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Muffins advertising campaign[1]
 

Muffins advertising campaign[1]

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    Muffins advertising campaign[1] Muffins advertising campaign[1] Presentation Transcript

    •  
    • Client Overview
      • Established in 1977
      • Independently own and operated
      • Open for business 6 days a week
      • Extensive menu offerings
      • Dedicated to the customers
    • SWOT Analysis
      • STREGTHS
      • Outstanding customer loyalty
      • Consistently low prices
      • Freshly prepared meals
      • WEAKNESSES
      • Limited hours
      • Small quarters
      • OPPORTUNITIES
      • Gain younger clientele
      • THREATS
      • Other local businesses
    • Budget and Timetable
      • Approximately $ 5, 000.00 available for campaign
      • Campaign ready for May 1
      Ad Type Media Outlet Ad Size Cost Per Run Frequency Campaign Schedule Total Print Yearbooks ¼ page $200.00 3 yearbooks 1/ year $600.00 T-Shirts N/A N/A $17.50 110 shirts N/A $1,925.00
    • Branding Strategy
      • Exists to serve locals
      • Form personal relationships
      • Has a fun, relaxing atmosphere
      • Dedicated to quality
      • Lacked a logo
    • Communication Strategy
      • Communication: weekly with Tina
      • Goal: gain younger clients
      • Target Audience: local high school students
      • Research: advertising on campus
    • Creative Brief
      • Objective: Increase sales by 5%
      • Tone and Image:
        • Simple, yet attention grabbing
        • Reinforce the brand
      • Messages
        • Taste
        • Speed
        • Affordability
    • Media Plan
      • Social Media: popular
      • T-Shirts: timeless
      • Yearbook: guarantee
    •  
    •  
    • Main Menu
    • Conclusion