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Muffins advertising campaign[1]
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Muffins advertising campaign[1]

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Published in: Education, Business
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Transcript

  • 1.  
  • 2. Client Overview
    • Established in 1977
    • Independently own and operated
    • Open for business 6 days a week
    • Extensive menu offerings
    • Dedicated to the customers
  • 3. SWOT Analysis
    • STREGTHS
    • Outstanding customer loyalty
    • Consistently low prices
    • Freshly prepared meals
    • WEAKNESSES
    • Limited hours
    • Small quarters
    • OPPORTUNITIES
    • Gain younger clientele
    • THREATS
    • Other local businesses
  • 4. Budget and Timetable
    • Approximately $ 5, 000.00 available for campaign
    • Campaign ready for May 1
    Ad Type Media Outlet Ad Size Cost Per Run Frequency Campaign Schedule Total Print Yearbooks ¼ page $200.00 3 yearbooks 1/ year $600.00 T-Shirts N/A N/A $17.50 110 shirts N/A $1,925.00
  • 5. Branding Strategy
    • Exists to serve locals
    • Form personal relationships
    • Has a fun, relaxing atmosphere
    • Dedicated to quality
    • Lacked a logo
  • 6. Communication Strategy
    • Communication: weekly with Tina
    • Goal: gain younger clients
    • Target Audience: local high school students
    • Research: advertising on campus
  • 7. Creative Brief
    • Objective: Increase sales by 5%
    • Tone and Image:
      • Simple, yet attention grabbing
      • Reinforce the brand
    • Messages
      • Taste
      • Speed
      • Affordability
  • 8. Media Plan
    • Social Media: popular
    • T-Shirts: timeless
    • Yearbook: guarantee
  • 9.  
  • 10.  
  • 11. Main Menu
  • 12. Conclusion

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