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Introducing
23snaps
Mobile-first private social
network for families.

Meaghan Fitzgerald
meaghan@23snaps.com
http://www.2...
23snaps and
Facebook
Installs, Engagement and
Fans

Meaghan Fitzgerald – Social Media Week, LDN
Why Facebook
Beats Alternative
Ad Networks

Cost
• Pay as you go
• Contract

Particularly for non-games

• Low cost, pay a...
Facebook’s
Power Editor
Overview

Meaghan Fitzgerald – Social Media Week, LDN
Interesting
Interest
Targeting

Some Unique, High Reach Interests:
• I love being mum
• My kids are my world
• Mommys mone...
Custom
Audiences
To drive engagement and
loyalty

Use Custom Audiences For:
• Special offers for loyal users
• Re-engaging...
Beyond
Installs,
Engagement
and Fans

23snaps Example: Creating the Perfect App Icons

23snaps Example: Competitor Researc...
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Mobile Marketing and Engagement with Facebook - Social Media Week London 2013

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Meaghan Fitzgerald, from 23snaps, presents on mobile marketing and engagement techniques using Facebook, including some non-traditional usages of Facebook for boosting your mobile app's engagement and user acquisition efforts. Part of Social Media Week London 2013

Published in: Marketing
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Transcript of "Mobile Marketing and Engagement with Facebook - Social Media Week London 2013"

  1. 1. Introducing 23snaps Mobile-first private social network for families. Meaghan Fitzgerald meaghan@23snaps.com http://www.23snaps.com Meaghan Fitzgerald – Social Media Week, LDN
  2. 2. 23snaps and Facebook Installs, Engagement and Fans Meaghan Fitzgerald – Social Media Week, LDN
  3. 3. Why Facebook Beats Alternative Ad Networks Cost • Pay as you go • Contract Particularly for non-games • Low cost, pay as You Go Access Targeting • Managed campaigns • Self-service campaigns • Location • App category • Interest & demographic • Deep interest and demographic targeting • Massive reach • Self-service, opportunities for agencies to manage. Reach • Small, niche ad network • Large, general ad network Meaghan Fitzgerald – Social Media Week, LDN
  4. 4. Facebook’s Power Editor Overview Meaghan Fitzgerald – Social Media Week, LDN
  5. 5. Interesting Interest Targeting Some Unique, High Reach Interests: • I love being mum • My kids are my world • Mommys money saving obsession • My children mean everything to me • I am proud mummy • How to photograph your baby Meaghan Fitzgerald – Social Media Week, LDN
  6. 6. Custom Audiences To drive engagement and loyalty Use Custom Audiences For: • Special offers for loyal users • Re-engaging lost users • Announcing new features • Getting lost users to reinstall your app Meaghan Fitzgerald – Navigating the App Store Landscape
  7. 7. Beyond Installs, Engagement and Fans 23snaps Example: Creating the Perfect App Icons 23snaps Example: Competitor Research Meaghan Fitzgerald – Social Media Week, LDN
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