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Muffins advertising campaign
Muffins advertising campaign
Muffins advertising campaign
Muffins advertising campaign
Muffins advertising campaign
Muffins advertising campaign
Muffins advertising campaign
Muffins advertising campaign
Muffins advertising campaign
Muffins advertising campaign
Muffins advertising campaign
Muffins advertising campaign
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Muffins advertising campaign

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Published in: Education, Business
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Transcript

  • 1.  
  • 2. Client Overview
    • Established in 1977
    • Independently own and operated
    • Open for business 6 days a week
    • Extensive menu offerings
    • Dedicated to the customers
  • 3. SWOT Analysis
    • STREGTHS
    • Outstanding customer loyalty
    • Consistently low prices
    • Freshly prepared meals
    • WEAKNESSES
    • Limited hours
    • Small quarters
    • OPPORTUNITIES
    • Gain younger clientele
    • THREATS
    • Other local businesses
  • 4. Budget and Timetable
    • Approximately $ 5, 000.00 available for campaign
    • Campaign ready for May 1
    Ad Type Media Outlet Ad Size Cost Per Run Frequency Campaign Schedule Total Print Yearbooks ¼ page $200.00 3 yearbooks 1/ year $600.00 T-Shirts N/A N/A $17.50 110 shirts N/A $1,925.00
  • 5. Branding Strategy
    • Exists to serve locals
    • Form personal relationships
    • Has a fun, relaxing atmosphere
    • Dedicated to quality
    • Lacked a logo
  • 6. Communication Strategy
    • Communication: weekly with Tina
    • Goal: gain younger clients
    • Target Audience: local high school students
    • Research: advertising on campus
  • 7. Creative Brief
    • Objective: Increase sales by 5%
    • Tone and Image:
      • Simple, yet attention grabbing
      • Reinforce the brand
    • Messages
      • Taste
      • Speed
      • Affordability
  • 8. Media Plan
    • Social Media: popular
    • T-Shirts: timeless
    • Yearbook: guarantee
  • 9.  
  • 10.  
  • 11. Main Menu
  • 12. Conclusion

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