Ruby Tuesday Advertising Campaign
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Ruby Tuesday Advertising Campaign

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Ruby Tuesday Advertising Campaign Ruby Tuesday Advertising Campaign Presentation Transcript

  • Advertising Campaign
    2011
    Presented by: Meghan Ritter
    Client: Bob Flannery
  • Client
    Overview
    Started in the 1970’s in Tennessee
    Almost 900 restaurants
    Casual dining committed to guest happiness
    Quality, passion and pride
    Comfortable, relaxed atmosphere
  • SWOT
    Analysis
    Strengths:
    • Loyal customers
    • Fresh food
    • Original drinks
    Weaknesses:
    • Lacking advertising
    • No well-known specials
    Threats:
    • Friendly’s
    • Applebee’s
    • T.G.I. Fridays
    Opportunities:
    • Expand advertising
    • Getting customer feedback
    • Keep up with competition
  • Entire campaign will last one month
    Total spent will equal $10,000
    Budget/
    Timetable
  • Branding
    Strategy
    Focusing on drawing in more guests
    Welcoming to all
    Doing whatever it takes to make guests leave happy
    Laid-back environment
    History contributes to success
  • Communications
    Strategy
    Goal is to promote the salad bar by getting customer feedback
    Targets local customers between 35 and 50
    Research will be found using surveys
  • Ruby Tuesday Salad Bar: Choosing 10 Fresh New Choices
    Measured by the salad bar sales
    Casual tone
    Fresh and healthy food
    Led by team of advertisers
    Creative
    Brief
  • Improving what is already unique about Ruby Tuesday
    Tactics:
    Surveys
    Internet Ad
    Magazine Ad
    Billboard Ad
    Success measured following campaign
    Media
    Plan