Social Networking and Libraries

Social Networking and Libraries Building Communities through Innovative Applications of Technology, PLA/ ALA Annual Conference 2009 Meg Canada Senior Librarian, Hennepin County Library

How do you learn this stuff? • PLAY • Trial and error (or success) • Mashable.com • Social Media Meet-ups • Teens

Do you have a Communications Strategy? A Brand Strategy? How do you tell your library’s story?

Now- Do you have a Social Media Strategy? And what does this have to do with our core missions as libraries anyway?

6 Reasons to Consider 1. To build awareness and promote the library and programs and services 2. To manage the library’s brand and reputation- which includes the accuracy of information shared about the library 3. To establishing thought leadership as the community’s provider of choice for research, reader’s advisory, programs [insert your library's mission here] 4. To customer-source improvements to our website or library service based on customer feedback 5. To provide a venue for customer-contributed content 6. To reach new and inactive patrons or customers

Seen on Twitter.com

Responding

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Social Networking and Libraries

by Meg Knodl on Jul 10, 2009

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Social Networking and Libraries — Presentation Transcript