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Client Overview <ul><li>Established in 1977 </li></ul><ul><li>Independently own and operated  </li></ul><ul><li>Open for b...
SWOT Analysis <ul><li>STREGTHS </li></ul><ul><li>Outstanding customer loyalty </li></ul><ul><li>Consistently low prices </...
Budget and Timetable <ul><li>Approximately $ 5, 000.00  available for campaign </li></ul><ul><li>Campaign ready for May 1 ...
Branding Strategy <ul><li>Exists to serve locals </li></ul><ul><li>Form personal relationships </li></ul><ul><li>Has a fun...
Communication Strategy <ul><li>Communication: weekly with Tina </li></ul><ul><li>Goal: gain younger clients </li></ul><ul>...
Creative Brief <ul><li>Objective: Increase sales by 5% </li></ul><ul><li>Tone and Image: </li></ul><ul><ul><li>Simple, yet...
Media Plan <ul><li>Social Media: popular </li></ul><ul><li>T-Shirts: timeless </li></ul><ul><li>Yearbook: guarantee </li><...
 
 
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Muffins advertising campaign

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Transcript of "Muffins advertising campaign"

  1. 2. Client Overview <ul><li>Established in 1977 </li></ul><ul><li>Independently own and operated </li></ul><ul><li>Open for business 6 days a week </li></ul><ul><li>Extensive menu offerings </li></ul><ul><li>Dedicated to the customers </li></ul>
  2. 3. SWOT Analysis <ul><li>STREGTHS </li></ul><ul><li>Outstanding customer loyalty </li></ul><ul><li>Consistently low prices </li></ul><ul><li>Freshly prepared meals </li></ul><ul><li>WEAKNESSES </li></ul><ul><li>Limited hours </li></ul><ul><li>Small quarters </li></ul><ul><li>OPPORTUNITIES </li></ul><ul><li>Gain younger clientele </li></ul><ul><li>THREATS </li></ul><ul><li>Other local businesses </li></ul>
  3. 4. Budget and Timetable <ul><li>Approximately $ 5, 000.00 available for campaign </li></ul><ul><li>Campaign ready for May 1 </li></ul>Ad Type Media Outlet Ad Size Cost Per Run Frequency Campaign Schedule Total Print Yearbooks ¼ page $200.00 3 yearbooks 1/ year $600.00 T-Shirts N/A N/A $17.50 110 shirts N/A $1,925.00
  4. 5. Branding Strategy <ul><li>Exists to serve locals </li></ul><ul><li>Form personal relationships </li></ul><ul><li>Has a fun, relaxing atmosphere </li></ul><ul><li>Dedicated to quality </li></ul><ul><li>Lacked a logo </li></ul>
  5. 6. Communication Strategy <ul><li>Communication: weekly with Tina </li></ul><ul><li>Goal: gain younger clients </li></ul><ul><li>Target Audience: local high school students </li></ul><ul><li>Research: advertising on campus </li></ul>
  6. 7. Creative Brief <ul><li>Objective: Increase sales by 5% </li></ul><ul><li>Tone and Image: </li></ul><ul><ul><li>Simple, yet attention grabbing </li></ul></ul><ul><ul><li>Reinforce the brand </li></ul></ul><ul><li>Messages </li></ul><ul><ul><li>Taste </li></ul></ul><ul><ul><li>Speed </li></ul></ul><ul><ul><li>Affordability </li></ul></ul>
  7. 8. Media Plan <ul><li>Social Media: popular </li></ul><ul><li>T-Shirts: timeless </li></ul><ul><li>Yearbook: guarantee </li></ul>
  8. 11. Main Menu
  9. 12. Conclusion
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