well-known specials</li></ul>Threats:<br /><ul><li>Friendly’s
  7. 7. Applebee’s
  8. 8. T.G.I. Fridays</li></ul>Opportunities:<br /><ul><li>Expand advertising
  9. 9. Getting customer feedback
  10. 10. Keep up with competition</li></li></ul><li>Entire campaign will last one month<br />Total spent will equal $10,000<br />Budget/<br />Timetable<br />
  11. 11. Branding<br />Strategy<br />Focusing on drawing in more guests<br />Welcoming to all<br />Doing whatever it takes to make guests leave happy<br />Laid-back environment<br />History contributes to success<br />
  12. 12. Communications<br />Strategy<br />Goal is to promote the salad bar by getting customer feedback<br />Targets local customers between 35 and 50<br />Research will be found using surveys<br />
  13. 13. Ruby Tuesday Salad Bar: Choosing 10 Fresh New Choices<br />Measured by the salad bar sales<br />Casual tone<br />Fresh and healthy food<br />Led by team of advertisers<br />Creative<br />Brief<br />
  14. 14. Improving what is already unique about Ruby Tuesday<br />Tactics:<br />Surveys<br />Internet Ad<br />Magazine Ad<br />Billboard Ad<br />Success measured following campaign<br />Media<br />Plan<br />

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